Turkiye &

Turkish Security Market

Turkiye1. Culture:

Turkish Culture is unique in the world in that it has influenced and has been influenced in return by cultures and civilizations from China to Vienna and from Russian steps to North Africa for over a millennia.

1. Culture: Turkish culture reflects this unparalleled cultural richness and diversity, and remains mostly shaped by its deep roots in Middle East, Anatolia and Balkans, the cradle of many civilizations for at least twelve thousand years.

Turkiye

Turkiye

2. History: Turkey's first known human inhabitants appeared in the Mediterranean region as early as 7500 BC and it has been ruled through the centuries by diverse cultures including the sun-worshiping Hittites, the Greeks who drove out the gentle Persians (who then migrated to India), and the Byzantines including Constantine.

2. History: By 1453, the Ottomans under Mehmet the Conqueror had taken over Constantinople.

The Ottoman Sultanate lasted till the War of Independence in 1920-22 led by Mustafa Kemal (Atatürk or Father Turk). Kemal abolished the Sultanate and set about reinventing Turkish society and this is considered the birth of the Turkish Republic.

Turkiye

Under Ataturk, Turkey went through a period of reform and secularism was strongly instituted into the constitution as well as in the fabric of society. Constantinople became Istanbul and women obtained the right to vote. Even today, Atatürk remains a hero in Turkey.

Turkiye

3. Society: Turkish people are mid Asia oriented. They have

lived in tents and were nomads. In the history they have spread to all over the world from central Asia, where most settled in caucasia and Anatolia from the 10th century A.D.on. This moving characteristic created some peculiarities that are exclusively Turkish.

Turkiye

The two characteristic trades of the Turkish people are Hospitality and closed family relations...

Hospitality is one of the cornerstones of the Turkish way of life. Turkish people are the most gracious and generous hosts as a result of their natural instincts.

Family Relations are very closed within Turks. They respect their elder and support each other in every way. Fathers and Mothers do support their children financially.

Economy

Turkiye has the 16th largest economy in the world and 6th in all Europe.

The world's first ever global financial crisis that emerged in the US in the last quarter of 2008 had a negative impact on the rest of the world, including Turkiye, in the couse of time.

The uninterrupted, rapid growth continuing since 2002 came to a standstill in 2009. Turkiye's increasing economic integration with the rest of the world, which was one of the factors behind this rapid growth, has now ranked our country among those which have been hit hard by the global financial crisis.

Economy

On the other hand, the global crisis has not changed Turkiye's strong position in the world and region. Turkey, which has become the 16th largest economy in the world and 6th in all Europe due simply to its entrepreneurs, qualified workforceand young, dynamic populationi without using any natural resource or freign financial support, is capable of surviving this crisis.

Economy

At the IMF-World Bank annual conference held in Istanbul in October 2009, it was argued that Turkey and South Africa would both be touted among the “core countries” of the G-20 countries, along with Brazil, Russia, China and India, which would play a more active role in the world economy. At the same conference, the Managing Director of IMF, Dominique Strauss-Kahn, estimated that Turkey would record one of the highest growth rates in 2010.

Economy

Turkey's legal framework also offers extremely attractive opportunities to investors, An entrepreneur, whether local or foreign, can establish a company in Turkey. According to the World Bank's 2009 Database on Business Creation, Turkey ranks above some countries like Czech Republic, Italy, Poland, Romania, Slovakia and Spain in this respect.

Economy

SECURITY MARKET

PRODUCT % TOTAL VALUE

SURVELIANCE SYSTEMS 50 $225 MILLION

FIRE 20 $90 MILLION

INTRUSION ALARM 12 $54 MILLION

ACCESS CONTROL AND PERIMETER SECURITY 8 $36 MILLION

OTHER 10 $45 MILLION

Division of the Security Market

Vertical Markets in 2009

• Shopping centers

• Hotels

• Banks

• City Surveillance

Vertical Markets in 2010

• Transportation

• Roads

• Tunnels

• Shopping centers

Product Trends

• IP Camera

• Video Analytics

• Biometrics

• RFID

• HD Camera

SIGNIFICIANT PROJECTS IN 2009

PROJECT CONTRACTOR VALUE

SABİHA GÖKÇEN AIRPORT (FIRE AND EMERGENCY ANNOUNCEMENT)

SIEMENS $1 MILLION

SABİHA GÖKÇEN AIRPORT (CCTV AND NETWORK SUBSTRUCTURE)

CORVUS $5-6 MILLION

BAKU-CEYHAN-TBILIS PIPELINE (TAPPING OVER FIBER OPTICAL)

SIEMENS $1 MILLION

BAKU-CEYHAN-TBILISPIPELINE (SECURITY OF 6 STATIONS AND MARINE TERMINAL GAS AND FIRE)

HONEYWELL $2.5 MILLION

PROJECT CONTRACTOR VALUE

ADANA CITY SURVEILLANCE SYSTEM

CORVUS $700.000

RENOVATION OF ISTANBUL MUNICIPALITY SYSTEM

İSBAK $2 MILLION

IZMIR SURVEILLANCE SYSTEM SIEMENS (SIS) NOT DECLARED

CAMERA INSTALLATION AT 2400 POST OFFICES

KONT GÜVENLİK SİSTEMLERİ $5 MILLION

PROJECT CONTRACTOR VALUE

KARTAL COURTHOUSE MAVİLİ NOT DECLARED

PRESIDENCY RESIDENCES (SURVEILLANCE SYSTEMS)

ANKARA FİDES $1 MILLION

TÜPRAŞ PERIMETER SECURITY

KOÇ SİSTEM $1 MILLION

İŞ BANK SENSORMATIC NOT DECLARED

PROJECT CONTRACTOR VALUE

YAPI KREDİ BANK GRUP 4 NOT DECLARED

ZİRAAT BANK (CAMERAS) EDS NOT DECLARED

ZİRAAT BANK (DVRs) KENT GÜVENLİK NOT DECLARED

REPLACEMENT OF THE ENTIRE CAMERA SYSTEM OF ISTANBUL SEABUSES AND FAST FERRIES

İSBAK $700.000-800.000

Market Entry

Specialized importers/distributors

Cooperation with domestic manufacturers

Local Office (if you have projects)

Authorized Representative

Custom Clearance

CE mark (in EU standarts) Declaration of Conformity Brand, Model, Origin and CE mark (on the label

and the box) User manual in the Turkish language Commercial invoices Shipping documents

Thank you