Turkcell Teknoloji Zirvesi - M-Ticaret'in Değişen Rolü
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MOBILE IS TRANSFORMING THE SHOPPING EXPERIENCE ON & OFFLINE Nov. 2014
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Turkcell Technology Summit
Transcript of Turkcell Teknoloji Zirvesi - M-Ticaret'in Değişen Rolü
MOBILE IS TRANSFORMING THE SHOPPING EXPERIENCE ON & OFFLINE
Nov. 2014
AMAZON’S ONLINE SALES DWARF THE COMPETITION
Online sales will reach over $6B in Turkey by 2017.
HOW MOBILE IS GOING?Total smartphones in the world will reach 4,5 billion
in 2017 and in Turkey, this will reach around 60 million
MOBILE IS THE MOST IMPORTANT INFLUENCER ON
SHOPPING
SHOPPERS DECIDE USING M - COMMERCE
90% of smartphone shoppers use their phone for pre-shopping activities.
M-COMMERCE IS NOT AN ALTERNATIVE OF E-COMMERCE,
IT IS NECESSITY.
M-COMMERCE WILL BLOW BUYING EXPERIENCE
* Resource: BI Intelligence
Proximity Marketing
Check-in Coupons
Customized Discounts
Indoor Location
Contactless Payment
IN-STORE MICROLOCATION EXPERIENCE WITH iBEACON TECHNOLOGY
WHAT ABOUT TURKEY?
SHOPPING BEHAVIOURS IN TURKEY
AND UP TO %30 FOR VERTICAL & COUPONING MODEL BUSINESSES
IN TURKEY, INSTANT DELIVERY FIRMS’%40 - %45 ORDERS COME FROM MOBILE
EVERY 100MS INCREASE IN LOAD TIME DECREASES SALES BY 1%
M-COMMERCE IN TURKEY HAS A 6% SHARE ON E-COMMERCE, WHICH MAKES ONE OF
THE LEADERS IN EUROPE
IN-STORE PURCHASING BY COUNTRIES
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
France Germany Spain Turkey UK USA
Purchasing onbusiness in-store after searching on mobile
2011 2012 2013
MOBILE PURCHASING BY COUNTRIES
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
40,0%
France Germany Spain Turkey UK USA
Purchasing onm-commerce after searching on mobile
2011 2012 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
2011 2012 2013
Mobile Purchase on Smartphone
MOBILE PURCHASE ON SMARTPHONES IN TURKEY
AFTER YEARS OF M-COMMERCE EXPERIENCE, TMOB OFFERS A READY TO USE M-COMMERCE
PLATFORM FOR YOU!
TMOB M-COMMERCE PLATFORM
t APPZ
• FULL NATIVE
• JUST WITHIN HOURS
• NO NEED EVEN A LINE OF CODE
• iOS & ANDROID PLATFORMS SUPPORTED
CREATE YOUR NATIVE M-COMMERCE APP LESS THAN 1 DAY!
WHAT MAKES T-APPZ SPECIAL FOR YOU?
Design your m-commerce app just in hours and publish on AppStore and Google Play.
No need to write even a line of code.
Any updates you make arereflected immediately.
t-appz also works with test automation system and your app is being tested by more than 100 devices!
You can preview your app instantly before you launch your app.
FAST SIMPLE
APP PREVIEWLIVE UPDATE
TEST AUTOMATION
T-APPZ DEMO
