Tuesday, 8 th June 2004 Introduction Margaret Hanley Business Analyst/Senior Information Architect...
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![Page 1: Tuesday, 8 th June 2004 Introduction Margaret Hanley Business Analyst/Senior Information Architect BBC Worked on three continents – Australia, USA and.](https://reader035.fdocuments.us/reader035/viewer/2022062715/56649d8c5503460f94a734ca/html5/thumbnails/1.jpg)
Introduction
• Margaret Hanley• Business Analyst/Senior Information Architect
BBC• Worked on three continents – Australia, USA
and UK• Been both a consultant and internal staff to
companies like Sensis (Yellow Pages in Australia), Argus Associates (US), Ingenta (UK and BBC (UK)
![Page 2: Tuesday, 8 th June 2004 Introduction Margaret Hanley Business Analyst/Senior Information Architect BBC Worked on three continents – Australia, USA and.](https://reader035.fdocuments.us/reader035/viewer/2022062715/56649d8c5503460f94a734ca/html5/thumbnails/2.jpg)
IA Tools and Deliverables
• Some IA tools
• Deliverables to go with them
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IA tools
• It depends…– Based on what you want to do, achieve and
the amount of time you have
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One example
• The BBC health site
• Needed to be re-organised but there was no budget for external consultants or user testing
• Only had 2 weeks
• What to do?
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One example• 2 week timeframe• Business Context – Interview the editor and
the team working on the project to identify goals, users and any changes that will happen within the next 6 months
• Users – Identify existing personas, do card sort with BBC staff who meet the persona profile
• Content – do content analysis of the site• Deliverable - New top-down structure with
labeling that was acceptable to team
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Second example
• 3 months
• Come up with a new way to think about Internet Directory structure
• What to do?
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Second example
• Business context– Interview opinion leaders– Interview stakeholders– Read business plan
• Users– Test with internal users of the system– Search log analysis
• Content– Analyse the directory structure– Do competitive analysis
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Second example
• Deliverables– Report– Results of all parts of the methodology– Project Plan for the next phase of
development
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Difference between the two
Health web site• One person (though
experienced)• Two weeks• Known problems with
known solution
Directory• Four IAs
• 3 months• Unknown solution
required lots of thinking
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Types of methods - UsersCard sorting (open and closed)Deliverable – Top-down structure with site mapBench marking and task based testingDeliverable – Understand problems with the siteCommon tasks and problems identifiedUser interviewsDeliverable – Users mental models, understanding their
environmentPersona development, scenarios and tasksDeliverable – modeling typical user so that the user can
be referred to within the design process; wireframes, task flows
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Types of methods - usersSearch log analysisDeliverable – most common words, types of
facets entered by actual users; what is cannot be found easily on the site
Server log analysisDeliverable – understand how the user currently
moves through the sitePrototypingDeliverable – A tested design before the actual
development
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Types of methods - contentContent inventoryDeliverable – list of content in the site, to know what is
thereContent analysis and audit – looking through existing
contentDeliverable – way to understand the connections and
patterns between contentComparative analysisDeliverable – identifying best features and elements of
existing sites Content modellingDeliverable – content objects or templates for pages
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Types of methods - contextOpinion leader interviews
Deliverable – business objectives and measures for the site
Stakeholder interviews
Deliverable – what is or is not working now; what has been tried already
Workshops, advisory committees
Deliverable – commitment to the same vision for the information architecture solution
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Deliverable – task flow
Buy
Register
Install
Use Update EnhanceUpgrade to
new product
Up-Sell(thesaurus)
Cross-Sell(thesaurus)
Support(how-to)
Support(help, tips)
Train(online course)
Notify(patch, driver)
Suggest(add-on)
Suggest(new product)
Web site actions
Customer actions
= enabled by personalization
Process Flow for Customer Interaction
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Deliverables - affinity diagramme
80%
Loadbalancing
web servers
How to setDHTML event
properties
Developingweb-enabledapplications
Assessingsecurity &
firewall needs
EnterpriseEdition:
Deployment
DeployingXML
applications
36%48%
48%
44%
Web ProductsServers
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Deliverables - wireframes
Corporate CAD/ CAM PoliciesHomeUpdate CenterHelpDocumentationStandards and Policies Standards CAD/ CAMPolicies Supplier Policies Other PoliciesTrainingContactsRelated Sites
Text text text text text text text text text text text text text texttext text text text text text text text text text text text text texttext text text text text text text text text text.
Also at [site]:Related link. Brief description.Related link. Brief description.
At [parent site]:Related link. Brief description.Related link. Brief description.
At [company]:Related link. Brief description.Related link. Brief description.
On the Internet:Related link. Brief description.Related link. Brief description.
Also at [site]:Standards UpdatesData TransferProcedures
[logo] Home | Site Map | Site Index | Search | First-Time Visitors
Contact info< Footer >
CurrentLocation
ContextualNavigation
GlobalNavigation
ExpandedContextualNavigation
LocalNavigation
GlobalNavigation
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Deliverables – rules of thumb
• You create deliverables for someone– Yourself– To communicate with the client, design team
or development team
• Create deliverables with them in mind; don’t overdo them
• If possible negotiate at the beginning of the process – what is exactly required for it to be implemented, discussed or designed