TTM
description
Transcript of TTM
![Page 1: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/1.jpg)
TTMTaiwan Thailand Myanmar
Team Members: Sally / Amy / Vincy / Shelly / Ken
![Page 2: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/2.jpg)
OUTLINE
Introduction - History of Fast food
- Culture factors Question 1 Question 2 Q & A
![Page 3: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/3.jpg)
Do you want Pickled Beets with that?
What is the Pickled Beets ?
Why the title goes like that…
Let’s take fast food as the example...
![Page 4: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/4.jpg)
Fast Food Definition : The result of an evolutionary process in
our eating habits. Early centuries…
- Human go hunting - The discovery of sault
As times and centuries went on human beings become specialized. - Outdoor market
![Page 5: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/5.jpg)
Fast Food Pops Out
Entrance of workforce for women
Dinners Cafeterias
Fulfilling the society needs
“Fast food became more efficient” as human can “Eat on the run”.
![Page 6: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/6.jpg)
History of Fast food
Carl Kascher,1944
Ten years later.. McDonald’s brothers came into the scene.
Richard and Maurice
![Page 7: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/7.jpg)
McDonald’s effect
Locations in 121 countries. 30000 McDonald’s restaurant. The food you can order in McDonald will be
different as you live in different country.By: Culture Weather Environment Perception
![Page 8: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/8.jpg)
Cultural Factors in Fast Food Industry
![Page 9: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/9.jpg)
http://www.youtube.com/watch?v=_UKLncvGxQ8
![Page 10: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/10.jpg)
The Invention of Local Food in Mac’s Manu
- 1990s, Macdonald came outside the United States
In 1993, a new region was added to the empire when the first McDonald's in the Middle East opened in Tel Aviv, Israel
- Increasing percentages of company’s revenue and income from outside the United States
![Page 11: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/11.jpg)
Example of local food in Macdonald's Manu
South Korean Taiwan
McDonald's Bulgogi burger Shrimp Burger with a rice bun and Corn Soup in Taipei
![Page 12: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/12.jpg)
Example of local food in Macdonald's menu
New Zealand India
Germany
Hamburger Royal TS (quarterpounder with tomatoes, lettuce and a white sauce)
KiwiburgerChicken Maharaja Mac
![Page 13: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/13.jpg)
What effects do cultural differences have on the design of fast food offerings in this reading?
Q1
![Page 14: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/14.jpg)
Culture
Religious Belief Sense of Flavor Symbol Education Personal Value History Environment
● ● ●
![Page 15: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/15.jpg)
Religious Belief
-India-Israel
![Page 16: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/16.jpg)
Sense of Flavor
-South Korea-Japan
![Page 17: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/17.jpg)
Symbol
-New Zealand
![Page 18: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/18.jpg)
Q2:What functions in the organization are impacted by the differences in product offerings among different countries?
![Page 19: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/19.jpg)
R&D and Production Sop(Standard Operating Procedure) : A little
difference among each country (Use Mcdonalds’ product as the example)
General Production in Every Country French fries 、 Big Mac 、 CoCa Cola
Different countries ; different products
Taiwan 、 SingaporeRice hamburger
IndiaMc Curry Pan
GermanyBeer
![Page 20: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/20.jpg)
Marketing
![Page 21: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/21.jpg)
Human Resource
Glo-cal view
lifestyle
culture
human
The principal of home country
Human
![Page 22: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/22.jpg)
Finance
User local money to buy local ingredient, so exchange rate is very important.
Each year you spend 100$ buying local food
year Exchange rate($ : NT $)
NT$ Local ingredient price
Quantity
2012 1:30 3000 10 300
2013 1:28 2800 10 280
![Page 23: TTM](https://reader036.fdocuments.us/reader036/viewer/2022062502/56816763550346895ddc3fc2/html5/thumbnails/23.jpg)
Q & A
Any questions please feel free to ask…