WildCharge Wire-Free Power at the University of Tulsa

This presentation outlines the activities PureEnergy Solutions has executed in conjunction with the University of Tulsa that produced a successful launch,

and potential project plans of varying levels of involvement delivering varying levels of awareness of this program.

Created by Laura Loeffler - September 2010

The University of Tulsa is the first known higher-learning institution to install and make available wire-free power technology to patrons of its facilities; the newly remodeled Pat Case Dining Hall and Fisher West Residential

Suites. PureEnergy Solutions is proud that the University of Tulsa has selected WildCharge as the enabling wire-free technology for this endeavor. With the inclusion of WildCharge technology in the University’s infrastructure,

our mutual goal is to allow the students, staff and visitors at the University of Tulsa to experience the joy, simplicity and convenience of wire-free charging, to expose constituents to our technology and get them excited

about these and other technological innovations of the future.

Wire-free charging represents a significant paradigm shift in the use of mobile electronic devices, and we are excited to work with TU to expose constituents to our technology and get them excited about these and other

technological innovations of the future.

Option 1: Maintain Minimal Involvement

Maintain minimal involvement to keep the campus fully equipped with current marketing materials, with little effort focused on building the program throughout campus.

Marketing Material Development: • Student Survey: Market Research/ Survey – distribute to students of the Fisher West Suite to give candid feedback and suggestions for product improvement

PES Resource Requirement:• Develop tasks for WildCharge Champion • Continue correspondence with Tulsa; Brandon Diles, WildCharge Champion, etc.

Travel Requirements:• No immediate need

Product Requirements: • Assist with potential maintenance • No immediate requirements

Budget Requirements:

Expense Description Estimated Cost Spent to Date Current Forecast VarianceMarketing Plant48 Design

Invoice for work completed

TBD TBD

Brochure Holders $321.00

Gift Bags $250.00Shipping Cost $200.00

Plant 48 Invoice $_.__Travel Cost Flight and Hotel $450.00

Food, Taxi, Etc. $179.00

Printing and Reprint POP materials

$_.__

Total

Option 2: Enhance Project Plan at Moderate Involvement

Enhance the project plan involvement at the University of Tulsa in efforts to drive sales, spread product usage campus-wide, develop potential resale opportunity in bookstore and aim to install more grommets.

Marketing Material Development: • Napkin Ad – Similar to the brochure, this will be a short, attention grabbing ad informing students and other members of TU of the available skins, coupon code, driving to website, etc. • Video/TV Ad – (Same as Napkin Ad)• Market Research/Student Survey – distribute to students of the Fisher West Suite to give candid feedback and suggestions for product improvement

PES Resource Requirement:• Develop tasks for WildCharge Champion • Continue correspondence with Tulsa; Brandon Diles, WildCharge Champion, etc.

Travel Requirements:• 1-2 future trips for the purpose of overseeing the project and current status

Product Requirements: • Assist with potential maintenance • Developing grommets (black and white) for other areas on campus: Library, Student Center, miscellaneous study areas: 50-100

Expense Description Estimated Cost Spent to Date Current Forecast VarianceMarketing Plant48 Design

Invoice for work completed

TBD TBD

Brochure Holders

$321.00

Gift Bags $250.00Shipping Cost $200.00

Plant 48 Invoice $_.__Travel Cost Flight and Hotel $450.00

Food, Taxi, Etc. $179.00Printing and Reprint POP materials

$_.__

Total

Option 3: Develop Project Plan - High Involvement

Develop marketing materials, promotional campaigns and other necessary tactical items to promote product and awareness city-wise with efforts focused on driving sales, installing grommets around campus and around the city of Tulsa to create a potential, wire-free city.

Marketing Material Development: • Napkin Ad – Similar to the brochure, this will be a short, attention grabbing ad informing students and other members of TU of the available skins, coupon code, driving to website, etc. • Video/TV Ad – (Same as Napkin Ad)• Market Research/Student Survey – distribute to students of the Fisher West Suite to give candid feedback and suggestions for product improvement

PES Resource Requirement:• Develop tasks for WildCharge Champion • Continue correspondence with Tulsa; Brandon Diles, WildCharge Champion, etc. • Develop continued steps and plans for the University of Tulsa for carry out campus-wide wire-free integration• Establish and city of Tulsa wire-free integration outline; location of charging stations, point of contact for each, PR materials needed, etc. • Plan city-wide launch event(?)• Develop and provide city of Tulsa with POP materials • Plant48 Marketing Material oversight

Travel Requirements:• Multiple travel dates; 3-4 for the purpose of planning, executing and overseeing the install, launch and forward/future steps of Tulsa, city-wide integration

Product Requirements: • Assist with install and maintenance • Develop 200-250 grommets; black and white options• Developing grommets for other areas on campus: Library, Student Center, miscellaneous study areas

Expense Description Estimated Cost Spent to Date Current Forecast VarianceMarketing Plant48 Design

Invoice for work completed

TBD TBD

Brochure Holders $321.00

Gift Bags $250.00Shipping Cost $200.00

Plant 48 Invoice $_.__Travel Cost Flight and Hotel $450.00

Food, Taxi, Etc. $179.00

Printing and Reprint POP materials

$_.__

Total

Budget Requirements for Option 3

Main Entrance

Marketing Materials/POP Created for the University of Tulsa

Brochure Holder/Display PieceProvide student, facility and other members of the campus an informational, take-away piece to get more information on PureEnergy as a company, product catalogue, where to purchase, and discount code.

Fold BookletThe purpose of this POP is to welcome the individual that has received the kit to wireless charging. It will explain why they are receiving this gift, the introduction to wire-free charging solutions at TU, who PES is, discount code, website address and contact information for us here at PES for further questions.

BrochureGive the most detailed information: about PureEnergy Solutions as a company, the collaboration between TU and PES, what products PES carries, discount and how to use discount, website and other social media links, other adapters available, etc.

  Orders placed under the TUPure Discount Code between 9/10 and 9/27

Order Date Ship Contact Ship State Postal Code

Customer Field 1 Tracking Number Charges

Original Product Id Description Qty Total

9/13/2010KATHY

CARRINGTON OK 74112 TUPure1Z011298037669

8529 $9.62 AP-PH02-

PINBGELSKIN ASSY,PINK APPLE IPHONE MODEL:

AP-PH02-PINB 1 $34.99

9/14/2010MATTHEW

CASTEEL OK 74112 TUPure1Z011298035038

5772 $9.62 AP-PH02-

BKNB GEL SKIN ASSY,Apple IPHONE 1 $34.99

9/16/2010 MEGAN HAWLEY OK 74105 TUPure1Z011298031341

8869 $9.62 AP-PH02-

BKNB GEL SKIN ASSY,Apple IPHONE 2 $69.98

Pat Case Dining Center - The Pat Case Dining Center at the University of Tulsa was designed by Phil Long and Beck Design. Furniture was custom built by Hawley Design Furnishings of Tulsa, Oklahoma.

PureEnergy Solutions marketing materials displayed next to the grommets installed in the dining center.

Indoor/Outdoor patio connected to the newly renovated Pat Case Dining Center

and Fisher West Suites

The breezeway between the Pat Case Dining Center and the indoor/outdoor patio. This space offers a place for students to study in groups before or after dining.

Another image of the marketing materials that will be display in the renovated center as well as other various student centers around the University of Tulsa