Tuong lai OTT

8/10/2019 Tuong lai OTT

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THE FUTURE OF OTT TV

& SMAC ADOPTION

Internet Day, 2014, HCMC, Vietnam

Le, Trong Duc, CTA, FPT Telecom

/letrongduc Duc Le


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ABOUT ME

6yr+ in Samsung ElectronicsHQ, Korea.

Portfolio: Samsung Hub,

ChatON, Samsung Milk

From 2014, CTA, FPT Telecom,

Vietnam

Portfolio: FPT Play, NhacSo,Fshare, Smart Home & Home

security, Startup Projects

LE, TRONG DUC

MSc, MBA


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OTT TV TRENDS

SMAC ADOPTION

FPT PLAY


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5

OTT TV TRENDS


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Trends?


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Connected Devices

Up to 2014, 1B+ TV-centric connected devices are now in homes

across the world,

[Futuresource Consulting]


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Bigger Picture: TV Everywhere

HOME

Dedicated STB

Connected TV

3rdParty STB

ON THE GO

Smartphones

Tablets

Broadband Web

a seamless user experience across multiple devices


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Connected Audiences

Social TV

Augmented TV Experience

Personalization

Communicate

Second screen

Commerce


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Connected Audiences: Social TV

Its all about social

experience!

Second Screenengagement enables

deep social

interactions, major

traffic opportunities,

new wave of ads


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Connected Audiences:

Augmented TV Experience

Additional content from the web and social media directly in

front of the tv image, allowing for multi-taskingInAiR TV


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Connected Audiences:

Personalization

Recommendation

Engine

The TV knowswho you are and

knows what you

might like to

watch next.


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Connected Audiences: Communicate

Now you are part of the show!

You can vote, raise your voice to other million viewers


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Connected Audiences: Second screen

Applications: Live show interaction, Socialize,Seamless mobility, etc.


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Connected Audiences: Commerce

Purchasing products

& digital content

via augmented

reality, location,

mobile payment


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Trends? Summary

Its all about Everythings connected

how we connect devices,how we connect people,

and how the servicesare connected


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SMACADOPTION


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Whats SMAC


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Jump to the next curve


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SMAC Figures

[KPMGs The SMAC code]


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Why SMAC now?

Social

S M A CMobile Analytics Cloud

76% 72% 75% 92%

[Gatner Research, 2013]

of businesses

are using socialmedia for

business

objectives this

year

cited improved

productivity asa driving factor

in adoption of

smart mobile

devices

of executives

are working toincrease their

companys use

of analytics

are satisfied

with their cloudbased services

& have plan

increase them


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By 2015, most apps will sync, collect, andanalyze data about users and their social graph


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How to adopt?

Understanding SMAC is not enough,

SMACify your product, your business

Social Socialize

Mobile Mobilize

Analytics Analyze

Cloud Cloudify


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SMAC Roadmap at FPT


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SMAC at FPT Telecom


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CASE STUDYFPT PLAY


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Philosophy: Everythings Connected

Methods: SMAC adoption


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SMAC adoption into FPT Play

Cloud: Content streamed from the

cloud

Mobile: Delivered on all devices

Analytics: Big data analytics to providerecommendations and understand

user behavior for creating new content

Social: Facebook integration. User

social algorithms for

recommendations


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FPT PLAY - FIGURES

Content Delivery Platform

2M+ users (from Aug 2013)

Up to 200K new users monthly

100 TV Channels from strategic partners VTV, HTV,

FPT TV, Xone, Yeah1, StyleTV, VIVO

EPL OTT License

VOD License Up to 100K CCU last world cup

Revenue: Ads & IPA

Yes, we are still looking for Content partners


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Thank you!

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