TuanShipLand.com

ANALYSIS OF PLM SOLUTION DEMANDS

IN VIETNAM’S SHIPBUILDING INDUSTRY

Nguyen Anh Tuan

Naval Architect

(Image source: http://seekingalpha.com/article/278869-southeast-asia-crouching-tiger-or-hidden-dragon)

HO CHI MINH CITY, VIETNAM

19 OCTOBER 2011

NGUYEN ANH TUAN, Passionate about yacht – tuanshipland.com October 19, 2011

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Contents Acknowledgement ..................................................................................................................................... 2

Brief Introduction about Nguyen Anh Tuan............................................................................................... 2

Abstract ...................................................................................................................................................... 2

Keywords .................................................................................................................................................... 2

I. Introduction ....................................................................................................................................... 3

II. Analysis of Current Shipbuilding Situation in Vietnam ...................................................................... 5

2.1. Analysis of Yacht Market in Vietnam ......................................................................................... 6

2.2. Brief descriptions of some essential companies relating shipbuilding and ship design sector

in South of Vietnam ............................................................................................................................... 9

2.2.1. Corsair Marine International (corsairmarine.com or corsaircatamarans.com) ................. 9

2.2.2. Vuot Song shipyard (vuotsong.net or Vietnam-cruises.net) .............................................. 9

2.2.3. Sai Gon Shipyard (saigonshipyard.com) ........................................................................... 10

2.2.4. STX Vietnam Offshore Ltd. (stxovs.com) .......................................................................... 11

2.2.5. Strategic Marine (V) Co. Ltd. (strategicmarine.com) ....................................................... 11

2.2.6. South East Asia Shipyard (SEAS) (seas.vn) ....................................................................... 12

2.2.7. Joint Venture Vietsovpetro (Vietsovpetro.com.vn) ......................................................... 12

2.2.8. Petroleum Technical Services Corp. (PTSC) (ptsc.com.vn)............................................... 12

2.2.9. Shinsei Vietnam Engineering Co. Ltd (shinseivn.com) ..................................................... 13

III. SWOT analysis .............................................................................................................................. 13

IV. Potential of PLM solution application in Vietnam ....................................................................... 14

V. Conclusion ........................................................................................................................................ 16

References ............................................................................................................................................... 17

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Acknowledgement I would like to express my appreciation to my wife’s support and encouragement. She works

hard as my assistant in this project.

The analysis is composed to promote the Product Lifecycle Management (PLM) solution

applications especially in strategy of building up ship design capacity of Vietnam. Its information is just

used as a reference, not warranty or guarantee in here.

Brief Introduction about Nguyen Anh Tuan Nguyen Anh Tuan has graduated from HCMC University of Technology - HCMUT (under

Vietnam National University in HCMC) in Naval Architecture and Marine Engineering. He currently

works as a naval architect with his strong passion for yacht in Vietnam and is a ship design researcher

in Institute for Computational Science and Technology (under Department of Science and Technology

in HCMC).

He has good background of CAD/CAM/CAE applications for shipbuilding and ship design in

Vietnam. In the 12th Conference of Science and Technology in HCMC University of Technology in 26

October 2011, he will publishes the paper “Development trends of CAD/CAM projects in Vietnam’s

shipbuilding industry” with Vo Trong Cang (HCMUT), Nguyen Duc An (HCMUT), and Vu Ngoc Bich

(HCMC University of Transportation) in proceeding of conference. Besides that he has also built

relationships with shipyards and design offices in South of Vietnam as Sai Gon Shipyard Ltd.

(Singapore), STX OVS shipyard (Norway), South East Asia Shipyard (France), Vuot Song Shipyard

(France), Oil and Gas Production Division (under Vietsovpetro, Russia-Vietnam Joint Venture), Shinsei

Vietnam (Japan), and Corsair Marine (Australia).

Abstract The analysis will show overall picture of Vietnam’s shipbuilding especially in yacht market. The

research will also evaluate current potential of Product Lifecycle Management (PLM) solution

application in shipbuilding development strategies through trustworthy reference sources. Besides

that the CAD/CAM/CAE systems of some foreign shipyards and design offices will be estimated to

intend the PLM solution application.

Keywords PLM solution, CAD/CAM/CAE solution, yacht, shipbuilding, Vietnam

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I. Introduction As Vietnam becomes a member of WTO, Vietnam’s government has built the general

economic development policies since 2007. In 2009 the Prime Minister particularly enforced the

Decision No. 1601/QĐ-TTg of the Government of approving the planning for Vietnam sea

transportation development until 2020 with a vision until 2030 (ECORYS, 2010). According to Central

Intelligence Agency, foreign investment budget estimates nearly US$ 8 billion in 2011. GDP

(purchasing power parity) of Vietnam obtained approximately US$ 276.6 billion and GDP (real growth

rate) is 6.8% in 2010 (CIA, 2011). Vietnam’s labor force ranks the 12th in the world and estimates over

47 million with median age 27 years (CIA, 2011). Furthermore Vietnam owns long coastline over 3,400

km excluding beautiful islands (CIA, 2011). Vietnam is also located at important routes of the

international sea enterprise. Additionally, the potential of tourism can be proved by wonderful

beaches, a lot of suitable islands for sailing or cruising, low costs, especially in traditional culture, good

climate, and friendly citizens. Besides that many luxury real estate projects, for instance Diamond

Island project, and Ocenami project, encourage building marinas for developing luxury yacht and

cruising boat building industry for charter or private owner. Especially in Cat Ba Island in Hai

PhongCity, VINACONEX Investment and Tourism Development Joint-Stock Company was consulted by

CB Richard Ellis Vietnam to plan Cat Ba Amatina Project in 2009 (VITC’s brochure, 2011). This project

will open a wide complex pleasant area including residential area, commercial zone, Recreation Park,

marina, many hotels and restaurants. The total investment budget is estimated approximately US$ 1

billion (VINACONEX, 2011). This information clearly indicates that Vietnam has good conditions for

shipbuilding industry and maritime economic development besides Vietnam government’s special

promotion. Particularly, great market potential has shined in yacht market, offshore market, and naval

market in recent years.

Perspective view of Cat Ba Amatina project (Screen shot from VITC’s brochure 2011)

Vietnam’s investment environment attracts many concerns from Norway, France, Denmark,

Dutch, Belgium, South Korea, Japan, Singapore, Australia, New Zealand and USA. There are many

examples, seven French firms surveyed market potential in Vietnam’s shipbuilding and maritime

sector in June 2011 (Government Web Portal, 2011). Norwegian Agency for Development Cooperation

(NORAD) also carried out research of shipbuilding and maritime industry of Vietnam market in June

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2010 (ECORYS, 2010). Not only STX Europe Corporation of Norway but also Strategic Marine of

Australia set up their shipyards in Dong Xuyen industrial zone in Vung Tau city. Moreover, in Ho Chi

Minh City Sai Gon Shipyard ltd. (SSY) is directly invested by EMAS Corporation of Singapore.

Left to right: Curtis, Tuan and Gilbert (President of Alabama Roll Production –USA is subcontractor for

building Jacking System of Jack-Up Series Project) in Sai Gon Shipyard in June 2009

South East Asia Shipyard owned by Piriou Group of France concentrates on building aluminum

fishing vessels located in Long An province. Since 2007, Corsair Marine yacht builder has moved their

shipyard from California in USA to Ho Chi Minh City in Vietnam (International Boat Industry News,

2009). In Vietnam’s domestic yacht market, since 2000 Vuot Song Shipyard was operated by French is

one of leading yards applied epoxy composite with cold mould technology. They have launched some

luxurious cruising boat for charter and tourism business as Indochine, L’Amant, and Toum Tiou II. In

2007, Shinsei Giken Group of Japan chose Vietnam to open an international design office naming

Shinsei Vietnam Co. Ltd. using AVEVA PDMS 3D plant design software (Shinsei Vietnam, 2011). Joint

Venture between Kitada Ship Design Co.Ltd and VINASHIN have established since 2003. In addition,

Rolls-Royce, Jotun Paints, DNV Vietnam and NORAD also supports some academy courses in marine

technologies, for instance, inspection course of painting and coating in shipbuilding process. In annual

years, Ho Chi Minh University of Technology (under Vietnam National University HCMC) cooperates

with University of Liege and Australian Maritime College in sponsoring scholarship of post-graduated

programs.

Inspection Course of Coating and Painting Processes in Shipbuilding in HCM City in December 2009

(sponsored by DNV Vietnam - Norway) (Photo is provided by Nguyen Cong Thuan – Business Support Manager, Jotun Paints (Vietnam) Co. Ltd.)

Especially in March 2011, Maritime Vietnam was organized successfully the 3rd International

Exhibition and Conference for Vietnam’s Bouyant Maritime Industry with 350 exhibitors of over 20

countries including Norway, Germany, Italy, the Netherlands, Spain, Portugal, Switzerland, UAE, USA,

UK, China, Singapore, Panama, Japan, and Korea (Maritime Vietnam, 2011). Many international

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registers, societies, shipbuilders and marine suppliers are spotlights in this expo such as ClassNK

register (Japan), Germanischer Lloyd register (Germany), Phu Thai CAT (dealer of Caterpillar marine

engine), Voith Turbo Pte.Ltd., European Diesel Services Ltd., Duramax Marine LLC, Norwegian

Maritime Exporters, Holland Marine House Vietnam, and International Maritime Organization (IMO)

(Maritime Vietnam, 2011). Society of Naval Architects and Marine Engineers Singapore (SNAMES) is

also welcomed to this exhibition.

To estimate the potential of PLM solution application of shipbuilders and ship design offices in

Vietnam, there will show the analysis of shipbuilding market, capability of shipyards and design offices

in next parts.

II. Analysis of Current Shipbuilding Situation in Vietnam Vietnamese government’s intention concentrates on maritime economic development for

encouraging pushing the growth of other industrial areas. As result, it is an essential concern of

government. Prime Minister Nguyen Tan Dung has strong management opinions. Besides the bank

and real estate sectors, he looks maritime economy as the key in the development strategy of

Vietnam. That main reason, Vietnam Shipbuilding Industry Group (VINASHIN) has to report directly to

Prime Minister’s government office (ECORYS, 2010). According to final report of NORAD (Norway) in

June 2010, Vietnam is one of emerging shipbuilding nations including India, the Philippines, and Brazil.

This report also indicates that Vietnam had ranked the fourth largest shipbuilder after South Korea,

China, and Japan before worldwide economic crisis appeared in Q4 of 2008. In Asia, Vietnam was

currently the fifth nation in term of orderbook after China, South Korea, Japan, and the Philippines

(EROYS, 2010). These impulses push NORAD to carry out the study of Vietnam’s shipbuilding industry.

However Vietnam faces with challenges in investment management, full-skilled manpower, low

productivity and major knowledge. These reasons keep Vietnam is the tenth rank in output (EROYS,

2010).

The world’s economic crisis affected not only the worldwide shipbuilding market but also

Vietnam’s shipbuilding in the end of 2008. Although VINASHIN Group is invested US$ 750 million from

government guaranteed international bonds, nearly US$500 million from domestic bonds and get

extra loans of US$ 600 million to set up new shipyards and strengthen the shipbuilding capacity, they

still face some problems including low page of new construction because of low productivity, weak

cash flow management, and wrong strategies due to bulk carrier market overestimate (ECORYS, 2010).

However, the government has restructured VINASHIN group since 2010 (Bloomberg, 2010). There are

some positive results from its restructuring plan, for instance, Ha Long shipyard company (Under

VINASHIN) handed over the 4,900 unit car carrier No.2 namely Violet Ace to Ray Shipping Group

based in Israel in March 2011 (Ray Shipping Group, 2011) (Viet Stock, 2011). One of member of

VINASHIN Group is Sai Gon Shipyard Industry Company Ltd (SSIC) that lightly shifts from building cargo

ship to building cruising vessel. In September 2011, SSIC also handed over the luxury cruising vessel

92m in length and accommodate 136 passengers with staff up to 60 people naming RV AMALOTUS to

Indochina Waterways Joint Stock Company (SSIC, 2011). Since 2008, SSIC has also implemented

successfully Unigraphic NX5 in their new ship building projects. In 26 August 2010, Damen Shipyards

Group (The Netherlands) cooperated with Song Cam Shipyard (one of essential shipyards under

VINASHIN) to build Damen-Vinashin shipyard with initial strategy in outfitting service segment

(Marinelog, 2010).

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RV AMALOTUS’s interior with high-class standard (Screen shoot from: http://www.ssic.com.vn/index.php/English/manufacturebusiness-operations/shipbuilding/214-mv-amalotus)

On opposite sites, foreign-invested shipyards still run smoothly their business in Vietnam,

because foreign shipyards give directly effective guidance from mother company. South East Asia

Shipyard, Sai Gon Shipyard, STX Vietnam and Strategic Marine Vietnam are one of successful symbols

in foreign direct investment. These shipyards just concentrate on substantial contracts in high value

offshore vessels building segment. In addition, Joint Ventures between VINASHIN and foreign partners

are effectively managed to overcome the challenges in period of worldwide economic crisis. As

HUYNDAI- VINASHIN shipyard, Alborg Boiler, SEIJIN – VINASHIN Marine Accommodation and Vinakita

(Japan’s ship design) still develop with investment encouragement of Vietnam’s government (ECORYS,

2010).

In the shipbuilding involved oil and gas industry, Petroleum Technical Services Corp. (PTSC)

under Vietnam Oil and Gas Group (Petrol Vietnam) is another successful story in Vietnamese state-

owned corporations. PTSC has also finished many contracts worth of over hundreds of millions dollars

as Chim Sao project worth of US$ 243 million in June 2010 despite the world’s economic crisis.

The above successful stories prove that vision of Vietnam’s government encourages the

foreign investment and potential sectors in shipbuilding industry and maritime economy with strong

government backing.

2.1. Analysis of Yacht Market in Vietnam

Cruising Catamaran anchors at Sai Gon Port (Photo by Nguyen Anh Tuan)

In the 2000s, Vietnam becomes one of expected destinations of supercar manufacturers as

Lamborghini, Rolls Royce, Benley, and Aston Martin. Roys Royce Phantom opens the trend of owning

luxury car in Sai Gon (VNExpress, February 2011). Then Maybech 62s Zeppelin, Lamborghini

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Murcielago LP670-4SV, and SLS AMG Mercedes have all appeared in Vietnam’s roads (VNExpress). Ian

Timberlake, APF’s press reporter, realized that Vietnam’s luxury car market is evaluated very potential

and grew quickly despite economic crisis and currency inflation (BBC Vietnamese, July 2011) (Tuoitre

News, July 2011). Nowadays, luxury yacht is also owned by Vietnamese millionaires besides huge

villas, and private resorts. Not only famous Sunseeker brand but also Princess yacht brand has

appeared in Vietnam. Sai Gon Marina Co. Ltd becomes an exclusive agency of Sunseeker in Vietnam.

One more signal, 4yachting is one of famous web portal of yacht activities with many representative

offices over the world. It also implements Vietnamese portal with its office in Ho Chi Minh City. These

reason make Mr. Mike Derrett, is a specialist in luxurious leisure boats in Asia, appreciated Vietnam as

another spotlight of yacht market in region like Phuket of Thailand (SEAYachting, June 2010).

Vietnamese portal of 4yachting (Screen shoot from http://www.4yachting.com/)

According to Mr. Le Hoang Chau, Chairman of Ho Chi Minh City Real Estate Associate (HoREA),

the blooming real estate projects involved luxury yacht marinas is a new trend in the modern urban

inside Vietnam (VNExpress, June 2010). The evidence is many real estate projects build marinas for

luxury yachts, and cruising boat along Sai Gon river. The Diamond Island is one of big real estate

projects invested US$ 300 million by Binh Thien An Corporation in Ho Chi Minh city (VNExpress, June

2010). Its expectation will become the Manhattan of Vietnam. Binh Thien An Corporation has bought

Princess 58 Yacht for marketing strategy. Another project, Sai Gon Pearl is invested approximately

VND$ 400 billion (~ US$ 20.0 million) to build its marinas for over 130 yachts (VNExpress, June 2010).

Kenton Residences project of Tai Nguyen Corporation also owns their marinas.

Perspective view of Diamond Island Project (Image source: http://daokimcuong.com.vn/vn/trang-chu)

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To promote the yacht market, many yacht clubs are established, for instance, Sai Gon Yacht

Club, Sailing Club, and Vung Tau Yacht Club. Furthermore, international events are also held as

International Festival of Sailing Boats in Ham Tien Mui Ne beach, Binh Thuan province to promote the

yachting activities (Vietnam Tourism Associate, January 2011). Besides, the above advantages, the

government has also shortened procedure of yacht operation license approval in Vietnam to promote

private-owned yacht market (Phap Luat HCMC, October 2007).

Especially in Ho Chi Minh City, the length of Sai Gon River is approximately 1,000km

(VNExpress, June 2010). River transportation rate of Ho Chi Minh City is higher than 38 times Thailand,

10.3 times China, and 3.6 times whole of Vietnam (VNExpress, June 2010). In addition, traffic

infrastructure of Ho Chi Minh City is always overloaded. Traffic jams usually are everywhere

throughout the city at rush hours. One of available solutions, People’s Committee of Ho Chi Minh City

strongly encourages enterprise invest to build river transportation routes. Nowadays, Sai Gon’s

citizens can use “taxi boats” of Daily Co. Ltd. to go to their office (VNEpress, October 2011). According

to Department of Transportation, plan for development of waterway transportation spends more VND

12,000 billion (~ US$ 600 million) for dredging river, building embankments, and build new ports in

future (VNExpress, February 2010). In near future, there will be one of attractive segments for

composite river boat builders.

Taxi Boats put foreigners ashore at Bach Dang wharf (Image source: http://ngoisao.net/tin-tuc/24h/2011/10/nguoi-sai-gon-di-lam-bang-taxi-song-179656/)

Taxi bus on Sai Gon river (Image source: http://ngoisao.net/tin-tuc/24h/2011/10/nguoi-sai-gon-di-lam-bang-taxi-song-179656/)

Other positive aspects, some sailing yachts are designed by well-known Thompson Yacht

Design including Stomp38, and T450 also built in Vietnam (Tboat, viewed 2011). Brunswick Asia also

cooperated with local shipbuilder Tan Vien Dong, well-known composite boat building company

(SEAYachting, June 2010). Furthermore, many local builders can provide high-quality composite boats

to serve Vietnam’s tourism industry such as Hai Long Technology Joint Stock Company, Century Co.

Ltd, and ANA Joint Stock Co. The tourism blooming in Vietnam opens clearly potential market of

pleasure fleets development. One of evidences is that luxury cruising fleets are invested by Indochina

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Junk Co. Ltd such as Indochina 25, Indochina 26, and Indochina 27 (Indochina Junk, viewed September

2011). The King Yacht of Hai Au Nha Trang Co. Ltd is designed and built by Institute for Shipbuilding

and Marine Research (Under Nha Trang University is one of five essential universities in marine

engineering and naval architecture in Vietnam).

There will create substantial demands in yacht design approved by strict standards of

international register as American Bureau of Shipping, Det Norske Veritas and Germanischer Lloyd.

Vietnam will be the great potential market for both of foreign yacht builders and local yacht builders

in tourism boat market. Demand of improving CAD/CAM/CAE systems will be appreciated

corresponding ship design development trends inside Vietnam.

2.2. Brief descriptions of some essential companies relating

shipbuilding and ship design sector in South of Vietnam

2.2.1. Corsair Marine International (corsairmarine.com or

corsaircatamarans.com)

Head office and shipyard: 7 Go O Moi Street, Phu Thuan Ward, District 7, Ho Chi Minh City, Vietnam

Corsair Marine International is the leader of trailerable sailing trimaran in the world.

According to Corsair Marine’s official portal, Corsair’s trimarans are currently worth from US$51,000

to over US$ 300,000. Nowadays, over 1,600 trimarans of Corsair are pleasantly operated in the whole

world (Corsair Marine, 2011). Recently, they have also built catamaran yachts which are estimated

US$ 1 million price per one (Corsair Catamaran, 2011). In next steps, they will upgrade CAD systems to

3D CAD/CAM/CAE innovative systems for expanding their design capacity, productivity and improving

also management processes.

Left to right: Tuan and Kevin (Interior Manager of Catamaran Projects) in Corsair Marine’s shipyard on

29 September 2011

2.2.2. Vuot Song shipyard (vuotsong.net or Vietnam-cruises.net)

Head office: 20/16 Nguyen Truong To, floor 6th, Ward 12, District 4, HCMC, Vietnam

Vuot Song Shipyard was established in 2000. Nowadays, the shipyard is operated by 100%

French investment. Otherwise, they contribute to establish the Sai Gon Yacht Club for yacht market

development. They concentrate on building cruising boats for tourism industry. According to Vuot

Song Shipyard Catalogue 2012, this builder has successfully handed over “Indochine” cruising boat

50m in length to Compagnie Fluviable du Mekong. Vuot Song also owns an innovative design team

similar to popular marine CAD/CAM/CAE systems in Vietnam as 3DS Max, AutoCAD, Maxsurf, and

ShipConstructor (Vuot Song Shipyard’s brochure, 2011).

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Indochine cruising boat built by Vuot Song Shipyard (Image snapshot from Vuot Song Catalogue 2012)

2.2.3. Sai Gon Shipyard (saigonshipyard.com)

Head office: 99 Quarter 3, Thanh My Loi Ward, District 2, Ho Chi Minh City, Vietnam

Shipyards:

99 Quarter 3, Thanh My Loi Ward, District 2, Ho Chi Minh City, Vietnam

Dong Xuyen Industrial Park, Rach Dua Ward, Vung Tau City, Ba Ria – Vung Tau Province, Vietnam

Sai Gon shipyard is one of successful foreign investment stories in Vietnam’s shipbuilding

industry. The shipyard is totally supported by EMAS Group (Singapore). They focus recently on

potential offshore market. Since 2008, they have built the largest self-propelled jack up rigs

(liftboats) in the world. In last decade, they also build some luxury yachts, for instance, the Song Sai

Gon yacht is worth about over US$1.5 million. To enhance design capacity, Sai Gon Shipyard will

invest ShipConstructor software to merge with shipyard’s current CAD/CAM system in near future.

Preparation for launching lift boat in Sai Gon Shipyard (Image source: http://saigonshipyard.com/business.php)

Aluminum superyacht built by Sai Gon Shipyard (Screen shot from: http://www.superyachts.com/yacht-charter/song-saigon-1105/)

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2.2.4. STX Vietnam Offshore Ltd. (stxovs.com)

Head office and shipyard in Vietnam: Dong Xuyen Industrial Park, Rach Dua Ward, Vung Tau City, Ba

Ria – Vung Tau Province, Vietnam

According to Study on Competitiveness of the Europe Shipbuilding Industry (Norway), STX

Shipbuilding Group is the fourth of leading shipyards in the world. On 28 April 2010, the new shipyard

of STX Group was welcomed by Vietnam’s government (STX Europe, 2010). STX Europe has spent US$

16 million in STX Vietnam’s shipyard investment (Embassy of Denmark, 2011). In Vietnam, the

shipyard’s strategy builds special vessels to serve its international offshore customer in near regions.

Korea’s STX Shipbuilding has deployed ENOVIA solution for long time (Dassautl Systemes, viewed

2011). This indicated that STX Vietnam will also require their current design team controls more

complex issues inside offshore vessel project via PLM solutions in next pace.

Background of STX Shipyard in Vung Tau city (Screen shoot from HSE report of STX OVS)

2.2.5. Strategic Marine (V) Co. Ltd. (strategicmarine.com)

Head office: Unit 1103, 11th Floor Me Linh Point Tower, No.2 Ngo Duc Ke Street, District 1, Ho Chi Minh

City, Vietnam

Shipyard: 12 Dong Xuyen Industrial Zone, Rach Dua Ward, Vung Tau City, Ba Ria-Vung Tau, Vietnam

Strategic Marine Australia is one of leading aluminum shipbuilder in Australia. In 2007 they

realized an essential decision to invest a shipyard with over 127,000 m2 area in Dong Xuyen Industrial

Zone in Vietnam. Nowadays, the shipyard employs more than 1,070 employers with full equipment to

serve offshore vessel refitting segment in neighboring regions. In May 2010, Strategic Marine Vietnam

Shipyard successfully launched out the dive support vessel of 6,800 tons via new launching

technology supported by airbags (Marinelink, May 2010). In present time, Strategic Marine has many

contracts worth of over US$ 120 million in term of orderbook (Pert now, March 2011).

Erection area in Strategic Marine Vietnam Shipyard (Image source: http://www.seabreeze.com.au/News/Sailing/WAs-Strategic-Marine-takes-on-the-world_1645377.aspx)

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2.2.6. South East Asia Shipyard (SEAS) (seas.vn)

Head office: Thuan Dao Hamlet, Ben Luc Suburban District, Long An Province, Vietnam

Shipyards:

Thuan Dao Hamlet, Ben Luc Suburban District, Long An Province, Vietnam

1042 Huynh Tan Phat, Phu Xuan Ward, Nha Be Suburban District, Ho Chi Minh City, Vietnam

According to the SEAS’s official website, the shipyard operates 4,800 sq.m production areas

inside 23,000 sq.m industrial land in Long An Province. SEAS shipyard is directly invested by the Pirour

Group of France. They have special experience in building aluminum and steel fishing boats up to

100m in length (Piriou, viewed 2011).

Erection Workshop at SEAS (Image source: http://www.piriou.fr/en/the-sites/seas/36.htm)

2.2.7. Joint Venture Vietsovpetro (Vietsovpetro.com.vn)

Head office: 105 Le Loi Street, Ward 6, Vung Tau City, Vietnam

Vietsovpetro smoothly operates many subsidiary companies. Vietsovpetro is an essential role in

oil and gas industry of Vietnam. Many kinds of platforms, jack-ups, and tankers are built and operated

by Vietsovpetro. In September 2011, Vietsovpetro successfully launched Moc Tich (Jupiter) stationary

struss that is the largest stationary platform built by domestic contractors in up to present (PVNC,

2011). Nowadays, Vietsovpetro dominates 80% of Vietnam’s products from oil and gas. Vietnam

becomes the 3th ranking in oil production and export in South East Asia (Vietsovpetro, 2011). In the

28th Anniversary Celebration of Joint Venture, Vietsopetro announced that is 22-25% state income of

Vietnam comes from Vietsopetro’s crude-oil corresponding US$ 20.2 billion. Besides that senior

experts and technicians from Russian Federation have transferred major knowledge of oil and gas

exploration via international conferences and workshops.

2.2.8. Petroleum Technical Services Corp. (PTSC) (ptsc.com.vn)

Head office: Floor 5th, No. 1-5 Le Duan, District 1, Ho Chi Minh City, Vietnam

Shipyard of PTSC Marine (under PTSC): 73, 30/4 Street, Vung Tau City, Vietnam

PTSC is a spotlight in Vietnam’s shipbuilding industry. They have loaded out many successful projects.

In current time, they have carried out Bien Dong 1 project worth of US$800 million. Especially in

September 2011, PTSC handed out the first 90m jack-up drilling rig that is biggest and most modern

drilling rig supervised by American Bureau of Shipping inside Vietnam. CAD system of PTSC applies on

Nupas Cadmatic proved by their recruitments require new hull design manager applying Nupas

Cadmatic software (PTSC, 2011). Otherwise, NORAD still evaluates Vietnam that has low pace to catch

the oil and gas market demands (EROYS, 2010).

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2.2.9. Shinsei Vietnam Engineering Co. Ltd (shinseivn.com)

Head office: 1st Floor, H3 Building, 384 Hoang Dieu St., Dist.4, Ho Chi Minh City, Vietnam.

Shinsei Vietnam’s strength is plant simulation especially in complex piping systems design based in 3D

CAD system of AVEVA PDMS software. Senior engineering experts of Shinsei can provide total

solutions involve engineering, procurement/construction, operation & maintenance and project

management.

III. SWOT analysis SWOT analysis will help the investor has effective decisions in investment strategies via the overall

picture of competitive environment in Vietnam’s shipbuilding industry. SWOT analysis is mostly

referred from Norwegian Agency for Development Cooperation (ECORYS, 2010).

Strengths

Vietnam owns long coastline and locates in center of international shipping routes

Huge, young and self-motivated labour force

Low investment cost due to low labour and management cost

Giving many investment incentive policies from Vietnam’s government

Weaknesses

Poor management skills as inefficiently supply chain management and production planning

Knowledge gap between institutions and industry sufficiently

Low productivity besides limited ship design capacity

Low flexibility to become familiar to market challenges

Opportunities

Set up international design office with low operation cost

Open training center of innovative ship design and marine technology to meet the huge

demands from foreign builders inside Vietnam

Potential markets in ship repair and energy industry especially in offshore platform, support

vessels, and FPSO

Blooming market of high-standard cruising boats for tourism and luxury real estate projects,

and private-owned yacht

Set up marine equipment facilities to increase the local proportion up to 60%-70% in 2015

following Vietnam’s government ambition

Threats

Strictly competition market due to worldwide overcapacity in the fleet

Complicated import-export procedure

Inadequate knowledge in marine engineering and naval architecture

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IV. Potential of PLM solution application in Vietnam The Norwegian Agency for Development Cooperation offers many potential fields to cooperate

with local enterprises or invest directly in Vietnam (ECORYS, June 2010). For instance, foreign

investors can establish new shipyards in Vietnam like STX Europe, and Corsair Marine; set up

production facilities in Vietnam to provide maritime equipment for Vietnam’s shipyards and export to

region market like Odim, and Karmsund Maritimes; open ship design office with Vietnam partners like

Vietsopetro; cooperation in checking, testing and after service; and cooperate with Vietnam partners

in building up operation and management capacity.

Particularly, ship design plays a very important role in shipbuilding development strategies.

Innovation Norway in Hanoi points that material and equipment suppliers of Japan and Korea will be

recommended by their national design offices (ECORYS, June 2010). Nowadays, trends of green design

and Cooperate Social Responsibility (CSR) are really challenges faced by shipbuilders and ship

designers. On the other hand, the modern ships contain complex systems besides obeying

international rules. To optimize the resources and also meet customer’s needs, the new project of

modern ship design requires discipline collaboration of multiple design teams around the world.

Hence, demands of worldwide collaboration in ship design processes increase more and more,

especially in outsourcing trends due to input cost optimization. PLM solution is really an effective

innovation to help the shipbuilders and also ship designers accelerate the development trends in

worldwide shipbuilding industry. Nowadays, there are some leading groups develop totally PLM

solution for shipbuilding as AVEVA (UK), SEIMENS (USA), and DASSAULT SYSTEMES (France).

In present, many CAD/CAM/CAE solutions have been applied by shipyards inside Vietnam. The

most of shipyards’ CAD/CAM system have used AutoCAD 2D-3D (product of Autodesk, USA) as base

system. CAE solutions involving AutoShip (Canada), Maxsurf (Product of Formation Design System Pty

Ltd, Australia), ANSYS (USA), and SAMCEF (Belgium) are just implemented by ship design offices,

research institutes, and universities. Particularly, PLM solution is still unpopular recognition in

Vietnam’s shipbuilding. However, AVEVA Marine has recently been represented at HCMC University

of Technology by Shinsei Vietnam’s support. In ship design software application courses, the students

of Department of Naval Architecture and Marine Engineering (HCMUT) are currently encouraged using

AVEVA PDMS besides using Marsurf and SAMCEF.

Since May 2009, Vietsovpetro has implemented SmartPlant 3D of Intergraph Corporation (USA) in

their plant design system (Integraph Corp., 2009) (Credent Technology Co, Ltd, 2009). As SmartPlant

3D, AVEVA PDMS is well-known software in offshore engineer communities of Vietnam. According to

AVEVA PIPELINE magazine Issue 1 - 2009, PTSC Mechanica & Construction (PTSC M&C under PTSC)

implemented AVEVA PDMS in early 2007. PTSC M&C has deployed PDMS to build 3D virtual models of

offshore platforms for Pearl field and Su Tu Den (Back Lion) Northeast field (AVEVA, 2009).

In Vietnam, most of naval architects and marine engineers are similar to AutoCAD, AutoShip,

Maxsurf, and Shipconstructor (Canada) because they are usually used in training courses of

universities and colleges. Rhinoceros (USA) and 3ds Max (product of Autodesk, USA) is also used to

develop new concept design and interior design. Examples of Shipconstructor’s users, Hong Ha

Shipbuilding Company (or Z173 factory under the Ministry of Defence) has deployed ShipConstructor

software in their new battle ship building project (BBC Vietnamese, 2011) (Tuoi Tre New, 2011). Sai

NGUYEN ANH TUAN, Passionate about yacht – tuanshipland.com October 19, 2011

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Gon Shipyard has also announced that they could merge ShipConstructor software into their current

CAD/CAM system (TuanShipLand, May 2011).

Since 2008, design engineers of SSIC have applied Unigraphic NX5 (product of SEIMENS, USA) in

3D design projects. Nowadays, SSIC provides services involving technology consultant and design

based in Unigraphic NX5 software, DEFCAR software (Spain) and LANTEK (Korea). In March 2010, the

staff of shipyard overcomes all challenges from the world’s economic crisis to hand over cargo ship

11,000DWT to the shipowner Franbo Lines of Taiwan. In this cargo ship project, SSIC bases in 3D

solutions of Unigraphic NX5 to export production drawings in arrangement and equipment

installation, electric system, and piping system besides (SSIC, 2010).

Ship engine room model based 3D-simulation via Nupas-Cadmatic (Image soure: http://www.cadmatic.com/xml/ship_design/ship_design.html)

Nupas-Cadmatic (Finland) has been applied in Vietnam for long time (Cadmatic, 2008). As Damen

Vinashin Joint Venture’s recruitment information requires new marine engineering manager has full-

skilled Nupas Cadmatic software application (Vietnamworks, 2011). Sai Gon Shipmarine has also

purchased Nupas-Cadmatic with EUR 310,000 for license (Saigon Shipmarine, viewed 2011).

Although many CAD/CAM/CAE solutions besides PLM technology are recently represented and

applied in Vietnam, Vietnamese shipbuilding productivity is evaluated low capacity by NORAD’s study

(ECORYS). The first reason, naval architects, marine engineers, offshore engineers and even

production managers have the lack of knowledge of PLM technologies, because the universities don’t

update PLM software knowledge for students. Almost, the builders and the ship designers are just

care about the CAD/CAM/CAE software. They don’t have extremely overview of PLM advantages. PLM

can enhance shipyard’s competitive capacity via shortening ship delivery time, effectively supply chain

operation, production cost reduction, and especially in real-time collaboration. Hence, they don’t

invest totally the PLM technology from one PLM service provider. Secondly, Vietnam just has

universities in training marine engineering and naval architecture, but there are not any communities

of PLM software application in marine and offshore sectors. Thirdly, cost of total PLM solution is so

expensive. If users don’t see practical advantages of PLM, the investment cost will be a big barrier.

This reason also prevents universities invest PLM solutions for training. Fourthly, there is lack of the

training courses of PLM solution application. Particularly in yacht design, Vietnam has not the

international ship design centers for training professional yacht design courses using hi-end software

in 3D solution and PLM technology. In conclusion, before PLM solution application, key managers

should plan the detail strategies suitable to company’s development strategy besides upgrade version

and also remaining license.

NGUYEN ANH TUAN, Passionate about yacht – tuanshipland.com October 19, 2011

Page | 16

V. Conclusion The analysis proves strongly that Vietnam has many incentive factors to develop strong maritime

economic especially in luxury cruising boats and offshore relative segments. There is a unique

combination of encouragement conditions including low costs, advantage physical geography, foreign-

invested incentive policies, and high adaptable labor force. Vietnam is really one of promising markets

for shipbuilding and technology transfer without economic crisis (Embassy of Denmark, August 2011).

Through the substantial development of DNV, Jotun, STX Shipyard, Rolls Royce Marine, Goltens

Vietnam and Marinacc, hence NORAD has still evaluated Vietnam is an attractive place of

development opportunities for Norwegian maritime companies in their final study of the Vietnamese

shipbuilding industry and maritime sector (ECORYS, 2010).

Otherwise, to obtain effectively substantial development objects in shipbuilding industry,

Vietname has to enhance immediately management processes as cash flow management, human

resource, and production processes especially in design capacity approved by international registers

besides effective supply chain management. In addition, Vietnam should concentrate on developing

the advanced knowledge and technologies especially in PLM solution for shipbuilding and ship design

in next master strategies.

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Page | 17

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