Turbo Charge Inbound Marketing with Social Media
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Turbo Charge Inbound Marketing w/ Social Media
By Marcus R. Tewksbury
DMA Fall 2009
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Not Your Grandfather’s InternetEarly digital models mirrored offline counterparts
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Evolution of Digital ConsumptionAs social properties have come online they have cannibalized time from existing branded sites
X X
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Participate, don’t InterruptFinding ways to pull prospects towards you, as opposed to pushing messages toward them is the essence of Inbound
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1. Leverage Social NetworksSome make it very easy to establish a branded presence
Wetpaint
iTunes
YouTube
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2. Speak the LingoUnderstand the language used by your prospects and apply it to effect
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3. Set Your Content FreeFind ways to get your content in front of your targets as often and broadll as possibly…
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4. Maximize Content ROIYour content will be consumed at a time and place of the prospects choosing – make sure they know how to find you
Repurpose ContentMulti-Channel Call-to-Action
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Thank You
Marcus R. Tewksbury
Director of Customer Intelligence
Alterian
Email: [email protected]
Phone: 312.404.4835
Twitter: @tewksbum
Blog: TheMarketingMojo.com
December Webinar:
The New Rules of Demand Generation