Fans into Funds: 3 Ways to

Get Fans to Take Action

#riotsports

Develop ChannelsQuality ContentCall to Action

Develop Channels

Money through Marketing Webinar

Building Your Community

Make it Easy

High-Tech and High-touch

Facebook

Direct mailingEvents

E-newslettersPersonal notes

WebsitePhone calls

Quality Content video, text, audio

What is quality content?Dates, times and locations

VS

Mission, vision and values

Goals Personal interest stories "Where are they now?"

Athlete interviewsParent, fan, admin, sponsor interviews

Other perspectives

Call to ActionGet someone to do something.

DonateVolunteer

AttendSign-up/Register

Participate

Call to ActionOne-on-one

GroupOnline

One-on-oneMaking "the ask"

Be specific Hardest (guts)Relationship

GroupMaking "the ask"Be more specific

Hard Relationship

OnlineMaking "the ask"Actionable step

Hard (art) Relationship

OnlineNewsletters

WebsiteFacebook

TwitterText

Build channels: reach outCreate content:educate & informCall to action: be specific

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