Tune in before you shoot off

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1 Digital Henley 16/09/15 © Interrelated 2015

Mark Wing

Bringing together a global network of expertsto co-engineer more complete interrelated brand experiences


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Tune in before you shoot off


We’re all publishers now

Charlotte Proudman


Eric E. Schmidt, Executive Chairman



“today is the

fastest we’ve

ever gone and

the slowest we

will ever go”



we create as

much information

in two days now

as we did from the

dawn of man

through 2003


We’re all broadcasters now


Boom, in the house, #Tagtribes…

Mark Shaw Mark Shaw Mark Shaw Mark Shaw


How excited do you get over new gizmos?


Technology & The Human Brain

technology

develops new and

ever more exciting

ways to share our

message


But, are people able to keep up?


The brand experience has become splintered


A world of unstructured, disconnected infoToday’s stories have no editors

The best way to

defend your brand

reputation is to be

a content creator

not a content

chaserCCO GE Healthcare

Jeff DeMarrais


Top-down, centrally controlled approach has had its day

• Explosion in use of mobile devices

• Multichannel marketing being replaced by Omnichannel

• As with the arrival of electricity, everything is now always on

• In a more connected world customer expectations ever increasing

– Communities are the new power

– Disruption is forcing new business models

But, are businesses able to keep up?


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Tune in before you turn the volume up


The internal knowledge of who you are and what you stand for, those principles are so fundamental because once you know that, you can express yourself with more confidence on all those new consumer platforms.


A brand is a promise


A brand is a promise experienced


A strong performing brand

Strength in image, culture and

technology


Customer Relationship

Becoming customer relationship focused

image culture technology

Emotion Engagement Insights


Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador





Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador




Authenticity Empowerment Understanding




The company who work

out how to convince

people that privacy is

important will define

the next five years

of technology.

Stuart Langridge, blogger

Moving forward, if brands are to have an authentic customer relationship, they will need to be so tuned in that they can respect

privacy



Mark Wing : +44 (0) 7867 800 608


Tune in before you shoot off

Presentations & Public Speaking

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