Turismo 2.0 by Olivier P. Soares
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Transcript of Turismo 2.0 by Olivier P. Soares
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Web2.0
BREVEINTRODUÇÃO
AESTENOVOMUNDO
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“SabemosoquesepassaHOJEparapreveroAM
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“RightHere,RightNow”
JánãoéGenY,Geboomers,ouinteidade….
…Éumaúnicage
“SabemosoquesepassaHOJEparapreveroAM
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RightHere,
RightNow”
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OHoteleiro2.0
BREVEINTRODUÇÃO
AESTENOVOMUNDO
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DESAFIOSE
OPORTUNIDADES
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• PortugaltemestagnadoemNºdevisitantes(mesmoEgipto
• NºdeDormidastemvindaadeclinaranoapôsano;
• OAlgarveperdeu3Milliõesdormidasem10anos…
• …NaMadeiraoNºTuristasaumentou,masaestadiabaixou
“New Tourism Order”
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• LeidaProcuraedaO
• OfertaLocalVsOfert
• Compeçãomaisfer
• ConsumidoréReieS
• Economiamundial/C
• Ritmodasmudanças
Masserá“SÓ”isto?
“NewTourismOrder”
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“Sabemosoquese
parapreveroAMA
3factoresdeM
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Estesabemosmuitobemquémé…
MasoSr.Einsteinnharazão:
“Averdadeiradefiniçãodaloucuraéquaconnuamosafazerasmesmacoisas…
…comesperançadeterresultadosdiferen
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OSe redoEmExclusivo!
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ToSELL• “TobringaboutorencourageSales”• “Topersuadeotherstorecognizethewdesirabilityofsomething”
• Toofferforsale;Marke&ng
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SerHoteleiro…
…pensarcomoumMarketeer…
…ONLINE!
"Umpessimistavêumadificuldadeemcada
oportunidade;UmopBmistavêumaoportunidade
emcadadificuldade”
(WinstonChurchill)
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ToSELL
Circuitos de venda no Turismo 2
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CircuitosdevendanoTurismo2.
€€€€ BDClientesCanais
Directos
€€€ SEOCanais
Directos
€€ 3rdpartySites
CanaisDirectos
€ GDS/IDS/Extranets
Circuitos/ProcessodeVenda Influência
++
+
+
O Que o Hoteleiro 2 0 tem de perceber ?
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OQueoHoteleiro2.0temdeperceber? – Artedeencontrar“clientes”alvos
– EnquadrarProdutos/Serviçosao“client
– ObjecvoéodeGerarLeads/Oportuni
– GanharVisibilidade,Exposição:Promoçã
– IgualaomarkengPush/Tradicional,ma
– Maisparcipavo,pessoal,intervenvo,
– Maiseficiente,emespecialemcustosdir
– Umanovarealidadeextremamenteadap
– Maisimportante=>ÉDIFERENTE!
O Novo Funil do Markeng
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ONovoFunildoMarkeng....
ANTES AGORA
...ÉagoraumMegafo
O Desno e as Xperiências vendem mais !
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ODesnoeas Xperiênciasvendemmais!ERT’s
Hotel Restaura
Não subesmar o poder do Markeng Vira
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NãosubesmaropoderdoMarkengVira
“QualquerdestasacçõesforamconcreBzadasatravésdeorçamentosmuito,
masmuitoinferioresàcolocaçãodeanúnciosnaimprensaescrita-NYTimes,
WSJ,etc,-egerarammuitomaiorbuzznosocialmediaeoutletsde
informação,paraalémdeperduraremmuitomaisnotempoedepermiBrem
umamaiorinteracçãocomoconsumidorfinal.”
Dos Desafios às Oportunidades
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DosDesafiosàsOportunidadesBeVis
• GetFo
BeEficient
• Getresults
BeSocial
• GetCredibility
BeInovave
• Getahead
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“QuandoalguempesquisanoGoogle,essa
pessoasóquerumasoluçãoparaoseu
problema”
(Quemlhaderlogo,captaasuaatenção)
BeVisible
• GetFound
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BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)
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BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)
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BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”
(Quemlhaderlogo,captaasuaatenção)
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BeEficient
• Getresults
“Contextoétãooumaisimportanteque
Conteúdo!Temosdedarainformação
certa,apessoacerta,nosítocerto”
(Quemlhaderlogo,captaasuaatenção)
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BeInovave
• Getahead
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BeInovave
• Getahead
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BeInovave
• Getahead
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BeInovave
• Getahead
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BeInovave
• Getahead
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BeInovave
• Getahead
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BeInovave
• Getahead
B S i l
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“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
B S i l
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“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
B S i l
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“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
Be Social
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“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
Be Social
![Page 51: Turismo 2.0 by Olivier P. Soares](https://reader031.fdocuments.us/reader031/viewer/2022021218/577d34f21a28ab3a6b8f3b95/html5/thumbnails/51.jpg)
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“Travelisinherentlysocial:80%ofU.S.
travelerssaytravelcreatesexperiencesthat
theyinherentlyenjoydiscussing”
(PhoCusWright’sConsumerTravelReport
SecondEdion)
BeSocial
• GetCredibility
“ProcessodoViajante” Ferramentasde
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“Inspiração”
“Pesquisa”
“Compara”
“Reserva”
“Viaja”
“Parlha”
“ProcessodoViajante” FactoresCricos
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“Inspiração”
“Pesquisa”
“Compara”
“Reserva”
“Viaja”
“Parlha”
Tendências
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Tendências
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Tendências
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• Daquia2anos,otemadasnoturismoseráum“Não-t
• Ociclodevendavaisercadcurto
• Opapeldosintermediáriosvaimudar.Parcipamdest
• OMóvelvairapidamented“ProcessodoViajante”
• Osditos“LocaonBasedSeosvossosmelhores,oupio
Tendências
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Tendências
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“Wait&See”
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ou
...
“Think&Runforit”
Obrigado !
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Obrigado!
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