tulip infrastructure

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A

PROJECT REPORT

ON

TULIP INFRASTRUCTURES

Summer Training ProjectSubmitted in the partial fulfillment of the requirement for the award of the

Degree of Bachelors of Business Administration

SUBMITTED BY: UNDER GUIDANCE OF :

AJAYE SINGH

BBA (4 TH SEMESTER)

BHARATI VIDYAPEETH UNIVERSITY, SCHOOL OFDISTANCE EDUCATION, ACADEMIC STUDY CENTER:

BVIMR, NEW DELHI
http://tulipgroup.in/


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STUDENT UNDERTAKING

I AJAYE SINGH have completed the Summer Training Project titled

Tulip Infrastructures under the guidance of ____________________in the partial

fulfillment of the requirement for the award of degree of Master of Business

Administration of BVU , SDE, Academic Study Center BVIMR, New Delhi. This is

an original piece of work & I have neither copied and nor submitted it earlier

elsewhere.

_______________

Students Signature


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ACKNOWLEDGEMENT

The present work is an effort to throw some light on Tulip Infrastructures. The

work would not have been possible to come to the present shape without the able

guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledge the encouragement and guidance received

by my project guide _____________and other staff members of Tulip

Infrastructures.

I convey my heartful affection to all those people who helped and supported me

during the course, for completion of my Project Report.


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PREFACE

A hallmark of any premier business school is its willingness and ability to constantlyexplore and implement new ideas and practices in the field of management education.

Institute constantly reorients their programs in order to keep abreast of changing

development.

The initial interaction between school students and industry takes place when the

students undergo project is usually for knowing the process for recruitment, selection,

industrial relations & training of that institution. It is often the exposure to corporate

culture that a student receives, particularly true for students without prior work

experience.

During my training at Tulip Infrastructure Pvt. Ltd., I was taken project on

recruitment, selection & training policy of Tulip Infrastructure Pvt. Ltd..

The main purpose of the study is to know the policies of the bank regarding

recruitment, selection & training, which helped me in gaining knowledge about the

different working pattern of different departments of the company.


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TABLE OF CONTENT

Page no.

INTRODUCTION

INDUSTRTY PROFILE

COMPANY PROFILE

MARKETING STRATEGIES

FINANCIAL STRATEGIES

H.R. POLICIES & STRATEGIES

DATA ANALYSIS

FINDINGS

CONCLUSIONS & SUGGESTIONS

BIBLIOGRAPHY


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INTRODUCTION


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CORPORATE PROFILE

The Tulip Group is a company which has achieved excellence through its

foresightedness and expertise in its field. The focused vision, undivided dedication

and constant efforts of the company help it to develop strategies for its ceaseless

growth in the sphere of real estate and construction.

Tulip Group is promoted by Shri Praveen Jain, the Chairman and Managing Director of the company, a first generation entrepreneur having more than 17 years of

experience in construction, real estate and development. His vision, dedication, hard

work, objective approach and leadership qualities changed the future of Tulip

Infratech Pvt. Ltd to make it as an ISO 9001-2000 company.

Maintaining the highest standards of quality has always been the foremost priority at

Tulip, enabling it to earn an enviable reputation in a brief period of time. With

residential and commercial projects, planned to create a benchmark in the future,

Tulip is embarking very fast on the way to success.
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Chairman's Message

Living should never be an impersonal

experience. As individuals we require individual spaces that define us. The

environment around us is integral to our personalities and shapes our thoughts. We

understand the importance of building the right environment to live, to work, to growup and raise our families.

Tulip Infratech Pvt. Limited is committed to create spaces designed to support us as

individuals. Well-engineered structures, tastefully designed interiors and showered

with all the amenities of modern life, we live by the values of quality and precision,

never forgetting the human aspects of the living spaces we create. This is the reason

our creation is a beautiful blend of aesthetics and comforts at the same time.

Our business philosophy is to come up to the expectations of our clients. Our efforts

have been geared to delight our clients by providing them truly quality homes, offices

and various real estate solutions. In our constant endeavor to improve and reach to the

heights of excellence we have always valued the participation, support and direction

of our esteemed clients.

Parveen Jain

Managing Director
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ISO 9001:2000

Tulip Infratech Pvt. Ltd. Is in certified with the standard ISO 9001:2000.

Emerging market and growth opportunities underlines Tulip Infratech Pvt. Ltdscommitment to quality, trust and customer sensitivity, and delivering on its promise

with agility and financial prudence.

This vision in turn has led us to aquire the ISO certification keeping in mind quality

first and quality always. Having said that the group is always working towards

delivering high-end facilities and services to its wide base of customers by constantly

upgrading its internal skills and resource capabilities.


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Awards 2010

The dawn of 2010 has initiated a new ray of motivation as we have been awarded

the prestigious

Summit & Awards Dubai, Achievers Excellence Awards 2010

certificate which is given to Mr. Jain in dubai.

Pride of India Gold Medal Award for valuable contribution in our

sector.

Building Industry Leadership Award by Builder Information Bureau(BIB) in a ceremony held at New Delhi. The awards are given to honour

the Leaders in the Building industry in various categories.

Awards 2009

In 2009 Tulip Infratech was presented the Leadership Award by Mr. B.S

Hooda, Honorable Chief Minister of Haryana

In 2009 Tulip Infratech was presented the Billa by Shri Subodh Kant Sahay,

Honorable Union Minister Food Processing Industries

Awards 2008

The year brought in many accolades for us as Tulip Infratech became a proud

recipient of a number of prominent awards in their category.

To begin with, we marked our presence in Rajiv Gandhi Memorial

National Awards for Excellence in Indian Industries . For our distinguished services, we were conferred the Bharat Jyoti

Award and Rashtriya Rattan Award by Citizens Integration Peace

Society.

Building Industry Leadership Award : Building Industry Leadership Award
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(BIB) presented to Company on September 22, 2008 in New Delhi.

Amity Corporate Excellence Award : On the occasion of the Fifth Global HR

Summit 2008, Company received Amity HR Excellence Award by Amity

International Business School, Noida on 28th to 29th August, 2008.

Amity HR Excellence Award : Amity Corporate Excellence Award presented to

Company on the occasion of the Tenth International Business Horizon INBUSH

2008 on 20th to 22nd February, 2008 by Amity International Business School,

Noida.

Awards 2007

Indira Gandhi Memorial Awards (2007) ceremony : Indira Gandhi Memorial

National Awards-2007 for Excellence in Indian Industries Best Organisation Gold

Award M/s. Tulip Infratech Pvt. Ltd. on 16th October, 2007.

Indira Gandhi Sadbhavna Award :

Amity Corporate Excellence Award : The 9th International Business Horizon

INBUSH 2007 to Tulip Infratech Pvt. Ltd. Amity Corporate Excellence Award

by Amity International Business School, Noida, Amity University, Uttar Pradesh

on 21st-23rd February 2007.

Amity HR Excellence Award : The Fourth Amity Global HR Summit 2007,

Tulip Infratech Pvt. Ltd. Amity HR Excellence Awards 22nd-23rd August,

2007.

Business Sphere Brass Trophy Award : Tulip Infratech Pvt. Ltd. Business

Sphere Brass Trophy Award for 2006-07 for being Among Toppers in Building

Township Housing Projects Award was conferred by Shri Shoaib Iqbal,

Honourable Deputy Speaker, Delhi Legislative Assembly.
http://tulipgroup.in/?page_id=1659http://tulipgroup.in/?page_id=1660http://tulipgroup.in/?page_id=1666http://tulipgroup.in/?page_id=1665http://tulipgroup.in/?page_id=1664http://tulipgroup.in/?page_id=1662http://tulipgroup.in/?page_id=1659http://tulipgroup.in/?page_id=1660http://tulipgroup.in/?page_id=1666http://tulipgroup.in/?page_id=1665http://tulipgroup.in/?page_id=1664http://tulipgroup.in/?page_id=1662


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TULIP PROJECTS

Tulip Grand

Tulip Centre Point

Tulip Ace

Tulip Petals

Tulip Cobse

Tulip Orange

Tulip White

Tulip Ivory

Tulip Purple Tulip Violet
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NRIs Real Estate Trends in India

Real estate sector in India has seen many positive changes in the last few years,

thanks to the favourable policies adopted and reforms undertaken by the Indian

Government. It has observed tremendous growth in all areas and has widely

categorized its services into Residential, Commercial and Retail to offer a distinctive

approach.

In country like India where property is considered an asset, Real Estate companies

have taken the liberty to change the definition and add the element of lifestyle to it as

can be seen from the splurge of luxurious apartments, beautiful commercial

complexes and extraordinary retail ventures that have attracted the attention of

potential buyers, not only from India but abroad as well.

Going by the recent observations, number of people relocating to India or showing

interest to own a property here is on the rise ever since the real estate sector

underwent a boom and come up with services that match international standards both

in quality and structure.

A major contributing factor towards this is the relaxation in Foreign Direct Investment(FDI) policy initiated by the government along with investor policies that have been

revised and made friendlier to allow NRIs to invest in properties in India, both in

residential and commercial space.


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RBI Guidelines

RBI has provided is guidelines with regard to the following:

Permission:

Non-resident Indians holding Indian passport do not require any permission from RBI

for acquiring Immovable Property for bonafide residential purposes.

RBI has granted General Permission to Non-resident Indians holding Foreign

Passport (i.e. Foreign Citizens of Indian Origin) to acquire, hold, transfer or dispose

off by way of sale or inheritance of immovable properties situated in India provided:

1. The property is for the purchasers bonafide residential purpose.

2. The purchase consideration is met either by remittance of funds from abroad

through normal banking channels or out of NRE/FCNR Account or out of

FCNR Special Deposit Account.

Purchase consideration:

Non-resident Indians holding Indian passport may pay the purchase considerationeither by remittance of funds from abroad through normal banking channels or out of

NRO Account or out of NRE Account or out of FCNR Account.

Declaration:

Foreign citizens of Indian origin are required to declare the properties to RBI within a

period of 90 days from the date of purchase in Form IP 17. The following documents

must be submitted along with the declaration:

1. A certified copy of the purchase deed or a certificate from the Co-operative

Housing Society or an Association of the apartment owners as an evidence of

transfer / registration of the property in the declarants name.

2. Certificate from the declarants bankers in India evidencing receipt of inward

remittance(s) in foreign exchange through normal banking channel or

withdrawal of funds from the declarants NRE/FCNR account / FCNR Special


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Finance Options
http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23http://tulipgroup.in/bank/bank.html#%23


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MISSION

To develop life time relationship with our customers by ensuring outstanding

purchase experience and to provide safe, reliable and responsive after sales services.

VISION:

To achieve market leadership, to provide security to the company and its employees

while maximizing return on investments of our shareholders .

SWOT ANALYSIS


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COMPANY ANALYSIS


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Political ecological/environmental issues current legislation home market future legislation European/international legislation regulatory bodies and processes

o Department of Industrial Policy & Promotion issues the guidelines for Foreign Direct Investment in India.


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Franchising

Rights are generated by one party to another for some stipulated amount of money.

Franchisee is allowed to conduct business using Franchisers know how andbrand name

Cash & Carry (Wholesale trade)

Allowed 100% FDI under the automatic route by FIPB, model is designed in away that the wholesaler deals with small retailers

Joint Venture

International brands provides equity and support to a local Indian entry Share of the foreign player is restricted to 49%

Distribution

International player set up a distribution office in India and supplies productsfor sale to local retailers

Manufacturing

International Players sets up an Indian company to manufacture its productand also gets the right to retail in India.

Government policies

o FDI up to 51% has been allowed in retail trade of single brand

products with prior government approval and under certain condition: Products to be sold should be of a single brand onlyProducts shouldbe sold under the same brand internationallySingle Brand productretailing would cover only products that are branded duringmanufacturing

o For example: an umbrella brand like Christian Dior would not beallowed to stock different brands like jadore, Pure Passion and DiorAddict in one store

Government term and change Trading policies Funding, grants and initiatives

o No incentives needed to attract FDIo Market size & potential are sufficient inducers


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o No need for costly tax breaks, import duty exemptions, land and power subsidies, and other enticements

Home market lobbying/pressure groups International pressure groups


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Economic Home economy situation

India is the second fastest economy in the world. India is currently facing theworlds most dynamic combination, of highly informed and demandingconsumers on one hand, and of rapidly increasing consumption levels acrossvarious retails product categories and geographies on the other. As the figuresshow, more Indians are being influenced by the International luxury brands &lifestyle.India is expected to become the third biggest economy in the worldwithin a decade.

Home economy trends

Organized retails have shown a good growth in the last 6 years. It is valued atapprox. USD 511 Billion & is expected to grow to USD 833 Billion in thenext 5 years

Overseas economies and trendso Most of the world developed economies are facing economic recession

& a probable threat of Depression. General taxation issues

o India has recently introduced the Value Added Tax. Under this newlaw, 270 products (that are basic needs) attract 4% tax & the rest of theproducts attract 12.5% tax, except for gold & jewellery attract 1% tax.

Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors Market routes and distribution trends Customer/end-user drivers Interest and exchange rates

o The Indian currency has been falling as compared to other internationalcurrencies like USD, EURO, and GBP etc. making Imports expensive.

International trade/monetary issueso

India is a member of WTO (World Trade Organization) & has abilateral trade pact with most of the important nations of the world.


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Social lifestyle trends

o There has been a revolutionary change in the peoples outlook

towards brands. The ever growing younger generation is more Brandconscience & Luxury oriented

demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues

TECHNICAL competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licensing, patents intellectual property issues global communications


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CURRENT ISSUES OF THE COMPANY

Tulip Infrastructure Awarded Enterprise CRM & Customer Management Award at the Software Satisfaction Awards 2010.

Tulip Infrastructure Wins Record-Setting $1.3B Verdict in SoftwareCopyright Case.

A jury has awarded Tulip Infrastructure US$1.3 billion (820 million)indamages in its corporate theft lawsuit against SAP, a blow to theGerman applications vendor, which had argued it should pay no morethan $40 million for the software stolen by its.

Tulip Infrastructure Wins Award for Excellence in Complex ApplicationSupport.

Tulip Infrastructure announced that it was named the winner of the Fall2010 STAR Award for Excellence in Complex Application Support from the Technology Services Industry Association (TSIA) .

Tulip Infrastructure was recognised for delivering sophisticatedtechnical and field support for complex applications in mixed or otherwise complex environments.

In recognition of its cumulative STAR Award wins, Tulip Infrastructurewas named to the STAR Awards Hall of Fame for a record-setting thirdtime. Tulip Infrastructure is the first and only company to attain thisstatus. Companies are awarded Hall of Fame membership after achieving
http://www.tsia.com/awards_and_certifications/star_awards/star_awards_fall.htmlhttp://www.tsia.com/http://www.tsia.com/awards_and_certifications/star_awards/hall_of_fame.htmlhttp://www.tsia.com/awards_and_certifications/star_awards/star_awards_fall.htmlhttp://www.tsia.com/http://www.tsia.com/awards_and_certifications/star_awards/hall_of_fame.html


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PORTERS 5 FORCES MODEL

The model of pure competition implies that risk adjusted rates of return should be

constant across firms and industries . Michael Porter provided a framework that

models an industry as being influenced by five forces . the strategic business manager seeking to develop an edge over rival firms can use this model to better understand

the industry context in which the firm operates.

Tulip Infrastructure also analysis on this theory . According to it Since there is stiff

competition in the textile industry with a lot of key players already playing business

so it posses a serious threat to Tulip Infrastructure but it has stood still and has still

shown good results.

Since the textile industry and the economy has a whole are both growing , there are

numerous opportunities for new entrants to enter in the market but it would be

seriously difficult for it to launch itself.

Since there are not much substitute products for clothes and other products that Tulip

Infrastructure built , therefore it doesnt impose much threat to it , but researches can

do great guns and thus create problem for Tulip Infrastructure

Since Tulip Infrastructure is a big manufacturer itself for its products therefore there

is not much pressure from the countable suppliers it has.


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Market segmentation

It is the act of dividing a market into distinct groups of buyers who require

separate products.

Its market research division has segmented consumers on the basis of following:

1. Geographic variables

2. Demographic variables

3. User status and lifestyle

Market targeting

Act of developing measures of segment attractiveness.

Involves evaluating various market segments.

It targets different segments of population of all categories of age groups.

Also targets the population outside India.

Market positioning

Indias largest company.

TULIP INFRASTRUCTURE is market capital and no.5 in sales and profit.TULIP INFRASTRUCTURE is the market leader.

They are the highest contributor in revenue.

Marketing strategy adopted

Advertisement

1. Tulip Infrastructure

2. Radio3. Internet

4. Newspaper/magazines

5. Hoardings


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MARKETING STRATEGIES


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INTRODUCTION AND IMPORTANCE OF MARKETING

STRATEGIES

Marketing strategy is a process that can allow an organization to concentrate its

limited resources on the greatest opportunities to increase sales and achieve a

sustainable advantage. A marketing strategy should be centred on the key concept

that customer satisfaction is the main goal. Marketing strategy is a method of focusing

an organization's energies and resources on a course of action which can lead to

increased sales and dominance of a targeted market niche. A marketing strategy

combines product development, promotion, distribution, pricing, relationship

management and other elements; identifies the firm's marketing goals, and explains

how they will be achieved, ideally within a stated timeframe. Marketing strategy

determines the choice of target market segments, positioning, marketing mix, and

allocation of resources. It is most effective when it is an integral component of overall

firm strategy, defining how the organization will successfully engage customers,

prospects, and competitors in the market arena. Corporate strategies, corporate

missions, and corporate goals. As the customer constitutes the source of a company's

revenue, marketing strategy is closely linked with sales . A key component of

marketing strategy is often to keep marketing in line with a company's

overarching mission statement .
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Importance of Marketing Strategy

The importance of marketing plans outweighs any other decision that can be

taken in the realm of marketing strategies. Yes, marketing plan is essential to

grab the market segment before any other player captures the market. Whatare the target groups? Which segment of the market presents higher revenue

generating opportunities? These are some of the questions that marketing

teams ponder over, in the pursuit of achieving a good plan.

This is where the importance of marketing research comes into picture.

The market research team analyzes and understands the requirements of the

consumers. Conducts polls and researches and comes up with data and

statistics that help to logically target a market.

Another factor that governs the marketing plans is the marketing mix

elements. Marketing mix elements are the sets of factors that help firms to

achieve their targets of reaching the products to the consumers and also

achieve organizational objectives. The importance of marketing mix is, that it

takes into TULIP INFRASTRUCTURE ount the four P's of marketing, that

are Product, Price, Promotion and Place of distribution.

MARKETING MIX OF THE COMPANY


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MARKETING MIX

The term " marketing mix " was first used in 1953 when Neil Borden, in his American

Marketing Association presidential address, took the recipe idea one step further and

coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy,

proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is

explained in most marketing textbooks and classes.

Four P's

Elements of the marketing mix are often referred to as 'the four Ps':

Product - A tangible object or an intangible service that is mass produced or

manufactured on a large scale with a specific volume of units. Intangibleproducts are service based like the tourism industry & the hotel industry or

codes-based products like cellphone load and credits. Typical examples of a

mass produced tangible object are the car and the disposable razor . A less

obvious but ubiquitous mass produced service is a computer operating system.

Packaging also needs to be taken into consideration. Every product is subject

to a life-cycle including a growth phase followed by an eventual period of

decline as the product approaches market saturation . To retain its

competitiveness in the market, product differentiation is required and is one of

the strategy to differentiate from its competitors.

Price The price is the amount a customer pays for the product. It is

determined by a number of factors including market share, competition,

material costs, product identity and the customer's perceived value of the

product. The business may increase or decrease the price of product if other

stores have the same product. Place Place represents the location where a product can be purchased. It is

often referred to as the distribution channel. It can include any physical store

as well as virtual stores on the Internet. Place is not exactly a physical store

where it is available Place is nothing but how the product takes place or create

image in the mind of customers. It depends upon the perception of customers. Promotion represents all of the communications that a marketer may use in

the marketplace. Promotion has four distinct elements: advertising, publicrelations, personal selling and sales promotion. A certain amount of crossover
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occurs when promotion uses the four principal elements together, which is

common in film promotion. Advertising covers any communication that is

paid for, from cinema commercials, radio and Internet adverts through print

media and billboards. Public relations are where the communication is not

directly paid for and includes press releases, sponsorship deals, exhibitions,

conferences, seminars or trade fairs and events. Word of mouth is any

apparently informal communication about the product by ordinary individuals,

satisfied customers or people specifically engaged to create word of mouth

momentum. Sales staff often plays an important role in word of mouth and

Public Relations (see Product above).

STP ANALYSIS OF THE COMPANY

Segmentation

TULIP INFRASTRUCTURE has segmented its customer in the

following ways:-

Understanding needs and preferences of consumers -- Having housing,

infrastructure, and commercial construction, as demand drivers, the company

analyze the needs and preferences of consumers in these sectors.

Grouping customers based on their needs and preferences -- Customers

with similar needs and preferences are included in this segment.

Targeting the segment that the company can best meet the needs and

preferences of - The Company targets the customers, of which it can meet the

needs and preferences. I.e. customer needs higher- strength or low price.

Branding the commodity -- Though being a commodity product, branding is

important for a company. The company positions its brand among Architects

and Builders rather than household individuals.

Provide required product to meet targeted customers' needs and

preferences -- Delivering up to the expectations of the targeted segment.


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Targeting

Its customer base represents the masses of India - individual homebuilders in

small towns, rural and semi-urban India.

The company targets on the important projects like dams, roads in the countryIt targets the Manufacturing companies like L&T etc

It Targets Indian Railways.

It targets an individual building his home(Retail Marketing)

Positioning

A good brand positioning help guide marketing strategy by clarifying the brands

essence but goals it help the consumer achieve and how it does so in a unique way.

The result of the positioning is the successful creation of a customer focused value

proposition, a cogent reason why the target market should buy the product.


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BCG MATRIX

In BCG Matrix product or business unit are identified as Stars,

Cash Cow,Dogs, Question mark.

The Matrix can be explained are as follows.

Stars (high growth, high market share)

Stars are using large amounts of cash. Stars are leaders in the

business. Therefore they should also generate large amounts of

cash.

Stars are frequently roughly in balance on net cash flow.

However if needed any attempt should be made to hold your

market share in Stars, because the rewards will be Cash Cows if

market share is kept.


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Cash Cows (low growth, high market share)

Profits and cash generation should be high. Because of the low

growth, investments which are needed should be low.

Cash Cows are often the stars of yesterday and they are the

foundation of a company.

Dogs (low growth, low market share)Avoid and minimize the number of Dogs in a company.

Watch out for expensive rescue plans.

Dogs must deliver cash, otherwise they must be liquidated.

Question Marks (high growth, low market share)

Question Marks have the worst cash characteristics of all,

because they have high cash demands and generate low returns,

because of their low market share.

If the market share remains unchanged, Question Marks will

simply absorb great amounts of cash.

Either invests heavily, or sell off, or invest nothing and

generate any cash that you can. Increase market share or

deliver cash.


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USP

The Unique Selling Proposition (also Unique Selling Point or USP) is a marketing concept thatwas first proposed as a theory to explain a pattern amongsuccessful advertising campaigns of the early 1940s. It statesthat such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term wasinvented by Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates

it from similar objects.The USP of Tulip Infrastructure isThey say there are four M?s of advertising, which are Mission,

Money, Media and Message; the most important part is themessage execution and image building. Imagery is the kind of associations a brand could get linked with over a period of time.It has an impact on how consumers perceive the brand and howthey will react to it in the long run. The ultimate goal of theadvertiser is to ensure that his/her idea marries the brand.

1. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow today is the diversification of

products they offer.

TULIP INFRASTRUCTURE ording to customers demand they make their

strategies by keeping following points in mind;

Which customer they will serve?

Which customer they will serve?

They serve their customers on the bases of income level, age through market

segmentation.

Their main segment which they has captured are combination of higher

incomes & dual career families.
http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketing


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How will they serve these customers?

They fulfill their customers demand through;

Value proposition

Positioning

Unique selling proposition (USP)

3. CAPTURE VALUE FROM CUSTOMER IN RETURN:

Committed to providing uncompromising product quality offering customers

the highest value for money & giving service that is warm, friendly &

personal.

They also follow social factors to maintain their image through corporate

social responsibility.

4. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow today is the diversification of

products they offer.

TULIP INFRASTRUCTURE ording to customers demand they make their

strategies by keeping following points in mind;


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FINANCIAL ANALYSIS


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SOURCES OF FINANCE & ANALYSIS Tulip Infrastructure reports strong profit growth for the quarter endedSeptember 30, 2010

Highlights: PAT for the quarter registered 427% increase to Rs 39 crore from Rs 7crore in the corresponding period of the previous year For half year ended 30 September 2010, PAT at Rs 14 crore as againstloss of Rs 24 crore for previous year

Tulip Infrastructure Lease and Finance Management is for manufacturers whooffer lease and loan financing to increase sales by meeting their customerscash flow needs, providing bundled products, consumables and services, andimproving up-sell opportunities through strong customer relationships. Unlike

other products that generate fragmented data using obsolete technology, TulipInfrastructure Lease and Finance Management is built on a single source of truth architecture that enables manufacturers to share common information tomake smart decisions across their enterprise.Strong relationships with investors are critical to ensure the funding requiredfor continued growth. Tulip Infrastructure Lease and Finance Managementgives you powerful tools to manage complex investor agreements. You cansetup an agreement with an unlimited number of investors, each with a definedstake and sharing percentages and link this agreement to a lease contract. Then,create and manage syndication and securitization agreements using the investor

agreement functionality to manage billing and receipt of the investment, cashdisbursement to investors, and communication of critical information. You cancreate a pool of future receivables using a wide variety of attributes for customers, contracts, and assets and link this receivables pool to an investor agreement. Once the investor agreement is created, Tulip Infrastructure Leaseand Finance Management manages disbursements to the investors and uses theinvestor agreement terms and conditions to manage the lease or loan contract.


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KEY INVESTMENTS

Today, Tulip Infrastructure Corporation announced first quarter revenue of $2.0 billion and net income of $386 million or $0.07 per share excluding animpairment charge related to Tulip Infrastructure's investment in LiberateTechnologies. This compares to net income of $511 million, or $0.09 per sharea year ago. Including this charge, net income on a GAAP basis was $343million, or $0.06 per share. New software license and license updates revenueswere $1.2 billion, down 9%. New software license sales were $549 million,down 23% while software license update revenues were $620 million, up 9%.Product support revenue was $349 million, consulting revenue was $432million, and education revenue was $63 million. First quarter operating marginwas 29% versus 33% last year.

"We are pleased by the continued adoption of the Tulip Infrastructure databaseand the rapid increase in market share," said Tulip Infrastructure CEO LarryEllison. "According to AMR Research's recent report, Tulip Infrastructureincreased its database share under enterprise applications for the second year ina row. The report shows that Tulip Infrastructure increased its share by 4%from 2000 to 2001, while IBM DB2 declined by 4% and Microsoft SQL Server market share remained flat. This was consistent with Morgan Stanley's CIOsurvey in June 2002 showing Tulip Infrastructure as the Strategic Database

Standard 64% of the time, with IBM DB2 only 15% of the time. In addition,Tulip Infrastructure has the highest user loyalty with far more customersmoving to it than either Microsoft or IBM."


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RATIO ANAYLSISSince its creation, Tulip Infrastructure Corporation has steadily grown within itsmarket, as have its revenues. The question then rises: Would I invest my hard earnedmoney in this company? To answer this question, a Financial Analyst would first

look at many different analytical ratios to determine Tulip InfrastructureCorporations future potential on the stock market.The first would be a liquidity ratio called a current ratio. Liquidity ratios tell ananalyst how liquid a company is or how much cash on hand they have to pay off current debts or liabilities. Taking the companys current assets and dividing by their current liabilities calculates a current ratio (Moyer, McGuigan, Kretlow 1999, 72-3).In Tulip Infrastructures case, their current ratio is 1.86 and compared to the industryaverage of 3.75, this tells me that they are liquid or have enough cash on hand to payoff all liabilities but that they are below the industry average (Tulip InfrastructureCorporation, 2000b).Taking sales and dividing by total assets calculate the Asset Turnover ratio. This

figure will let an analyst know how effectively a company utilizes its resources inorder to produce sales. Tulip Infrastructures is 1.25 and the Industry average is 0.72which indicates that Tulip Infrastructure is doing a positive job in resourcemanagement for the purpose of increasing sales and is doing it better than the averagesoftware and programming company (Tulip Infrastructure Corporation, 2000d).

Next, we will look at Tulip Infrastructures Financial Leverage Managementratios to help determine their ability to receive funds from creditors. The firstratio we will take a look at is the Debt ratio, which indicates how much of thecorporations total assets are financed with credit. In 1996 it was 44%, in

1997 it was 49%, in 1998 it was 47%, in 1999 it was 46%, and in 2000 it was48%. This is showing a trend of increasing debt, but not a strong trend. Itwould appear that they are maintaining just under half of their total assetsbeing financed by credit. There was no industry average, which we couldfind, to compare this statistic with (Tulip Infrastructure Corporation, 2000b).

Next, we will look at Tulip Infrastructures Financial Leverage Managementratios to help determine their ability to receive funds from creditors. The firstratio we will take a look at is the Debt ratio, which indicates how much of thecorporations total assets are financed with credit. In 1996 it was 44%, in

1997 it was 49%, in 1998 it was 47%, in 1999 it was 46%, and in 2000 it was48%. This is showing a trend of increasing debt, but not a strong trend. Itwould appear that they are maintaining just under half of their total assetsbeing financed by credit. There was no industry average, which we couldfind, to compare this statistic with (Tulip Infrastructure Corporation, 2000b).

The Debt-to-Equity ratio tells us how much of their activities are funded bydebt and is calculated by taking total debt and dividing it by total equity. In1998, Tulip Infrastructures debt-to-equity ratio was 10.2%, in 1999 it was8.2%, and currently in 2000 it is 5%, which indicates a strong trend down.These are very positive numbers; it indicates that Tulip Infrastructure is


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reducing its amount of funds it finances its activities, like projects, with. Thiswill make them look good in the eyes of creditors if they would decide toborrow money to finance anything.

The next group of ratios is called Profitability Ratios and they let an analyst knowhow effective a company is making its investment and financing decisions. The firstone is the Gross profit margin, which is equated by taking the sales minus the cost of sales and dividing the sum by sales (Moyer, McGuigan, Kretlow 1999,80). TulipInfrastructures is currently 70.95%, which is very good. But when compared to theindustry average of 75.58%, it indicates that Tulip Infrastructure is behind whencompared to the average company.


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HR POLICIES & STRATEGIES


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HUMAN RESOURCES DEPARTMENT (HRD)

(A). SOURCES OF RECRUITMENT:

The sources of recruitment are broadly divided into internal sources and external

sources consisting of the following:

Internal sources of Recruitment :

Present Permanent Employees : Organizations consider the candidates from

this source for higher level of jobs due to availability of most suitable

candidates for jobs relatively or equally to external sources, to meet the trade

union demands and due to the policy of the organization to motivate the

present employees.

Present temporary/casual Employees: Organizations find this source to fill the

vacancies relatively at the lower level owing to the availability of suitable

candidates or trade union pressures or in order to motivate them on present

job.

Retrenched or Retired Employees : Employees retrenched due to lack of work

are given employment by the organization due to obligation, trade union

pressure etc. Sometimes they are re-employed by the organization as a token

of their loyalty to the organization or to postpone some interpersonal conflicts

for promotion.


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Dependents of Deceased, Disabled, retired and present employees : Some

organizations function with a view to developing the commitment and loyalty

of not only the employee but also his family members.

External Sources of Recruitment:

Campus Recruitment: These candidates are directly recruited by the Co; from

their college/educational institution. They are inexperienced as far as work

experience is concerned.

Private Employment Agencies/Consultants : Public employment agencies or

consultants like ABC Consultants in India perform recruitment functions on

behalf of a client company by charging fees. Line managers are relieved fromrecruitment functions and can concentrate on operational activities.

Public Employment Exchanges : The Government set up Public Employment

Exchanges in the country to provide information about vacancies to the

candidates and to help the organization in finding out suitable candidates.

Casual Applicants : Depending on the image of the organization its prompt

response participation of the organization in the local activities, level of

unemployment, candidates apply casually for jobs through mail or handover the application in the Personnel dept. This would be a suitable source for

temporary and lower level jobs.

Trade Unions : Generally unemployed or underemployed persons or employees

seeking change in employment put a word to the trade union leaders with a

view to getting suitable employment due to latter rapport with the

management.

E_recruitment: The technological revolution in telecommunications helped theorganizations to use internet as a source of recruitment. Organizations

advertise the job vacancies through the world wide web (www). The job

seekers send their applications through e-mail using the internet.

Outsourcing : Some organizations recently started developing human resource

pool by employing the candidates for them. These organizations do not utilize

the human resources; instead they supply HRs to various companies based on

their needs on temporary or ad-hoc basis.


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(B).PROCESS OF RECRUITMENT:

1. Preliminary Examination

The examination is of 135 minutes. You need to take the objective exam.

Different sub categories under this section are:

Reasoning Ability Test - This section contains 75 questions with 50

minutes of duration. Aptitude test - This section contains 50 questions with 30 minutes of

duration.

General awareness and Basic of computer knowledge - This sectioncontains 50 questions with 25 minutes. English Skills - This section contains 50 questions with 30 minutes.

2. If you clear the preliminary test then, you will be given a chance to attend the main

SBI recruitment test:. This is an objective test with 2 hours of time. This exam

contains the following category of subjects.

Reasoning Ability Marketing Capability Data interpretation English grammar basic skills.

3. After clearing second round, you will be permitted to attend 3rd stage. The final

stage includes group discussion and personal interview.


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(C).BENEFITS AND COMPENSATION FOR

EMPLOYEES:

Schemes for:

1. Reimbursement of entertainment expenses.

2. Reimbursement of conveyance expenses to officers.

3. Reimbursement of telephone expenses.

4. Reimbursement of expenses incurred on purchase of brief case to

officers.

5. Reimbursement of cost of news paper.

6. Reimbursement of medical expenses incurred by officers as out-

patients for self/family members.

7. Providing residential accommodation- quarters facility.

8. Preferential rate of interest on deposits.

9. Concession on locker rent.

10. Providing banks furniture to officers at their residence.


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PRODUCTION POLICIES


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:: Production Policy ::Group is utilized its production natured over the

years to create reliable, safe production lines. A

comprehensive schedule is being implemented at

all group companies facilities to minimize

manpower requirement and streamline

operations.

ISO certification and production policies as part

of group program to guarantee unsurpassed

Quality and Reliability.

Quality PolicyWe at HKGROUP is committed to organizational growth by providing precision quality

components through enhancing customer satisfaction, controlling waste, by using latest mfg.

technology with involvement of all employees and our valued suppliers to achieve excellent

quality & on time delivery by continually improving Quality Management System.Quality Objective

Reduction in Rejection, rework On time delivery Customer Complaint towards zero Reduce tool cost Minimizing down time

Motivating & training to all employees


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Health and Safety Policy

We firmly believe that, Health and safety of our employees, who are an asset to the company, is

most importance. Therefore we are committed to bring safety on top of mind for all employees by

maintaining high standards of safety culture with all manufacturing processes, activities and

operations.

Environmental Policy

In recognition of the Interest of the society in securing sustainable industrial growth, compatible

with the environment, Climax Engineering Enterprises affirms that it assigns high importance to

promotion and maintenance of a pollution free environment in its all manufacturing processes,

activities and operations.


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PRODUCTION LAYOUT


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PRODUCTION PROCESS

Agile Product Lifecycle Management for Process (Agile PLM for Process) enables

companies to shorten cycle times, increase sales, lower costs and reduce risks

associated with innovation. It provides an integrated solution that manages all aspects

of innovation, such as product and portfolio management, specification management,

supplier management, formulation and BOM management, packaging and labeling

management, compliance and quality management, and data syndication.

The distributed nature of people, processes and data involved in innovation makes it a

very challenging process. It results in innovation team members often using islands of

information, disconnected systems and manual approval processes, leading to poor


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cross-functional coordination and rendering the product development process

ineffective - without visibility into other innovation projects, past and present. The

solution to this challenge is to implement an integrated and collaborative innovation

framework, resulting in faster product and packaging development cycles, higher

sales and margins, lower costs, higher quality, and more compliant products

responding to consumer needs.


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The Target customers

GENEVA, SWITZERLAND, December 20, 2006: Tulip Infrastructure Corporation

(NASDAQ GS: ORCL) today reported notable key customer wins within the Europe,Middle East & Africa (EMEA) region during the second quarter of fiscal year 2007.

Customers are endorsing Tulip Infrastructures strategy to offer a broad portfolio of

innovative, open-standards software, to enable them to make better decisions, to

become more competitive, and to lower costs and increase performance. During the

period, Tulip Infrastructure reported a 35 percent increase in as reported applications

revenues in the region over the same period last year.

"We see sustained demand across our product offerings including those fromacquisitions, and are winning new customers against our competitors," said Sergio

Giacoletto, Executive Vice President, Tulip Infrastructure Europe, Middle East and

Africa. "Our technology products and our applications, both horizontal and industry-

specific solutions such as retail, healthcare and manufacturing, are forming the

strategic business-critical foundation for our customers success and future growth."

Customer wins this quarter include large enterprise customers such as banks and

telecommunications companies who are deploying Tulip Infrastructure Database

10g , Tulip Infrastructure Fusion Middleware and Tulip Infrastructure SOA Suite as

their strategic global architectural platform; public services where transparency and

cost-efficiency are priorities; and smaller businesses who need affordable applications

such as Tulip Infrastructure JD Edwards EnterpriseOne that will grow with their

businesses. Customer solutions range from real-time high volume transaction

processing using Tulip Infrastructure Times Ten In-Memory Database, Schengen

information systems, RFID logistics checking systems, disaster recovery systems,

compliance, fraud prevention, complex asset management, and the delivery of shared

services.

OTHER INDUSTRIES

Education andProfessional Services: Vedior (France); Professionecasa SPA(Italy); Gabetti Property Solutions SPA (Italy); Fundeon (Netherlands);Haagse Hogeschool (Netherlands), UTI Grup (Romania); Utilities: CEZBulgaria (Bulgaria); Hrvatska elektroprivreda d.d.(Croatia) ; Energa SA(Poland) Healthcare & Pharmaceutical: Boehringer Ingelheim (Germany);Adhesie (Netherlands); Consumer Products: Bakoma (Poland) Media and Entertainment: De Persgroep NV (Belgium); TVP National Television


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(Poland) ; Hospitality, Food & Drink: AC Hoteles (Spain) ; Nueva Rumasa(Spain)

KEY SUPPLIERSTulip Infrastructure works with a variety of suppliers to procure all of our products

and services necessary for our business operations. We are committed to working

with our suppliers on innovative and proficient methods of obtaining lower costs for

the highest quality goods and services. We strive to build strong global and regional

supplier partnerships to obtain these goals.

In addition to low cost and other business considerations, Tulip Infrastructure strives

to create a diverse supplier base by identifying and encouraging diverse suppliers to

compete for the products and services we purchase for the organization. Tulip

Infrastructure endeavors, on a good faith efforts basis, to award contracts to suppliers

that are small, HUBZone small, small disadvantaged, woman-owned small, veteran-

owned small, and service-disabled veteran-owned small business concerns

(collectively, "small business concerns"). Tulip Infrastructure seeks diverse suppliers

that can deliver creative, high quality product and service solutions at competitive

prices. Tulip Infrastructure tracks its procurement spending with small businessconcerns as well as with minority-owned business enterprises ("MBE"), woman-

owned business enterprises ("WBE"), and service-disabled veteran-owned businesses

which may be other than small business concerns (collectively, "diverse suppliers").

As part of Tulip Infrastructure's ongoing outreach efforts to promote supplier diversity

within its organization, Tulip Infrastructure is a member of the councils and industry

groups set forth below. In addition, Tulip Infrastructure attends various events and

roundtables related to these groups. Additional details can be provided by TulipInfrastructure's Supplier Diversity office upon request.

National Minority Supplier Development Council (NMSDC)

Women's Business Enterprise National Council (WBENC)


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FINDINGS

TULIP INFRASTRUCTURE SOFTWARE LIMITED is highly focused

on its future objectives & expansion plans, but at the same time it has tomaintain a balance between the present plan & the future one. On the

basis of strategic analysis following recommendations will help in

achieving its future goals effectively & efficiently:-

TULIP INFRASTRUCTURE SOFTWARE LTD must focus on its

Vision & Mission in order to attain its objective.TULIP INFRASTRUCTURE SOFTWARE LTD should focus on

expanding its market in order to grab the market shares.

It should also try to maximize the shareholders wealth.

TULIP INFRASTRUCTURE SOFTWARE LTD should not choose

those projects which may dilute the brand name just for the sake of

gaining market shares.TULIP INFRASTRUCTURE SOFTWARE LTD has a high growth

potentials, so it should try to raise funds timely in order to meet its

target

TULIP INFRASTRUCTURE SOFTWARE LTD should not do

overpromise as it will deteriorate its goodwill.

TULIP INFRASTRUCTURE SOFTWARE LTD must focus on itscompetitors strategies in order to gain a competitive edge.

TULIP INFRASTRUCTURE SOFTWARE LTD should try to go for

diversification to minimize risk factor & to explore new market as

well


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CONCLUSION The project which defines and elaborates the Marketing Principles adopted by TULIP

INFRASTRUCTURE SOFTWARE was enlightening for us. It enabled us to

practically apply all the lessons learned which led to the clear understanding of

concepts and ideas in depth.

It also encouraged us to use and apply our analytical, logical and innovative skills.

The report summarizes the basic marketing tools like 4 Ps strategies and

environmental scan among other mappings and competitors study for a brand like

TULIP INFRASTRUCTURE SOFTWARE.

The reason for phenomenal success of TULIP INFRASTRUCTURE SOFTWARE

can be very well be justified though the techniques stated in the project.

We also identified importance of using the right type of strategy for the product as

it is the backbone of the brand.

In the project we have considered only the apparel and high end products of the brand

and have not taken the mass market sub brands of TULIP INFRASTRUCTURE

SOFTWARE into account.

Besides this, technical books/booklets on clothings and textiles maintenance are

regularly must be available for the benefit of the customers. In addition to this, TULIP

INFRASTRUCTURE SOFTWARE also publish free booklet, which profiles the

Latest information on concrete research, design, and maintenance.

Thus to conclude it can be said that acc cement has its branches spread all over India

TULIP INFRASTRUCTURE SOFTWARE Limited company product are the

profitable not only in India but also in the Whole world.


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BIBLIOGRAPHY

WEBSITE

www.tulipinfrastructure.com

www.google.com

www.wikipedia.com

MAGAZINES / NEWSPAPERS

Business Today

The Financial Express

The Times of India

India today

Hindustan Times
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