Tourismin

Tuscany

Tuscany, located in the heart of Italy, is one of the Italian regions that attracts the

highest number of tourists thanks to its extraordinary landscape and climate,

excellent accomodation facilities and the great variety of scenic, artistic, historical and

cultural attractions.

With its famous cities of art, such as Florence, Pisa,

Volterra, San Gimignano, Siena and Lucca, Tuscany’s economy is centred around

the service industry, of which tourism is the most

important.

The region is a popular destination for both foreign and Italian tourists and it is

responsible for more than one tenth of Italy’s total arrivals of tourists,

with tourism industry accounting for about 12% of the region’s GDP (Gross Domestic Product) (Istat 2010).

Tuscany benefits greatly both from the high percentage of Italian tourists who visit the region, making Tuscany the most visited

region in Italy and from the high percentage of foreign visitors, who come to Tuscany on

holiday.

About 42 million tourists visit Tuscany every year. The region accounts for 12.3% of arrivals of Italian and

foreign tourists and the percentage of foreign tourists is even higher

(14.8%).

According to these figures, Tuscany is the second region in Italy, after Veneto, as far as

the number of tourists is concerned.

Tuscany is very popular with German, Austrian and Swiss tourists who

make up 40% of international visitors, but

it also attracts tourists from the USA and

Canada (13%), the UK (7%), the Netherlands

(7%), France (7%), Belgium (7%), Japan (6%), Spain, China, India, Russia and

Brazil.

.

Most tourists are between the ages of 24 and 44 and 39% of them book their holidays on the Internet. Some tourists book their holidays in

travel agencies.Visitors come to Italy by plane, train, car and

ship as it is shown in this chart.The chart shows that in 2010 most tourists came to Tuscany bay car or by plane. A small number

of visitors came by train or ship.

In Tuscany the favourite tourist

destinations are seaside

(39%), mountain and hill resorts,

but more than one third of

foreign visitors are attracted

by its cities of art, spa

resorts and rural areas.

The region has about 13,000

accomodation facilities: there are 3,000 hotels (22%); 4,000 farmhouses (33%), and 8,000

tourist accomodations

(45%) such as Bed & Breakfasts, Guest Houses (40%) and

camping sites (3%).Tuscany

accounts for 10.5% of all the facilities in

Italy.

Tuscany accounts for 42 million presences per day in tourist

accomodations (48% foreign tourists) and

more than one quarter of them

are concentrated in Florence

(27%), Livorno (18%), Grosseto

(18%) and the Tuscan

Archipelago (7%), Versilia and Siena.

Most tourist (68%) prefer staying in hotels, while 32% of tourists stay in other types of tourist accomodations such as youth hostels, camping sites, farmhouses, villas, Bed and Breakfasts, apartments, Guest Houses and Wellness hotels.

This chart shows that foreign tourists spend about 88.00 euros a day in the accomodation facilities in

Tuscany.

Tourism is an important economic activity in Tuscany. As well as its direct economic impact, this industry has significant indirect and direct impacts as shown in this chart.

Direct Tourism contribution Commodities -Accomodation-Transportation-Entertainment-Attractions Industries -Hotels & Catering-Retail-Transportation services-Business services Sources of spending -Residents’ domestic tourism spending-Businesses’ domestic travel spendingVisitor exports-Individual government tourism spending

Indirect Tourism contribution -Tourism investment spending -Government collective tourism spending -Impact of purchases from suppliers

Induced contribution (spending of direct and indirect employees) -Food and beverages-Recreation-Clothing-Housing-Household goods

Total Tourism contribution -To GDP -To employment

In Tuscany the Balance of Payments (Tourism) accounts for 26.2% of Italy’s Balance of Payments (Tourism) (2010)

In 2010 13,034 tourists stayed in one of the tourist accomodations in San Miniato for at least one night; 9% more in 2009. 37,808 tourists (17,243,000 Italian tourists and 20,565 foreign tourists) visited San Miniato in 2010. Most of them came to San Miniato on buisiness , because the town is located in the tanning and leather manufacturing district of Santa Croce sull’Arno, an area famous all over the world for its tanneries and leather goods.

Tourism in San Miniato

San Miniato attracts many tourists also because it is situated in the heart of Tuscany. From this area visitors can easily reach the main Tuscan cities of art such as: Florence, Pisa, Lucca and Siena also thanks to its central location and its good road and railway network.

The town has a lot of attractions and offers high-quality tourist facilities and accomodations. Tourists can stay in hotels, Guest Houses, villas, Bed & Breakfasts, apartments, farmhouses or farm holiday houses, which are immersed in the beautiful countryside and offer the possibility of excursions.

Tourists come to San Miniato not only for its ancient churches, museums, monuments and historical sites but also because the town offers a great deal of events during the year such as “Prima del Teatro” (an international theatre festival), “The White Truffle Exhibition” ,which has attracted about 80,000 tourists this year, and “La Luna è Azzurra” (a European Puppet Theatre Festival For Children) .

The town is also famous because it is located on the famous “Via Francigena”, which was the main connecting route between Northen Europe and Rome in the Middle Ages.

6,727 Italian tourists came to San Miniato in 2008, 7,515 Italian tourists came in 2009 and 7,999 Italian tourists

came in 2010. As for foreign tourists, 3,951 tourists came in 2008 and 4,442 tourists came in 2009 and 5,035

tourists came in 2010.10,678 Italian and foreign tourists

visited San Miniato in 2008,

11,938 Italian and foreign tourists

visited the town in 2009, and

13,034 Italian and foreign

tourists visited the town in

2010.

Italian tourists

PeriodArrivals 2008

Arrivals 2009

Arrivals 2010

390 380 415February 292 433 335March 587 528 341April 576 659 717May 821 755 835June 572 920 707July 779 816 1088August 798 597 726September 577 659 714October 419 606 800November 556 700 743December 360 463 578Total 6,727 7,516 7999

Foreign tourists

PeriodArrivals 2008

Arrivals 2009

Arrivals 2010

January 51 180 83February 59 55 78March 174 140 140April 218 387 320May 553 468 491June 322 478 545July 685 748 1073August 623 766 725September 635 494 591October 361 417 573November 229 203 295December 41 86 121Total 3951 4422 5035

Italian and Foreign tourists

PeriodArrivals 2008

Arrivals 2009

Arrivals 2010

January 441 560 498February 351 488 413March 761 668 481April 794 1046 1037May 1374 1223 1326June 894 1398 1252July 1464 1564 2161August 1421 1363 1451September 1212 1153 1305October 780 1023 1373November 785 903 1038December 401 549 699Total 10678 11938 13034

These charts show the number of italian and foreign tourists who stayed in hotels and other tourist

accomodations in San Miniato in 2010

Arrivals= People who stayed in tourist accomodationsPresences= the number of nights spent in tourist accomodations

These charts show the number of Italian and foreign tourists who stayed in hotels and other tourist accomodations in San Miniato in 2010

These charts show the number of Italian and foreign tourist s who stayed in other tourist accomodations in San Miniato in 2010

A great number of tourists who come to San Miniato are from

Germany, Austria, Belgium, the Netherlands,

Luxembourg, Russia, East Europe, France, Spain, Portugal, the USA, Canada, the UK, Malta, Ireland, Africa, Switzerland

and Japan. 

The USA: 285

Italy: 4,687

Germany: 1,498

Austria: 214

The UK and Ireland: 706

France: 1,171

Belgium and Luxembourg: 486

Scandinavia: 436

Spain and Portugal: 614

Canada: 113

Japan: 21

Switzerland: 128

Eastern Europe and Russia: 975

Africa: 21

The Netherlands: 519