TSOE Top Ten Business Myths
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Transcript of TSOE Top Ten Business Myths
Top Ten Business Myths
#10 - Differentiation can be achieved by saying you are customer focused.
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#9 - The customer is always right.
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#8 - Business is a science, and requires data to make decisions.
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#7 - Strategic planning begins by determining a revenue target.
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#6 - Leadership is about changing others (behavior).
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#5 - Focusing on efficiency makes your company more effective.
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#4 - Increasing market share leads to increased profitability.
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#3 - Excessive profits must be because the company is doing something evil.
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#2 - Price is based on cost.
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#1 - Business is a zero-sum game.
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