How Much Is One Worth?

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Tsū (‘Sue’) is a content monetization platform that addresses the following problem.

Social platforms have created business models where platforms monetize users’ content &

interactions without paying users any royalties. This is similar to radio stations playing a band’s song without paying a royalty or similar to using the image & likeness of others for

personal commercial gain without paying them.

Due to the effects of there being no alternative, this type of dynamic exists on social media platforms today. Although these platforms’ terms & conditions state that users own their

data & content, there is no real ownership of one’s content if the economics related to that

content do not come with it.

Tsū rectifies this by being a decentralized social platform that is able to track & distribute

royalties to content creators & also to those who brought them to the Tsū platform. Tsū does

this by not allowing any user to sign up with the platform directly, but instead requires new users to sign up to other users for free. This small difference, which mature platforms

cannot copy, gives content creators the economics of their content and their network in an annualized fashion. It is important to know that this mechanism monetizes for everyone,

with any content & with any size network or level of influence.

tsu.co

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Top-Down Analysis

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On Tsū, one can monetize one’s content & one’s network. Here we examine only the valuation of one’s

network in a ‘Top-Down’ example of an influencer who can bring ~750,000 people to the Tsū platform. To

begin, please note this fact: for 2014, each North American daily active Facebook user is worth approximately $30 in advertising revenue, according to Morgan Stanley.

With Tsū, an influencer such as Vin Diesel who brought several million North American users to Facebook (but received no compensation for doing so) would be rewarded by Tsū for bringing any new user to Tsū

by virtue of our algorithm. Namely, anyone bringing new users to Tsū ties themselves with 33% of the

economics created by such users in perpetuity & ties themselves to 11% of the economics those users’

invitees then create & so on.

1. Assume Tsū can only deliver 33% of Facebook’s $30 per user advertising rate = $10 per user 2. Assume a personality (i.e. Vin Diesel) brings 1% of his 83.5m fans to Tsū = 835,000 new Tsū users

3. Then, on Tsū Vin’s invited users create $8,358,000 in economics in Year 1 4. The Users creating this $8,350,000 are collectively allocated 50% to their Tsū accounts = $4,179,000

5. Vin monetizes 33% of the economic created by his invited guests (children) in Year 1 =$2,783,333 6. Whoever brought Vin onto the platform, Vin’s Parent, earns 11% from Vin’s Children = $927,778

7. Vin’s great-grandfather monetizes 3.7% from Vin’s Children = $309,259 8. Vin’s great-great-grandfather monetizes 1.2% from Vin’s Children = $103,185

9. This math propagates up the family tree and any content revenue Vin creates will be incremental. 10. As Tsū’s network grows, Tsū’s advertising rates will approach Facebook’s advertising rates of $30 per

user per year, so there is only upside to these figures. 11. If Vin Diesel is able to influence more than 1% of his network to join Tsū, there is further upside. 12. This math is linear therefore if Vin can onboard 5% instead of 1%, he makes 5x more per year.

13. As users accrue money in accounts, Tsū deploys financial products creating materially higher shared revenue streams.

14. Please note the above revenue streams are annual due to the nature of social networks. Distribute by tsuinvitationcode.com