Tuli Hotel’sA Viral Marketing Campaign

It is making an awareness of a brand through already existing social networks. Product Sales

Its about seeking attention to your product or product name. It’s a type of stimulation.

Such as using Facebook, Twitter, MySpace, etc.

It spreads like a “virus.”

What is Viral Marketing?

SOSTAC PROCESS

Questions that need to be asked?

Where we are now? What do we want to be? The Goal Break down of the Goal The ‘do’ part Track of Process

Tuli Hotels

Strengths: 7 Hotels existing International Site Facebook Site Existent Located primarily in the ‘heart

of India.’ Weakness:

Facebook exists but only ‘26 Likes’

Twitter/Myspace/ Lindedin- no account found

International site does not have social media icons.

SOSTAC: How viral are Tuli?

Opportunities: There is a lot of

space and there are a lot of people on the web

Its free advertisement

Threats: A lot of competition The main Tuli website

is not up to date

Objective for Tuli Hotel’s:To make Tuli Hotel’s Viral all around the

internet, that people are aware of who they are and what they have to offer, by one simple click.

SOSTAC Tuli

Strategy: Get to know what sites are the most important

on the web to stay in touch Create an Experiential Marketing Campaign Create offers and contests on different sites

Use word- of- mouse to connect to the people

SOSTAC Tuli

Use previous viral marketing examples to learn

Get to know social media sites in India Make the name “Tuli Hotel’s” known around

the web Create offer’s Use SEO’s and meta tags Newsletter, email campaigns, and internet

sites, ‘the more the merrier’

Tactics

Viral Marketing Examples

Hotmail: get your free email!

Dove: real models? BMW Film FiFa World Cup

Offer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those

wanting to visit India and those looking for a place to travel to.

Create accounts on common social media websites, connect all sites together

Make videos of the hotel post on Youtube

Word of Mouse: Action

Social Media Sites

:

All Around the World: Popular in India:

Pinterest Crazeal

You Tube Makemytrip

Facebook, Twitter, Linkedin

Travelocity, Expedia

Control: Customer Feedback Site visit increase Revenue increase or decrease

How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all

internet related marketing Follow through on all give away’s for contests/make sure it’s

an experience for the guest

SOSTAC Tuli

Good Luck Tuli Hotel’s on becoming Viral!

By Katharina Westphal