TURKEY COUNTRY REPORT
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Transcript of TURKEY COUNTRY REPORT
TURKEY COUNTRY REPORT
CONTENT
INDICATORS OF RETAIL
MACROECONOMIC INDICATORS of TURKEY
EXPORT AND FOREIGN TRADE in TURKEY
TAX RATES in TURKEY
MACROECONOMIC INDICATORS of RETAIL
SHOPPING CENTERS SECTOR IN TURKEY
AMPD RETAIL INDEX by NIELSEN
DEMOGRAPHIC INDICATORS of TURKEY
DEMOGRAPHIC INDICATORS FOR RETAIL
INCOME DISTRIBUTION OF THE POPULATION
INCOME DISTRIBUTION & FMCG EXPENDITURE
INDICATORS OF RETAIL
INDICATORS OF RETAIL
TOTAL TURNOVER IN 2010: $171 BILLION; 75 BILLION IN ORGANIZED RETAIL
SALES AREAS HAVE REACHED 23 MILLION SQUARE METER
1,8 MILLION EMPLOYEES IN TOTAL IN 2010, 520.000 EMPLOYEES IN ORGANIZED RETAIL
NUMBER 7 RETAIL SECTOR IN EUROPE,
NUMBER 10 RETAIL SECTOR IN THE WORLD
NUMBER 5 IN FOOD SPENDING,
NUMBER 8 IN NON-FOOD SPENDING IN EUROPE
Sources:TCSCR, Cushman& WakefIeld and DeloItte Reports.
INDICATORS OF RETAIL
MACROECONOMIC INDICATORS of TURKEY
2006 2007 2008 2009 2010
GDP (BILLION USD)
526
648
742 616735
GDP PER CAPITA (USD)
7.586
9.240
10.438
8.55910.079
GDP PER CAPITA
(USD -PPP)
11.588
13.023
13.998
12.400 15.392
ANNUAL GROWTH RATE
6,9
4,7 0,7 -4.8 8,9 Source: TURKSTAT
EXPECTED 5.6% GROWTH BETWEEN 2005–2050;
2005-2008: 13% REAL GROWTH in GDP
:-4,8% REAL GROWTH in 2009, 8,9% in 2010
By 2017: EXPECTED TO HAVE THIRD HIGHEST GROWTH RATE AFTER CHINA AND INDIA (OECD)
SERVICES SECTOR ACCOUNT FOR 60% OF TOTAL ECONOMY
RETAIL TRADE CONSTITUTES 20-22% OF TOTAL GDP AND ORGANIZED RETAIL REPRESENTS 9-10% OF TOTAL GDP.
RETAIL SECTOR EMPLOYMENT CONSTITUTES %8-10 OF TOTAL EMPLOYMENT IN TURKEY WHEREAS SHARE OF ORGANIZED RETAILING IS 2,1%.
2015 TARGET IN ORGANIZED RETAIL EMPLOYMENT IS 900.000 PEOPLE
MACROECONOMIC INDICATORS of TURKEY
2010 OUTCOMES AND FORECASTS FOR 2011
GDP GROWTH RATE: GDP PER CAPITA(PPP ADJUSTED):
2010 8,9 % 2010 15.392 USD
2011 4,5 % 2011 16.126 USD
2012 5 %2013 5,5 %
UNEMPLOYMENT RATE:2010 11,9%2011 11,0 %
ANNUAL CPI GROWTH RATE:2010 7,5 %2011 5,3 %2012 5,0 %2013 4,9 %
MACROECONOMIC INDICATORS of TURKEY
FOREIGN DIRECT INVESTMENT: 1.2 % OF GNP in 2009
$7,84 BILLION NET TOTAL FOREIGN DIRECT INVESTMENT in 2009
TOTAL FDI IN 2004-2009: 81,2 BILLION USD
2005 2006 2007 2008 2009 2010
Net Total FDI (Million USD)
10.031 20.185 22.047 18.269 7.849 5.884
Annual Growth Rate (%) 260% 101% 9% -17% -57% -18%
Wholesale and Retail Trade (Million USD)
68
1.166
165
2.084 404 276
Turkey is one of the largest sources of FDI in Central and Eastern Europe and the CIS; more than $1.5 billion invested in these countries
MACROECONOMIC INDICATORS of TURKEY
EXPORTS & FOREIGN TRADE in TURKEY
MANUFACTURING INDUSTRY CONSISTS %93,4 OF TOTAL EXPORTS OF TURKEY
1ST IN CEMENT EXPORT IN THE WORLD2ND IN JEWELRY EXPORT IN THE WORLD2ND LARGEST GLASS PRODUCER IN THE WORLD
TRADE WITH EU: TURKEY is EU’s 7th TRADE PARTNERTURKEY IS EUROPE’S:
• 1ST MAKER OF TV, DVD PLAYER, BUSES• 2ND BIGGEST COMMERCIAL VEHICAL AND CEMENT MANUFACTURER• 3RD BIGGEST PRODUCER OF STEEL AND CERAMIC TILES
TURKEY IS:EU’s 2ND LARGEST TEXTILES SUPPLIEREU’S 3RD LARGEST MOTOR VEHICLE SUPPLIER
TURKEY IS A NET EXPORTER OF FOOD PRODUCTS AND BEVERAGES
TURKEY'S AGRICULTURAL PRODUCTION IS EQUIVALENT TO 40% AND 20% OF EU-25 PRODUCTION OF FRUITS AND VEGETABLES RESPECTIVELY.
TURKEY HAS AN AGRICULTURAL AREA EQUIVALENT OF 23% OF THE EU-25
TURKEY HOSTS 75% OF ALL PLANT SPECIES IN EUROPE
EXPORTS & FOREIGN TRADE in TURKEY
VALUE-ADDED TAX (VAT)
1% VAT FOR: Grain (wheat, oat, rye), dry fruit
8% VAT FOR: Meat (red meat, chicken, fısh), dairy and animal products Vegetables, fruits, coffee, tea, cacao, cereal, seeds, flour Vegetable oil, animal fat, butter Pastry, soft drinks, liquor Accessories (bag, shoes) and textiles Electronics, furniture, real estate
18% VAT FOR: Other goods and services
TAX RATES IN TURKEY
PRIVATE CONSUMPTION TAX (PCT)
6.7% PCT FOR: White goods, cameras, DVDs
20% PCT FOR: Cosmetics and beauty products, products made of crystal and pearl, ceramic kitchen goods
275,6% PCT FOR: Wine, sprinkled wine, liquor wıth less than 18% alcohol, liquor
with more than 22% alcohol, fermented liquor, vodka, rakı
TAX RATES IN TURKEY
2010 OUTCOMES AND FORECASTS FOR 2011
SHOPPING CENTERS: NUMBER & GLA2009 236 5,7 MILLION M22010 263 6,5 MILLION M22011 318 (EXPECTED)8,1 MILLION M22013 350 (EXPECTED)
ORGANIZED RETAIL REVENUE: TOTAL RETAIL REVENUE:2009 72 BILLION USD 148 BILLION USD2010 75 BILLION USD (4% GROWTH) 171 BILLION USD
ORGANIZED RETAIL EMPLOYMENT: TOTAL RETAIL EMPLOYMENT:2009 450.000 1.81 MILLION2010 520.000 (15% GROWTH) 1.83 MILLION (EXPECTED) 2011 600.000 (16% GROWTH) 1.85 MILLION (EXPECTED)
ORGANIZED RETAIL STORES:2009 ON AVERAGE, 13 NEW STORES EVERY DAY (40.000 SALES
POINTS)2010 ON AVERAGE, 20 NEW STORES EVERY DAY (48.000 SALES
POINTS)
MACROECONOMIC INDICATORS of RETAIL
2010 OUTCOMES AND FORECASTS FOR 2011
ORGANIZED FOOD RETAIL REVENUE:2009 31 BILLION USD2010 32 BILLION USD (2% GROWTH)
ORGANIZED NON-FOOD RETAIL REVENUE :2009 41 BILLION USD 2010 43 BILLION USD (8% GROWTH)
ORGANIZED FOOD RETAIL EMPLOYMENT:2009 53.0002010 60.000 (10% GROWTH)
ORGANIZED NON-FOOD RETAIL EMPLOYMENT 2009 397.0002010 460.000 (16% GROWTH)
MACROECONOMIC INDICATORS of RETAIL
SHOPPING CENTERS SECTOR IN TURKEY
Source: JLL
SHOPPING CENTERS SECTOR IN TURKEY
SHOPPING CENTERS SECTOR IN TURKEY
SHOPPING CENTERS SECTOR IN TURKEY
Source: JLL
SHOPPING CENTERS SECTOR IN TURKEY
85
90
95
100
105
110
115
120
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AMPD RETAIL INDEX by NIELSEN
REVENUES:48 BILLION USD in 200610 % GROWTH in 2007, 7% GROWTH in 2008, 8% GROWTH in 2009
REACHING 75 BILLION USD in 2010
EMPLOYMENT:300 000 EMPLOYEES in 2006 24 % GROWTH in 2007, 10% GROWTH in 2008, 10% GROWTH in 2009
REACHING 520,000 EMPLOYEES in 2010
TOTAL SALES AREA:12 MILLION SQUAREMETERS in 200625 % GROWTH in 2007 , 19% GROWTH in 2008; %14 GROWTH in 2009
REACHING 23 MILLION SQUAREMETERS in 2010
ORGANIZED FOOD RETAIL in 2010
REVENUE: 2% ANNUAL GROWTH
EMPLOYMENT: 10% ANNUAL GROWTH
SALES AREA: 14% ANNUAL GROWTH
STORES: 25% ANNUAL GROWTH
AMPD RETAIL INDEX by NIELSEN
ORGANIZED NON-FOOD RETAIL in 2010
REVENUE: 8% ANNUAL GROWTH
EMPLOYMENT: 17% ANNUAL GROWTH
SALES AREA: 15% ANNUAL GROWTH
STORES: 11% ANNUAL GROWTH
AMPD RETAIL INDEX by NIELSEN
ORGANIZED APPAREL RETAIL in 2010
REVENUE: 13% ANNUAL GROWTH
EMPLOYMENT: 28% ANNUAL GROWTH
SALES AREA: 19% ANNUAL GROWTH
STORES: 14% ANNUAL GROWTH
AMPD RETAIL INDEX by NIELSEN
YOUNG AND HIGH POPULATION
73 MILLION POPULATION 15-64 YEARS 67% 0-14 YEARS 26% 0-25 YEARS 44% AVERAGE AGE: 28,5
SECOND LARGEST POPULATION in EUROPE
YOUNGEST POPULATION in EUROPE
WITH 24,7 MILLION PEOPLE IN LABOUR FORCE, 4TH LARGEST LABOUR MARKET IN EUROPE
EVERY YEAR: 730.000 GRADUATES FROM HIGH SCHOOLS,
450.000 GRADUATES FROM 143 UNIVERSITIES
DEMOGRAPHIC INDICATORS of TURKEY
Source: TurkStat
60% OF THE SHOPPING CENTER VISITORS ARE BELOW 30 YEARS OF AGE.
SHOPPERS INDEX: SHOPPER INDEX REFLECTS THE FREQUENCY OF THE ACT OF SHOPPING FROM ANY OF SELECTED CATEGORY OF GOODS (APPAREL, FMSCG, TEXTILE, RESTAURANT, ELECTRONICS ETC.)
AVERAGE SHOPPER INDEX FOR TURKEY :34
SHOPPER INDEX FOR 15-24 YEARS: 38
AVERAGE SPENDING: 41 TL
AGE GROUP 25-34: 53 TL
DEMOGRAPHIC INDICATORS FOR RETAIL
Source: IPSOS- KMG
2008 Total private consumption expenditure : 534 Billion USD
Graph: 2008 annual disposable average income by deciles (USD)
INCOME DISTRIBUTION OF THE POPULATION
ANNUAL DISPOSABLE INCOME DISTRIBUTION IN TURKEY 2008
20.251
15.567 12.773 10.730 9.117 7.661 6.337 5.027
3.207
38.186
-
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
1st %10 2nd %10 3rd %10 4th %10 5th %10 6th %10 7th %10 8th %10 9th %10 10th %10
Source: TurkStat
INCOME DISTRIBUTION & FMCG EXPENDITURE
INCOME DISTRIBUTION & FMCG EXPENDITURE
6,2% 13,5%10,9%
16,6%15,7%
19,2%22,1%
22,7%
45,1%28,1%
Income Distribution FMCG Expenditure
Upper
Upper-Middle
Middle
Lower-Middle
Lower
Source: Nielsen
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