Tulisa

Live It Up

A T r ea tmen t b y M i c hae l Ho l y k

The song has so many different moods and feels to it, I’d want to compliment that by having awesome elements of dance, art and special effects (breakdown below)

The lighting and stage design are extremely important in setting up the performance space to look epic. Each of the elements have been picked because they contrast each other, look great in slow motion and are exciting.

Concept

Performance & Narrative

Tulisa performance is key to this promo. It’s important that it’s powerful, intimate and raw. I’m more than confident that Tulisa will be able to deliver a stunning performance and also look fantastic.

Inspired by a seeing her live performance, Tulisa can certainly own the stage very well and deliver a very big performance but yet be very simple, performing to the audience with mic held in her hands. I like this performance here http://www.youtube.com/watch?v=GNSPSocEdbQ and a similar style would be great.

The promo starts amongst the groups of competition winners who all have their Samsung phones in hand, they then get let into the venue and they all run toward the stage with the phones already filming.

The show will start when they are running into the venue.

02

Lighting

Cinematic stage lighting is crucial in making this promo truly special. I’d like to vary the style by having very subtle lighting opposed to high energy moving lights similar to a TV style, big, epic and bold.

I’d light to backlight the intro so we get a beautiful mysterious silhouette of Tulisa

Camera

With the mobile phone camera’s I’d like to utilize the shape of the roundhouse and bounce between phones (similar idea here http://www.youtube.com/watch?v=menq51AQDIc)

With the main cameras, I’d want to film on one high speed slow motion camera, plus 2 Alexa’s and another on a curved tracked around the stage to give it a very dynamic feel

Neyo - Closer - https://www.youtube.com/watch?feature=player_embedded&v=z_aC5xPQ2f4

Rock your Body - http://www.youtube.com/watch?v=OxjHijHRLxU

03

Wall Lighting

It begins in pitch black, and as soon as the beat comes in, the stylized wall lighting explodes into action

Strips of big powerful white lighting move and change with the beat and the dancers, making the space become an incredible to watch. It’ll also look amazing on the mobile phone cameras as the white light punches through the cameras.

The lights provide a futurist feel to the promo, which will be very exciting to watch and compliments the space and Tulisa very well.

Dance

Solo Dance - https://vimeo.com/44116075 Group Dance http://www.youtube.com/watch?v=fnNuzzN2cUk

The song’s production has such a nice beat which sets itself up perfectly for a stylized choreography with 6 dancers plus Tulisa on stage. The dance is to add to Tulisa performance and animate the song complimenting the performance.

I’d want the 6 dancers to learn a dubstep style of dance, that is very animated and street battle like. There will be one lead dancer that takes over in the break and performs solo (links below)

Again, another great live visual that looks great recorded from crowd and in slow motion. I’d also like to try record the dance on several cameras to get a matrix stop motion effect (https://vimeo.com/10936670)

Paint Drumming

One of the main elements in the video will be the ‘Paint drumming’. It simply looks incredible, it’s fresh and epic and works great on stage visually.

The set will be very stylized in dark colours, very open and very rugged with lots of dark backdrops and with depth and texture. Whilst Tulisa, dressed in a dark shade (with neon paint stylized around her outfit), is performing under a spotlight with the rest of the stage quite dim, 6 drummers/dancers come on stage with neon also on them and being to drum. The drummers remained very dark still and almost silhouetted never taking the light away from Tulisa but their building the atmosphere of the performance.

The neon colored paint splashing in the air and the drummers, We will be able to capture this in slow motion too which will certainly look sharp and beautiful. Towards the end of the song Tulisa can start to drum too (or have a go!) and we will climax with several paint explosions that are fixed around the stage.

Paint Drumming - http://youtu.be/Kh8pCjjMc-Y (Drumming Style) Wretch 32 - http://www.youtube.com/watch?v=MCivYv4HqiISpeaker Paint - https://vimeo.com/28089545Explosion of Paint - http://www.youtube.com/watch?v=Hh-o5g4tLVE&feature=fvwrel