Dilan Süslü / 20801095

Company Selection

Successful in Turkey Unsuccessful in Turkey

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Dilan Süslü-THY

OUTLINE

THY Information

Proofs of Success

Factors Behind THY’ Success

Conclusion Remarks

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Dilan Süslü-THY

COMPANY INFORMATION

Historical Background

1933: Was formed as State Airlines Administration

1935: Became the part of the Ministry of Public Works

1938: Ministry of Transportation

1956: Reorganized under the name “Türk Hava Yolları A.O.”

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Dilan Süslü-THY

General Information

44 domestic and 202 international airports in

Europe, Asia, Africa and the Americas.

Serves to 247 destinations.

Fourth largest carrier in the world by number of

destinations.

Has over 18000 employees.

Has 228 planes.

Serves over 48.000.000 passengers in a year

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Dilan Süslü-THY

Subsidiaries and Affiliates

THY Opet (50% co-owner)

THY Do&Co Catering (50% co-owner)

THY Ground/Maintenance Services

THY Aviation Academy

AnadoluJet

SunExpress (50% co-owner)

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Dilan Süslü-THY

PROOFS OF SUCCESS

Success Metrics

Financial Situation

Number of Passengers

Fleet Size and Number of Destinations

International Awards

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Dilan Süslü-THY

Revenues, Net Profit and

Operating Profit

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Dilan Süslü-THY

ASK,RPK and Load Factor(%)

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Dilan Süslü-THY

Domestic Market Share

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Dilan Süslü-THY

Number of Passengers

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Dilan Süslü-THY

Fleet Size and Number of

Destinations

Fleet Size

2010 – 153 aircrafts

2013 – 226 aircrafts

2014 - 228 aircrafts (+9

ordered)

Number of Destinations

2008 -33 domestic, 109 international

2010 -38 domestic,125 international

2014 – 44 domestic,202 international

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Dilan Süslü-THY

International Awards

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Dilan Süslü-THY

FACTORS BEHIND THY’ SUCCESS

Factors of Success

Commercials

Sponsorships

Quality of Onboard Services

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Dilan Süslü-THY

Commercials18

Dilan Süslü-THY

Sponsorships

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Dilan Süslü-THY

Quality of Onboard Services

Entertainment Services- 4th place in “Best In-Flight

Entertainment ” category in 2013.

Catering Services (Do&Co) –”Best Business Class Catering” in

2013

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Dilan Süslü-THY

CONCLUSION REMARKS

Final Words..

THY is one of the best airline of the world

Its success can be understood by its:

Financial Situation

Number of Passengers

Fleet Size and Number of Destinations

International Awards

Success Factors

Commercials

Sponsorships

Quality of Onboard Service

Dilan Süslü-THY

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THANK YOU...

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Dilan Süslü-THY