Tuesday 21 May 2013, Cambridge

IfM Briefing Day

M A N A G E M E N TTECHNOLOGYPOLICY

09.15 Registration09.45 IfM overview and developments Mike Gregory10.15 Plenary session Science, technology and innovation policy Eoin O’Sullivan, Lecture room 1 Bit by bit - Capturing value from the digital fabrication 'revolution' Tim Minshall, Lecture room 1 Road2SoS: Roadmapping systems-of-systems

Simon Ford, Lecture room 111.15 Refreshments11.45 Session 1 Four parallel sessions, please select one: Collaborative opportunities in technology and innovation management David Probert, Clemens Chaskel, Clare Farrukh, Simon Ford, Clive Kerr, Rick Mitchell, Rob Phaal, Man Hang Yip, Lecture room 1 Making the right things in the right places Paul Christodoulou and Don Fleet, Lecture room 2 Industrial sustainability Steve Evans, Seminar room 3 Energy beam processing and the drive for ultra precision manufacturing Bill O’Neill, Seminar room 212.45 Lunch – including student projects poster session Joined by the industrial members of the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability

Programme

13.45 Session 2Four parallel sessions, please select one:

End-to-end supply Jag Srai and Dennis Lewis, Lecture room 1 Business strategy and performance measurement Ken Platts and Dominic Oughton, Lecture room 2 Designing disruption James Moultrie, Seminar room 3 Innovation in industrial inkjet technology Ian Hutchings and Graham Martin, Seminar room 214.45 Refreshments15.00 Session 3

Four parallel sessions, please select one: Roadmapping for strategy and innovation Rob Phaal and Dominic Oughton, Lecture room 1 Capabilities for winning business in services Taija Turunen, Lecture room 2 Professional development education for industry – innovation and impact Judith Shawcross, Seminar room 3 Industrial information and automation Duncan McFarlane, Mark Harrison, Ajith Parlikad and Alan Thorn, Seminar room 216.00 Meet the IfM Team Joined by the industrial members of the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability17.00 Close

Mike Gregory will review recent developments at the IfM highlighting the work of our newer Centres in Service, Industrial Sustainability, Ultra-Precision Manufacturing and Policy. He will also introduce developments at national level including governance, industrial strategies and the new Catapult Centres. The future of manufacturing is an increasingly important theme for the IfM and Mike will review how emerging trends are being reflected in the IfM’s work in education, research and practical engagement with industry.

IfM overview and developments - 09.45, Lecture room 1Mike Gregory

Science, technology and innovation policy - 10.15, Lecture room 1Eoin O'Sullivan

Dr Eoin O'Sullivan will introduce the Centre for Science, Technology & Innovation Policy which carries out applied research into programmes, processes and practices for translating publicly-funded R&D (in particular science and engineering research) into new technologies, industries and economic wealth.

CSTI is an applied policy research unit exploring what makes national innovation systems effective at translating new science and engineering ideas into novel technologies and emerging industries. Research projects are designed to support the evidence needs of Science, Technology & Innovation (STI) policymakers, in particular those officials in public research agencies who are responsible for programme design, portfolio management and strategy development. The CSTI research agenda is shaped in collaboration with policy and research agency partners.

The future of systems-of-systems (SoS) is currently being explored in Road2SoS, an EU FP7 project. The objective of this project is the development of SoS roadmaps in 4 domains: (1) integrated multi-site manufacturing, (2) multi-modal traffic control, (3) smart grid and distributed energy generation, and (4) emergency and crisis management. This talk will introduce the project and provide highlights from the study of the integrated multi-site manufacturing domain.

Road2SoS: Roadmapping systems-of-systems- 10.40, Lecture room 1Simon Ford

Bit by bit - Capturing value from the digital fabrication revolution 10.45, Lecture room 1Tim Minshall

Dr Tim Minshall will introduce a new research project recently awarded funding by ESRC and EPSRC to examine the reality and the potential of digital fabrication for the UK economy.

Project summary

Digital fabrication (which includes processes termed ‘additive manufacturing’ and ’3D printing’) is argued by some to be underpinning a manufacturing revolution. Covering a broad range of technologies, digital fabrication offers the prospects of on-demand mass personalisation, with more localised, flexible and sustainable production. These technologies have the potential to disrupt the organisation of manufacturing and the ways in which companies – both incumbents and new entrants – create and capture value. However, digital fabrication has attracted significant attention in the last year to the extent that there is danger of it becoming over-hyped. It is therefore very timely that research be undertaken that considers the interconnected technological, commercial and policy issues that characterise the emergence of digital fabrication. This will provide the academic, industrial and policymaker communities with responses to the most pressing questions, and a structure for on-going debate and knowledge sharing.

The research project will examine digital fabrication in terms of:

• Emergence: How did digital fabrication emerge? What are the trends, patterns, barriers and enablers in the emergence and diffusion of digital fabrication to date?

• Business model disruptions: How is value now being captured from digital fabrication technology? How has value capture changed? What traditional/disruptive business models have they enabled?

• Scenarios: What future scenarios may result from the diffusion of digital fabrication technologies? What will be the possible associated business models, their barriers and enablers?

Further information is available at www.ifm.eng.cam.ac.uk/digital-fabrication

Collaborative opportunities in technology and innovation management - 11.45, Lecture room 1David Probert, Clemens Chaskel, Clare Farrukh, Simon Ford, Clive Kerr, Rick Mitchell, Rob Phaal and Man Hang Yip

Technologies lie at the heart of any manufacturing company – whether used in the manufacturing process or forming an integral part of the products themselves. Successfully assimilating existing technologies into the business and anticipating the impact of emerging new technologies are critically important tasks for companies under pressure to bring new products to market as quickly as possible. Close collaboration with industrial partners is a characteristic of the Centre for Technology Management (CTM) research, and this session reviews some current opportunities to get involved. These include:

The Strategic Technology and Innovation Management consortium, featuring the following projects:

• Light weighting innovation strategy: roadmap-portfolio process toolkit – customising strategy tools for smaller, resource-constrained companies.

• Organising the front-end of innovation – identifying context-specific processes and tools for supporting the earliest stages of innovation.

• Customisable multi-factor scoring system for project selection – pilot testing a new workshop-based approach to selecting the right project.

Visual communication of strategy – it is an area of growing collaborative activity for CTM, in research, teaching and practical application. The session will give insights into recent work and how it is being implemented.

Multiple stakeholder engagement in early stage new product-service system development – this project addresses identified gaps in PSS development processes and stakeholder theories. A technique that systematically analyses and depicts relationships among the elements of a PSS and its operating environment has been developed. This facilitates a common understanding of the new development and provides a common basis for comparing the complexity of different development ideas.

Towards an integrated technology strategy - investigates the management processes and tools that support an integration of technological and managerial aspects in strategic planning. It covers the processes used to facilitate communication between technological, product and corporate levels within the firm and focuses on the development of best practices for a more effective strategy formulation.

Making the right things in the right places - 11.45, Lecture room 2Paul Christodoulou and Don Fleet

Dr Jag Srai will begin the session introducing the Centre for International Manufacturing (CIM). CIM focuses on applied research in close collaboration with industrial partners. The centre has developed a strong academic-industrial community and provides expertise and a range of industrial services in the areas of international manufacturing and supply networks. A key focus of the centre is the design of international operations from a capability and configuration perspective.

Paul Christodoulou and Don Fleet will then showcase manufacturing footprint strategy tools and techniques. Lean thinking is no longer enough to achieve global competitiveness. A new business process is emerging focused on developing the right configuration of manufacturing plants around the globe – where to locate them, what their roles should be and how they should interact with each other. Manufacturing footprint strategy is an exciting new spanner in the company toolbox that has the potential to have greater impact than lean. However, it raises new challenges that are not easily resolved by economics or engineering logic alone. Managers must develop fresh analytical approaches for this largely uncharted territory. This part of the session will present the techniques used to develop an international footprint strategy, followed by recent case studies.

Industrial sustainability - 11.45, Seminar room 3Steve Evans

Professor Steve Evans will introduce the Centre for Industrial Sustainability here at the IfM, followed by an overview of the work at the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability.

Centre for Industrial Sustainability

To develop more sustainable societies we, as industry, need to better understand how to respond to environmental, social and economic challenges and transform industrial behaviour. At the Centre for Industrial Sustainability, we aim to develop knowledge and tools that help accelerate the transition towards a sustainable industrial system. We help manufacturers take sensible action now, whilst understanding the long-term opportunities for capturing value.

EPSRC Centre for Innovative Manufacturing in Industrial Sustainability

Professor Steve Evans will also introduce the EPSRC Centre for Innovative Manufacturing in Industrial Sustainability, which works closely with leading companies of all sizes and sectors that are actively preparing for this challenge. The EPSRC Centre brings together leaders in the field to create a national centre of excellence for the UK. It focuses primarily on two fronts: rapidly reducing the resource and energy intensity in the production of existing goods and simultaneously investigating options for a radical redesign of the industrial system.

The long-term goal is the creation of a strong and resilient manufacturing sector able to compete in a global, low-carbon, resource efficient economy. The EPSRC Centre works towards an industrial system that creates high-quality jobs and a balanced economy, whilst addressing social and environmental needs.

Energy bean processing and the drive for ultra precision manufacturing 11.45, Seminar room 2Bill O'Neill

In this session, Professor Bill O'Neill will describe current and future research activity at the Centre for Industrial Photonics (CIP). Dramatic advances in photonics technology mean that today's industrial laser systems offer unparalleled capabilities in precision manufacturing and advanced materials processing. The potential for improving laser-based manufacturing technologies is further increased with the advent of new laser source technologies and process control methodologies that aim to deliver right-first-time manufacturing. CIP is at the forefront in developing leading-edge laser based manufacturing process technologies including:

• High-efficiency laser sources

• Micro and Nanosystem laser fabrication methods

• Additive fabrication through supersonic laser deposition of metals

• On-line and in-process optical diagnostics and control

• Ultra-short pulse laser interactions

• Hybrid ion, plasma, and laser machining for ultra-precision applications

CIP addresses future manufacturing needs through strong collaborative partnerships with government, academia and industry. The Centre is part of a global network of photonics-based research and education organisations that seek to deliver excellence in research, education, technology transfer and photonics-based manufacturing developments.

Energy bean processing and the drive for ultra precision manufacturing 11.45, Seminar room 2Bill O'Neill

End-to-end supply - 13.45, Lecture room 1Jag Srai and Dennis Lewis

Integrating end-to-end (E2E) supply chain has become a desired goal for many product manufacturers, albeit a more challenging agenda due to changes in industry structures in response to external drivers. Getting products to end customers now involves co-ordinating a multi-tier network of upstream and downstream partners - distributed globally - across which innovation needs to be ever quicker and more relevant, all in the face of increasing disruption risk. This requires a new strategic approach that seeks to optimise the network configuration as well as developing advanced capabilities to deliver excellent customer service. Dr Jag Srai and his team will introduce recent research and practice into the end-to-end supply chain drawing upon research into the global value chain, supply networks and the industrial landscape.

Business strategy and performance measurement - 13.45, Lecture room 2Ken Platts and Dominic Oughton

In this session, you will hear about some of the IfM’s business strategy and performance research. As technologies evolve ever more rapidly, product lifecycles become shorter and customer expectations increase, manufacturing and corporate strategies must also evolve to remain competitive and to take advantage of opportunities as they arise. Having a clear and tailored strategic vision and an effective performance measurement system is essential to build unique capabilities and achieve a lasting competitive advantage. The session will outline our approach to strategy and discuss the range of tools available. One tool addressing the Make-or-Buy question will be presented in more detail to illustrate our approach.

The Make-or-Buy question is a fundamental dilemma faced by many companies. Should they keep technologies and processes in-house or purchase them from an outside supplier? Companies have finite resources that may limit the number of activities they can carry out in-house. In addition, global competition has forced manufacturing businesses to re-evaluate their existing activities in order to focus on what is most strategically important. These factors have led to an increasing awareness of the importance of the make-or-buy issue. The ability to make such decisions in a structured and rational manner is a key factor in sustaining a company’s competitive advantage. This part of the session will describe the make-or-buy tool, and illustrate its use in a recent case study.

Designing disruption- 15.45, Seminar room 3James Moultrie

Dr James Moultrie will discuss Design Management Group activities which are focused on understanding and improving the ways in which design and new product development are managed.

The Design Management Group is interested in how design can be effectively managed to create sustainable, desirable, usable and producible new products and services. Central to this aim is the role of design as an integrator between technology and users. We are also active in understanding, valuing and promoting the importance of design at firm and national levels.

Key research interests include:

• Valuing the benefits of design

• Integrating design and technology

• How to design sustainable products and services

• New ways of managing product development

• Using design as a strategic resource

Innovation in industrial inkjet technology - 13.45, Seminar room 2Ian Hutchings and Graham Martin

The Inkjet Research Centre (IRC) was established within the IfM in 2005. Its research underpins the rapidly-developing technology of inkjet printing. It currently leads a major EPSRC programme involving collaboration with other Cambridge departments as well as the Universities of Durham and Leeds. In this and other current projects, the Centre is involved in active collaboration with twelve companies and eight other research centres. Research topics in the IRC range from fundamental studies of the behaviour of liquid jets and drops to applications of inkjet printing in a manufacturing context.

In this session IRC will show some examples of recent work, including:

• answers to basic questions about the stability of liquid jets

• effects of polymers on inkjet behaviour

• high-speed holography for ultra-precise measurements

• a new method for generating liquid drops

• drop impact and coalescence on surfaces

• impact of drops onto powder beds, relevant to 3D printing

• application of inkjet printing to medical diagnostic device manufacture

• printable liquid crystal lasers

IRC uses its expertise in inkjet technology, fluid mechanics, complex rheology, high-speed visualisation, analysis and computation to study jet and drop creation, drop flight and drop/surface interactions. The Centre is also very interested in the application of ink-jet processes to manufacturing, including the printing of functional and biological materials. The IRC team is always keen to discuss opportunities for research and collaboration with new partners.

After the session there will be a brief opportunity to visit the laboratories in small groups with IRC researchers.

Innovation in industrial inkjet technology - 13.45, Seminar room 2Ian Hutchings and Graham Martin

Roadmapping for strategy and innovation - 15.00, Lecture room 1Rob Phaal and Dominic Oughton

This session will focus on roadmapping, a widely used technique for supporting innovation, strategy and transformation programmes. It uses a structured visual approach as a basis for aligning and communicating strategy. Significant features of roadmapping are its breadth and versatility: roadmaps can encompass a very broad scope of issues and long time-frames whilst also focusing on critical details.

Each roadmap comprises a chart on which information is captured about the different functions and perspectives of an organisation against an agreed timeline. For example, in a company these might be markets, products, technologies and resources. The roadmap provides a structure to explore and prioritise issues and develop strategies and implementation plans. By involving all the key stakeholders, it helps build consensus across the organisation.

The visual format cuts through complexity, highlighting links, gaps, opportunities and potential problems, providing a framework to answer the questions: 'Where are we now?', 'Where do we want to go?' and 'How can we get there?' Applications range from business strategy development and product planning to research prioritisation and policy formulation. Roadmapping integrates easily with other management techniques such as portfolio methods, scenario planning and product development stage-gate processes.

Cambridge roadmapping approach

The Institute for Manufacturing is actively involved in both research and practice, with more than 250 roadmapping applications in a diverse range of sectors and contexts since 1998. Specialised workshop techniques have been developed to support roadmapping at both firm and sector levels. A collaborative approach ensures that roadmapping can be adapted to suit the particular context, supporting rapid initiation and transfer of the technique.

Practitioners have worked with governments, multi-national companies and public sector organisations, including: ABB, Airbus, AkzoNobel, Astra Zenica, Astrium, BAE Systems, BASF, BOC-Linde, BP, BT, Caterpillar, Crown Packaging, Cryovac, Domino Printing Sciences, DSTL, ESAB, Eurotherm, GE Healthcare, General Mills, GKN, Grundfos, GSK, Henkel, Huntsman, Ineos, Malvern Instruments, Mars, Microsoft, Proton, Rexam, Rolls-Royce, Royal Mail, Schlumberger, Siemens, Sulzer, as well as the UK Department of Transport, Knowledge Transfer Networks, Ministry of Defence and Technology Strategy Board.

This session will provide a brief introduction to the roadmapping approach, followed by a series of case studies that illustrate the power, flexibility and efficiency of the approach, together with a summary of current research in this area. There will be time to ask questions and discuss the advantages and challenges of roadmapping, and to explore opportunities to engage with IfM in terms of both research and practice.

Capabilities for winning business in services - 15.00, Lecture room 2Taija Turunen

Dr Taija Turunen will introduce the business model research results of Cambridge Service Alliance, a unique academia-corporate partnership between Caterpillar, BAE Systems, IBM, Pearson and the University of Cambridge to research new ways to provide, implement and employ complex service systems.

Drawing on case studies, the research reveals how complex service providers are changing their business models in the pursuit of increased growth and profitability. Based on work with a wide range of public and private sector organizations, the Alliance has built a model emphasizing the potential for growth and profitability through ecosystem-oriented innovation. This model is now transferred into an audit tool that evaluates organizations ability to innovate their business model, but it also estimates the risks involved in promising more and better service solutions to the customers. The tool can be used to evaluate the organisational competencies needed in order to successfully innovate business models.

Capabilities for winning business in services - 15.00, Lecture room 2Taija Turunen

Professional development education for industry - innovation and impact 15.00, Seminar room 3Judith Shawcross

In common with much of the IfM, education related to the Manufacturing Industry is something we practice and also research. IfM uses an action learning approach which we apply throughout our education programmes from undergraduates to senior executives.

Executive Education is one of the ways we transfer knowledge from IfM research to business. We prefer not to give traditional ‘chalk and talk’ lectures, using instead a range of active educational methods. We involve participants, usually in groups, in applying the ideas and frameworks in practice so that they are more able to transfer their learning into the workplace.

Impact can be further increased by integrating education with individual company needs. Our bespoke programmes offer the opportunity to provide effective just in time learning in support of specific challenges or to develop cohorts of high-potential professionals to prepare them for senior roles in the Manufacturing Industry. These programmes use in-company projects that improve delegate learning and deliver immediate and tangible benefits to the business.

In an interactive session, Judith Shawcross will introduce you to some of our innovative learning practices and programmes and discuss key thinking on how businesses can increase the impact of learning and development.

Industrial innovation and automation - 15.00, Seminar room 2Duncan McFarlane, Mark Harrison, Ajith Parlikad and Alan Thorn

Professor Duncan McFarlane will introduce the Distributed Information and Automation Laboratory (DIAL), which is concerned with helping companies take advantage of this exciting new era by:

• exploiting the key enabling technology of RFID

• integrating automatic identification (Auto-ID) into existing business systems

• developing distributed automated solutions for manufacturing and logistics

• applying smart technologies to service and support

• futureproofing by assessing industrial responsiveness

• quantifying the value of improved information for better decision making

• reconfiguring supply networks and industrial systems

• improving whole-life management of industrial assets

Automated identification systems

Dr Mark Harrison will discuss DIAL research into using identification technologies to tag components and products so they can be tracked throughout the supply chain anywhere in the world, providing accurate, real-time information to support manufacturing, distribution, stock control and service operations.

Engineering asset management

Dr Ajith Parlikad will illustrate how DIAL are developing tools and methodologies to improve through-life management of engineering and infrastructure assets. Topics will include: modelling and optimisation of maintenance and inspection plans; condition-monitoring using emerging Auto-ID and data capture technologies; intelligent fault-diagnosis, performance measurement and predictive analytics.

At the end of this session there will be an opportunity to tour the automation laboratory hosted by Alan Thorn.

About the Institute for ManufacturingThe IfM is part of the world renowned University of Cambridge Department of Engineering. It provides a unique environment for the creation and sharing of new ideas and approaches to modern industrial practice.

The IfM brings together expertise in management, technology and policy to address the full spectrum of industrial issues. Research is undertaken in close collaboration with companies, ensuring its relevance to industrial needs.

A university-owned company, IfM Education and Consultancy Services (IfM ECS), applies research-based tools and techniques via a programme of education and consultancy services, providing a rapid dissemination route for new ideas and helping to inform and fund future research. Experienced practitioners work with:

• Manufacturers globally to create and capture value more effectively• Governments to establish plans and policies that are beneficial to the development of a

thriving industrial sector• Universities to establish programmes that support the growth of manufacturing through

the development of people, research and industry engagement

ContactInstitute for Manufacturing Alan Reece Building 17 Charles Babbage Road Cambridge CB3 0FS, UK

T: +44 (0)1223 766141 F: +44 (0)1223 464217 E: ifm-events@eng.cam.ac.uk W: www.ifm.eng.cam.ac.uk