Tumblr, An Overview

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the easiest place to share yourself…
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    21-Oct-2014
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    Technology

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Overview given spring 2012 through USC graduate studies on understanding the micro-blog tumblr.

Transcript of Tumblr, An Overview

Page 1: Tumblr, An Overview

t h e e a s i e s t p l a c e t o s h a r e y o u r s e l f …

Page 2: Tumblr, An Overview

tumblr.com is a social networking website that allows users the ability to effortlessly share text, photos, quotes, links, music, and videos from a computer, smart phone, or through your very own tumblelog.

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Users can choose from a variety of free themes from our “Theme Garden,” making their tumblelog an extension of their personality.

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• Since launching one month ago, Tumblr has amassed 50,000 users.

• Our key customers tend to be less web-savvy, with a curiosity about blogging, a demand for ease of use, but limited time to devote to a full fledged blog.

• Our core users are artists, photographers, fashionistas, and media companies.

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• Users can find and follow as many tumblelogs as they want, keeping track of their fellow tumblr’s through their dashboard.

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• Social Media user growth of both individuals and companies is predicted to increase exponentially by 2011.

• Tumblr is positioned perfectly to take advantage of this continued growth by offering users a new way to blog, along with a social networking community too.

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A key feature of tumblr is the ability for users to upload and share video content.

Internet video consumption is predicted to explode by the end of 2008.

• Approx. 78.5 percent of the total U.S. Internet audience will view online video.

• The average online video viewer will watch approx. 309 minutes of video, or more than 5 hours.

• 98.9 million viewers will watch approx. 5.9 billion videos on YouTube.com (59.2 videos per viewer).

• 48.7 million viewers will watch approx. 367 million videos on MySpace.com (7.6 videos per viewer).

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• Mobile user-growth is projected to dramatically increase by 2012.

• With a simple, user- friendly mobile app, Tumblr is poised to take advantage of mobile smart-phone growth.

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