Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Convertr & Hugh Durkin,...
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Peter Goodman, Investor and Chairman, Convertr with guest Hugh Durkin, Facebook How Smarter Data Drives ROI Turning Insights Into Action:
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The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value. Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Transcript of Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Convertr & Hugh Durkin,...
- 1. Turning Insights Into Action:How Smarter Data Drives ROIPeter Goodman, Investor and Chairman, Convertrwith guest Hugh Durkin, Facebook
2. @pjgoodmanjnr @convertrmedia 3. Where We Were2011100+Companies@pjgoodmanjnr @convertrmedia 4. Where We Were2012400+Companies@pjgoodmanjnr @convertrmedia 5. Today1,000+ Companies@pjgoodmanjnr @convertrmedia 6. @pjgoodmanjnr @convertrmedia 7. What Most Companies Are DoingPaid Activity Advertiser ROIClicksEngagementsRegistrations LeadsDisplaySocialEmailLead GenSearchAffiliateMobile 8. What Most Companies Are DoingPaid Activity Advertiser ROIDisplaySocialEmailLead GenSearchAffiliateMobileSale ValueOnline Only 9. What Most Companies Are DoingPaid Activity Advertiser ROISale ValueOnline OnlyListeningToolsMACallCenterSalesCRMClicksEngagementsRegistrations LeadsDisplaySocialEmailLead GenSearchAffiliateMobile 10. What Most Companies Are DoingPaid Activity Advertiser ROISale ValueOnline OnlyListeningToolsCallCenterSalesCRMClicksEngagementsRegistrations LeadsDisplaySocialEmailLead GenSearchAffiliateMobileREALTIMEUPLOAD.CSV MAREALTIME 11. CRMMarketingSales CustomerService@pjgoodmanjnr @convertrmedia 12. MarketingCRM Sales Activity@pjgoodmanjnr @convertrmedia 13. @pjgoodmanjnr @convertrmedia 14. SMART DATA ISREALTIME CRM DATA@pjgoodmanjnr @convertrmedia 15. RIGHTPERSONRIGHTDATARIGHTTIME@pjgoodmanjnr @convertrmedia 16. By 2017 the CMO willspend more on technologythanthe CIO.Gartner@pjgoodmanjnr @convertrmedia 17. $20.2 BillionIDC, October 2014@pjgoodmanjnr @convertrmedia 18. Year on Year GrowthMarketing Tech 20%75% Data/RealtimeMarketing TechSOURCE: LUMAPARTNERS, JANUARY 2014@pjgoodmanjnr @convertrmedia 19. @pjgoodmanjnr @convertrmedia 20. @pjgoodmanjnr @convertrmedia 21. @pjgoodmanjnr @convertrmedia 22. API@pjgoodmanjnr @convertrmedia 23. APIs are quickly becomingmainstream, by 2015 theywill be default forbusinesses in just aboutany sector.Kin Lane, API Evangelist@pjgoodmanjnr @convertrmedia 24. 200,000+SOURCE: 3SCALE, 2013@pjgoodmanjnr @convertrmedia 25. 200,000+Social Financial Geo BusinessWeather Property Lifestyle@pjgoodmanjnr @convertrmedia 26. CRM SalesLive enrichingFinancialSocialBusiness@pjgoodmanjnr @convertrmedia 27. Automotive Example Media ManagementEmailSocialMobileDisplayLead Gen@pjgoodmanjnr @convertrmedia 28. Automotive Example - Enrichment1st Party Data- CRM Data3st Party Data- DVLA- Financial- SocialPersonal Info- Name- Age- Address- Telephone- Email@pjgoodmanjnr @convertrmedia 29. Automotive Example ValidationINVALIDVALID@pjgoodmanjnr @convertrmedia@pjgoodmanjnr @convertrmedia 30. Automotive Example RoutingTest DriveCall CentreDealershipFleetSaleTracker@pjgoodmanjnr @convertrmedia 31. CRMSales@pjgoodmanjnr @convertrmedia 32. The API Economy@pjgoodmanjnr @convertrmedia 33. Hugh Durkin,PMD Emerging Partnerships Lead, EMEAFacebook@pjgoodmanjnr @convertrmedia
