Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook | Daryl Hatton, ConnectionPoint
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Transcript of Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook | Daryl Hatton, ConnectionPoint
Session E1
Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook
Daryl Hatton – FundRazr CEO
Who R U?
# 2
# 3
Social Fundraising
Crowd Funding
?
Too long
Not enough activity
Not transparent on campaign progress
Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.
Video invitation
Prizes / buzz
Fan affinity
Not enough media
Need more ‘sprints’
More status updates
Volunteer managed campaign to raise money for a gym.
Great use of video
Prizes from sponsor
Individual effort
Fun!
24,000+ $
Organizational trust
Massive creativity
Live-stream telethon
Crowd-sourced videos
International
2000+ person Über-fan managed crowdfunding multi-media campaign
Great sponsorships
Thanked EVERY donor
Daily contests
Matching donations
Huge authenticity
1,000,000+ $
Cost: ZERO!
Gifts Tickets Fees Sales