Tucson Marketing Plan
description
Transcript of Tucson Marketing Plan
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For the
Fry Residence
10831 E. Upland Dr
Tucson, AZ 85748
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Debby Bonisolli• Owner/ Broker• Certified in Commercial
Real Estate• Investment Property• 1031 Exchanges• Commercial Leasing• High End Investor
Renovations• Condominium Conversions• Common Sense & Problem
Solving Skills• Member of National
Association of Realtors• Member Tucson/Arizona
Assoc. of Realtors
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Roger Bonisolli• 30 Years Vice
President/Technology Officer with Fortune 500 Company.
• 30 Years Design, Engineering & Construction.
• Business in Home Interiors / Design / Renovation / Antique Home Restoration.
• Master Craftsman in Custom Interior Design / Build.
• His Skills in Marketing, Organization, Discerning Eye for Detail .
• Discriminating Taste have helped Buyers and Sellers obtain their goals.
• Member of National Association of Realtors.
• Member Tucson/Arizona Assoc. of Realtors.
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Marketing Process
Internet Exposure
Websites• www.simplytucson.com• www.realtor.com• www.azstarnet.com• www.tucson.com• Yahoo.com
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• Reach the widest audience of potential buyers
• Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date
• Monitor traffic that results from our online marketing plan
• Study the results and adjust accordingly and get your a home SOLDSOLD
ONLINE MARKETING PLAN OBJECTIVES
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A survey of home buyers who
recently moved asked:
“Do you think the internet is
becoming more important than print
advertising to market a home?”
YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
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buyers are now here
2002: Internetsurpassed print ads
2004: More buyers found their home on internet than from signs
2008
NAR 2008 PROFILE OF HOME BUYERS & SELLERS
FACTS ON WHAT IS WORKING AND WHAT IS NOT
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
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TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)
Your home will be on REALTOR.com® - where more consumers spend
more time
Source: comScore Media Metrix January-October 2008
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Because REALTOR.com® has millions of listings…
I will make yours stand out
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• Your home will be more visible to buyers
• I receive customer leads directly so I can personally respond to buyers
• There are additional enhancements I can add to your listing to show off the best features
SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM
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What SHOWCASE LISTINGENHANCEMENTS do to help sell your property.
• More exposure for your property
• Up to 25 jumbo photos
• Listing video tours
• Promote open houses
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FEATURED HOMES™ MARKETING SYSTEMSM
FEATURED HOMES™
Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*
*Source: comScore Media Metrix January-October 2008
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• I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date
• My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me
FEATURED AGENT™ MARKETING SYSTEMSM
CAPTURING BUYERS ON REALTOR.COM®
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MY COMMITMENT TO YOU
• I am accountable
• I will follow-up with traffic reports
• You will see the results
• We will work together to meet
your goal to sell your home at the best price and terms
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Team Bonisolli Selling Your Home
• Real Estate Consultants acting on your behalf
• Accurate Home Pricing• Professional Staging
Appointment• Extensive Customized
Marketing Plan• Proven experience with
Contract Negotiations• Excellent Reputation with
fellow professionals• We Put Your Needs First