Turn Data into Business Value - Cisco · Turn Data Into Business Value Rich source data Multiple...
Transcript of Turn Data into Business Value - Cisco · Turn Data Into Business Value Rich source data Multiple...
Layne Berg, Product ManagerSteve Epstein, Distinguished Engineer
June 21, 2017
Infinite Video Platform Analytics
Turn Data intoBusiness Value
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Applying Big Data Analytics to Video
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Evolving Use of Analytics in Pay TV
Today, primarily descriptiveanalytics
Recommendations and targeted advertising are exceptions
In existing deployments, analytics apps typically require dedicated, heavy development and integration efforts
Demand for high-value predictive analytics is growing! (Netflix, YouTube, Amazon)
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Data-based insights grow customer loyalty by driving intelligent content choices, personalized experiences, recommendations
Leading Online Players are ‘Analytics Native’
Source: Satmetrix US Consumer Net Promoter study
“We live and breathe the customer”
- Reed Hastings, Netflix CEO
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Foundation for Success:Unified Platform and Data Lake
S td
APIs
Plugins
Operational analytics
Business analytics
Anti-piracy
Personalization
Orchestration, management, monitoring
Generic application services
Standard open source APIs
Single instance of secure, curated data for all Pay TV applications
Common data workflows
Common data governance and policies
Video Analytics Applications
Video Data Lake
Big Data Platform
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Common Data Lake High-Level Architecture
Data Collection Data Transformation Data Applications
Data Sources
Formatted Data
Formatted Data
Formatted Data
IngestCommonData Lake
APIs
Catalog
SQL
Workflows
Descriptive Apps
PredictiveApps
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Fundamental Big Data Technologies
Ingest
File tolerant file storage: Amazon S3 or HDFS
Catalog of data in data lake: Hive
Storage
Predictive analytics and ETL: Spark
Operational analytics: Elastic Search
Engine & Workflows
Amazon Kinesis or Kafka
Descriptive dashboards (on top of Elastic Search): Kibana
Predictive applications: Tableau
Applications
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Recipe for Innovation and Agility in Video Analytics
Organic UXCloud DVR Storage
OptimizationOutageRemedy
Media Sharing Protection
Public Use of Private Account
Detection
Streaming Piracy Source
Identification
Content Monetization
Video Quality Awareness
Business Insights Operations
PP Cisco Patent pending
Unified Platform + Rich Common Data
PP PP PP
PPPP PP
Data Science Expertise + Video and IP Expertise
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Infinite Video Platform Analytics
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Analytics at the Core of Infinite Video Platform
Cisco Infinite Video Platform
Infrastructure Operations Service Operations Business Operations
Video Provider
Security Services
Cloud DVROn-demand VideoLinear Video
Processing Services
Analytics
Content Discovery
Metadata Services Business Services
Consumer Applications
Content First IP First Device FirstOptimizing video delivery over IP;
collecting massive dataEnhancing content delivery
decisions and QoEProviding business insights for service creation across devices
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
EngageYour Audiences
OptimizeYour Operations
ProtectYour Offering
MonetizeYour Assets
Deliver outstanding quality of experience by giving subscribers premium
personalized video content, services and support
Improve service performance and
reduce costs by enhancing operational resource usage
based on intelligence
Increase video servicesecurity by detecting and
preventing variedforms of piracy
Identify new opportunitieswith existing and potential
subscribers leveraging data and business insights
Boost Your Business with Analytics
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Turn Data Into Business Value
Rich source dataMultiple sources: Infinite Video Platform, infrastructure, and external sources
Advanced analytics platformLeveraging robust, secure cloud platform and big data analytics capabilities
High value applicationsLeveraging video and network domain expertise, common data lake
Common Data Lake
• Data aggregation
• Data normalization
• Data enrichment
Organic UXCloud DVR
Storage Optimization
OutageRemedy
Media Sharing Protection
ContentMonetization
Engage Optimize Protect Monetize
• Big data processing
• Predictive analysis
• Visualization
API
Infinite Video Platform
Linear Schedule Content Metadata
Viewing History Search History
UX Actions Identity
Licenses Offers
Infrastructure External sources
Yellow Pages
Weather.com
MaxMind
Currency Translation
Video Processing
Storage
Network Utilization
Device Connectivity
Video Quality Awareness
Public Use of Private Account
DetectionOperations
BusinessInsights
Streaming Piracy Source
Identification
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Gain More Value, Faster
WithoutInfinite Video Platform Analytics
WithInfinite Video Platform Analytics
Data Discovery4 Months
Data Exploration2 Months
Production
Discovery3-4 Weeks
Exploration3-4 Weeks
Production
• Develop better apps using available rich data and platform• From idea to app in less time, at lower cost
Extra value
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Poll Question
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Use Case Example:Content Monetization
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New KPIs for Measuring Success
Content Value
Analysis
Content Merchandizing
Personalized Placement
Measurement
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IVP Analytics
Content Merchandizing
Personalized
Placement
Real-time Feedback
Content Value Analysis
Media Suite Merchandiser
IVP UX
Metadata Services
Content Library
3rd Party Data(Social, Geographic,
etc..)
Maximize Content Value with Infinite Video Platform
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IVP Logs ProgMovie Title
DtlsMovie ID Google /
Alexa
Person ID
FB page ID
Celeb
Genre, release year, MPAA rating, duration, budget, language, producer
Featu
re B
uild
ing
Facebook Twitter IMDbRotten
Tomatoes
Movie ID
Twitter ID IMDb ID RT movie URL
Web traffic# queries
Cast, director, writer details
Rating, likes, comments
Movie URL
Review Sites
@thefilmreviewhttp://www.the-numbers.com/http://www.boxofficemojo.com/
Comments
TimesChannelDevice typePosition
Gracenote
Raw Data Sources and Flow
Social
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Content Analysis in Action – Data Sources
Content MetadataViewership Measurement
Movie Rating Metadata
Social Media Trends
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Content Analysis in Action – Results
Target Viewing Hours
Project RevenuePotential
Rank Against Other Assets
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Hub/Store Placement Filter/Store Placement
Editorial recommendationsPromotional recommendations12 placement opportunities (STB)
Editorial recommendationsPromotional recommendations (personalized)12 placement opportunities (STB)
Configurable Promotion Placement withInfinite Video Platform UX
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Summary
For IP-powered video businesses, analytics istable stakes
Get the foundation to quickly turn ideas into analytics apps
Use machine learning, data science for high value applications
Analytics is a core part of Infinite Video Platform
Layne Berg: [email protected] Epstein: [email protected]