TSPRA Ed Schipul
-
Upload
ed-schipul -
Category
Business
-
view
1.661 -
download
0
description
Transcript of TSPRA Ed Schipul
![Page 1: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/1.jpg)
Web 2.0 TrendsLooking into the face of PR’s future
Ed [email protected] www.schipul.com // www.brandtobedetermined.com
Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
Harnessing the chaos to encourage collaboration and engagement
![Page 2: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/2.jpg)
Will YOUR school look like this in 20 years?EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
![Page 3: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/3.jpg)
What we’ll talk about
• Old vs. New Media - making our way to Web 2.0
• The new PR tools
• How Web 2.0 is changing your world
It’s not the technology, it’s the people!
![Page 4: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/4.jpg)
Traditional (old) Media
![Page 5: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/5.jpg)
![Page 6: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/6.jpg)
Social (new) Media
![Page 7: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/7.jpg)
![Page 8: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/8.jpg)
Feel overwhelmed?(me too)
![Page 9: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/9.jpg)
Find your happy place
![Page 10: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/10.jpg)
Social Media is a conversation...
![Page 11: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/11.jpg)
... and people you know are already participating!
![Page 12: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/12.jpg)
But how do they do it?
![Page 13: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/13.jpg)
User Generated Content rocks!
• Users create their own content
• PR pros relinquish control
• Real, everyday people:- Share- Collaborate- Influence- Publish- Connect- Communicate- Grow- Change the world
![Page 14: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/14.jpg)
Welcome to the Blogosphere
• Interactive
• Conversational
• Cost-effective
• Powerful connectors
Social Media Tools
Easy as:
![Page 15: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/15.jpg)
Edublogs - Online Blogging teacher networkhttp://www.edublogs.org
![Page 16: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/16.jpg)
A high school English teacher’s musingshttp://lamppost.ca/Blog
![Page 17: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/17.jpg)
What does the Blogosphere say about you?
Google Trends search: www.google.com/trends
Technorati search: www.technorati.com
![Page 18: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/18.jpg)
Podcasts - How an iPod makes you smartSocial Media Tools
http://www.flickr.com/photos/ollyhart/123420044/
• Low-tech recorded online ‘radio shows’
• Amazing knowledge sharing
• Easy to create and add for faculty, parents or students
Find your inspiration:- www.epnweb.org
- http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com
![Page 19: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/19.jpg)
RSS - Maintaining your brillianceSocial Media Tools
How does it all work?
![Page 20: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/20.jpg)
Online video - beyond stupid pet tricks
www.youtube.com/user/DukeUniversityImprov
Social Media Tools
Duke University improv campus club performances
Practical K-12 teaching resources for teachers and students
www.teachertube.com
![Page 21: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/21.jpg)
Gallaudet Univ. speaks to their true audience
http://news.gallaudet.edu/?id=12505http://www.youtube.com/watch?v=GjgNY4bppE8
Alumni newsletter on YouTube School president semester update on Web site
Who is your audience and what can you share with them?
![Page 22: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/22.jpg)
Attract eyeballs with shared online photoswww.flickr.com // www.picasaweb.google.com
Everyone likes pictures
![Page 23: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/23.jpg)
Library of Congress teaches onlinehttp://www.flickr.com/photos/library_of_congress
![Page 25: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/25.jpg)
"While not originally developed as an education
tool, Flickr, and other social networking
technologies have the ability to play an
important part in student motivation, retention
and learning...”http://www.techlearning.com/story/showArticle.php?articleID=172302903
![Page 26: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/26.jpg)
Social NetworksSocial Media Tools
http://teachers.yahoo.com Up and coming teacher and
curriculum collaborative network
http://nextgen.ning.com Educators devoted to using
new online technologies
![Page 27: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/27.jpg)
Second Life = Virtual Classrooms!
Online school collaboration in a virtual space: www.skoolaborate.com
![Page 28: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/28.jpg)
Social Bookmarking - Sharing the love
• Organized and accessible spot for all of your favorite links
• Share links with people that have similar topics of interest
• Get great brain candy in return
• Easy automatic Blog posts!
Social Media Tools
www.edutaagger.com K-12 focused social
bookmarking community
http://del.icio.us Popular bookmarking
community
http://www.ma.gnolia.com Found is the new search
![Page 29: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/29.jpg)
Social Powerpoint-ing with Slideshare
• Share
• Learn
• Be famous
• Find other brains like you
www.slideshare.net Find Ed’s presentation at
www.slideshare.net/eschipul
![Page 30: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/30.jpg)
BE HEARD!!!
![Page 31: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/31.jpg)
Grow your brain
![Page 32: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/32.jpg)
Empower those around you
![Page 33: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/33.jpg)
Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567
Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul
![Page 34: TSPRA Ed Schipul](https://reader034.fdocuments.us/reader034/viewer/2022051608/54574e01af79590b088b5043/html5/thumbnails/34.jpg)
Extra resources
• Books to read:- Naked Conversations - Scoble / Israel
• TED with Sir Ken Robinson Do Schools Kill Creativity?http://www.youtube.com/watch?v=iG9CE55wbtY
• Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com
• Educators using Social Bookmarking:- http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps
• Flickr for educators resources:- www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html