TSM 102-Mice
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Transcript of TSM 102-Mice
MICEMeetings, Incentives, Conventions
and Exhibits
Objectives
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
1. Know about the major players in the convention industry
2. Describe destination management companies
3. Describe the different aspects of being a meeting planner
4. Describe the different type of meeting5. Know the various venues for meeting
Outline
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
1. Development of the Industry2. Size and Scope3. Key Players4. Convention and Visitors Bureaus5. Destination Management Companies6. Meeting Planners and Service
Contractors7. Types of Meetings, Conventions, and
Expositions8. Types of Associations and Meetings9. Venues10. Trends
Development of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D People have gathered to attend meetings, conventions, and expositions since the ancient timesIJ Mainly for social, sporting, political, or
religious purposes
Development of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Associations go back many centuries to the Middle Ages and beforeIJ The guilds in Europe were created during
the Middle Ages to secure proper wages and maintain work standards
IJ Associations began in the United States at the beginning of the eighteenth century, when Rhode Island candle makers organized themselves
Development of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Meetings, incentive travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years
D MICE tourists spend about twice the amount of money that other tourists spend
Development of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries.
D Europe and United States still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions.
Size and Scope of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D American Society of Association Executives (ASAE):
IJ 23,000 membersIJ 6,000 associations at national level
Size and Scope of the Industry
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Associations are the main independent political force for industries such as hospitality, offering the following benefits:
• Governmental/political voice• Marketing avenues• Education• Member services• Networking
The Industry Stakeholders
PCOs and Convention managers
Convention Bureaus
Exhibition service contractors
Exhibition/trade show managers
Food Services
Transportation
Exhibitors
Audiovisual services
Associations
Destination manageme
nt Companies
Exhibit design
Facilities
Hotels
Delegates
Delegates
Delegates
Delegates
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
Key Players
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D The major players in the convention industry are1. convention and visitors bureaus
(CVBs)2. meeting planners and their
clients3. the convention center4. specialized services5. exhibitions
Convention and Visitors Bureaus
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Not-for-profit umbrella organization that represents an urban area that tries to solicit business- or pleasure-seeking visitors
D Primary outcome is to generate and increase revenues of a city
D www.tceb.or.th
Convention and Visitors Bureaus
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D The convention and visitors bureau comprise a number of visitor industry representing the various industry sectors:1. Transportation2. Hotels3. Restaurants4. Attractions5. Supplies
Convention and Visitors Bureaus
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
1. Enhance the image of tourism in the local/city area
2. Market the area and encourage people to visit and stay longer
3. Encourages associations and others to hold meetings, conventions, and trade shows in the area it represents
4. Assists associations and others with preparations and lends support
5. Encourages tourists to partake of the historic, cultural, and recreational opportunities the city or area has to offer
Convention Center Utilization
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
Destination Management Companies
• D Service organizations within the visitor industry that offers a host of programs and services to meet clients’ needs
• D Initially, a destination management sales manager concentrates on selling the destination to meeting planners and performance improvement companies (incentive houses)
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
Meeting Planners
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D May be independent contractors who contract out their services to both associations and corporations as the need arises or they may be full-time employees of corporations or associations
D Plans the meeting down to the last minute
Meeting Planners
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Premeeting ActivitiesIJ Estimate attendanceIJ Plan meeting agendaIJ Establish meeting objectivesIJ Set meeting budgetIJ Select city location and siteIJ Plan exhibitionIJ Plan travel to and from siteIJ Arrange ground transportationIJ Organize audiovisual needs
Meeting Planners
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D On-Site Activities
IJ Conduct ore-event briefingIJ Prepare VIP planIJ Facilitate people movementIJ Approve expenditures
D Postmeeting Activities
IJ DebriefIJ EvaluateIJ Give recognition and appreciationIJ Plan for next year
Service Contractors
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D The individual responsible for providing all of the services needed to run the facilities for a trade show
D Hired by the exposition show manager or association meeting planner
Types of Meetings
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Clinic: Workshop-type educational experience in which attendees learn by doing
D Forum: An assembly for the discussion of common concerns
D Seminar: A lecture and a dialogue that allow participants to share experiences in a particular field
D Symposium: An event at which a particular subject is discussed by experts and opinions are gathered
D Workshop: A small group led by a facilitator or trainer
Meeting Setups
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Theatre style:IJ Large audience that does not need notes
D Classroom setup:IJ Meeting setup is instructionalIJ Workshop style
D Boardroom setup:IJ Small numbers of peopleIJ Meeting takes place around one block
rectangular table
Association Meetings
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Things at the top of the list of places for an association meeting planner to choose from include the destination’s availability of hotel and facilities, ease of transportation, distance from attendees, transportation costs, and food and beverage
D Members attend association meetings voluntarily, so the hotel should work with meeting planners to make the destination appealing
Conventions and Expositions
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Conventions are larger meetings with some form of exposition or trade show included
D The majority are held in large hotels over a 3-5 day period
D Expositions are events that bring together sellers of products and services at a location where they can show their products and services to a group of attendees at a convention or trade show
Types of Associations
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Trade associationD Professional associationD Medical and
scientific associationD Religious organizationsD Government
organizations
Types of Meetings
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Annual meetingsD Board, committee, seminars and
workshops, professional and technical meetings
D Corporate meetings, conventions, and expositionsD Social, military, educational,
religious, and fraternal; brotherly groups (SMERF)
D Incentive meetings
Meeting Planning•D Needs analysis•D Budget•D Request for proposal•D Site inspection•D Selection•D Negotiation•D Contracts
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D Pre-meeting activities
IJ Plan agendaIJ Set budgetIJ Negotiate contracts
D On-site activitiesD Post meetings
Contracts• D The contract is a legal document
that binds two or more parties•D Essential elements:• IJ Offer• IJ Consideration• IJ Acceptance
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
Venues for Meetings
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D City CentersD Convention CentersD Conference Centers D Hotels and Resorts D Cruise ShipsD Colleges and Universities
Venues
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
1. Residential VenuesResidential venues are any venue that provides both residential accommodation and convention and meeting-style facilities, for example:
IJ Resort Hotel, Central Business District Hotels (CBD), Airport Hotels, Suburban Hotels, Boutique Hotels, Residential conference centers
IJ Colleges and UniversityIJ Cruise Ships
Venues
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
2. Nonresidential Venues= Only provide convention and meeting facilities* other venues for MICE
events that exclude the provision of lodging• indicated or purpose-
built convention centers
• exhibition halls• arenas & stadium
Venues
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
3. Special Venues
these have been specifically selected for particular MICE events, e.g.
• historical buildings,
• museum,• zoos,• landmarks
Trends
Introduction to Hospitality, John Walker
By Aj. Pavit Tansakul
D More people are going abroad to attend meetingsD Some international shows do not travel very well (i.e.,
agricultural machinery); thus, organizations such as Bleinheim & Reed Exposition Group airlift components and create shows in other countries
D Competitiveness has increased among all destinationsD Convention centers will expand and new centers will come onlineD The industry needs to be more sophisticated—the
need for fiber optics is present everywhereD Shows are growing at a rate of 5-10 percent per yearD Compared to a few years ago, large conventions are
not as well attended and regional conventions have more attendees
MICE in the Philippines
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines
International Association Survey (2000-2001)
(Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination Board
ITEM OF EXPENDITURES
2000 2001
Total Amount (In
Peso)
Average Expenditure/ Association
%Share
Total Amount (In Peso)
Average Expenditure/
Association (In Peso)
%Share
Exhibit/Hall/Meeting Rooms
357,666.00 32,515 17.85% 83,494.00 10,437.00 13.91%
Equipment Rentals 283,652.00 25,787.00 14.16% 14,160.00 1,770.00 2.36%
Services Hired 48,895.00 4,445.00 2.44% 67,000.00 8,375.00 11.17%
Food and Beverage Functions
467,884.00 42,535.00 23.35% 230,547.00 28,818.00 38.42%
Staff Member's Living Expenses
29,324.00 2,666.00 1.46% 26,372.00 3,297.00 4.39%
Taxi/Car Rentals and Other Transport Services
436,088.00 39,644.002 1.77% 112,226.00 14,028.00 18.70%
Supplies and Materials
17,475.00 2,184.00 2.91%
Other Expenses 379,863.00 34,533.00 18.96% 48,780.00 6,098.00 8.13%
TOTAL 2,003,372.00 182,125.00 100.00% 600,054.00 75,007.00 100.00%
DOT Attached Agencies
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines
1. Tourism Promotions Board (TPB)
2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
3. Duty Free Philippines Corporation (DFPC)
4. Intramuros Administration (IA)
DOT Attached Agencies
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines
5. National Parks Development Committee (NPDC)
6. Nayong Pilipino Foundation
7. Philippine Retirement Authority (PRA)
8. Philippine Commission on Sports Scuba Diving
National Association Survey (2000-2001)
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines
(Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination Board)
ITEM OF EXPENDITURES
2000 2001
Total Amount
(In Peso)
Average Expenditure
/ Association
(In Peso)
%Share
Total Amount
(In Peso)
Average Expenditur
e/
Association
%Share
Exhibit/Hall/Meetin g Rooms
1,264,892.00
210,815.00 25.95% 805,333.00 (In Peso) 201,333.0038.77%
Equipment Rentals 213,652.00 35,609.00 4.38% 13,000.00 3,250.00 0.63%Services Hired 54,692.00 9,115.00 1.12% 35,000.00 8,750.00 1.69%
Food and Beverage Functions
1,635,704.00
272,617.00 33.55% 538,000.00 134,500.00 25.90%
Staff Member's Living Expenses
160,264.00 26,711.00 3.29% 140,000.00 35,000.00 6.74%
Taxi/Car Rentals and Other Transport Services
205,166.00 34,194.00 4.21% 102,627.00 25,657.00 4.94%
Supplies and Materials
- 0.00% 240,000.00 60,000.00 11.56%
Other Expenses 1,340,407.00
223,401.00 27.50% 203,000.00 50,750.00 9.77%
TOTAL 4,874,777.00
812,462.00 100.00% 2,076,960.00
519,240.00 100.00%
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines
Tourism Competitiveness of Selected ASEAN Countries (2009)
(Source: World Economic Forum Report, 2009)
COUNTRY OVERALL INDEX SUB-INDEX
Regulatory Framework
Business Environment
and Infrastructure
Human, Cultural and Natural Resources
ASEANRank
Overall ASEANRank
Overall ASEANRank
Overall ASEANRank
Overall
Singapore 1 10 1 6 1 5 3 23
Malaysia 2 32 2 42 2 38 1 14
Thailand 3 39 3 70 3 40 2 19
Brunei Darussalam
4 69 4 99 4 47 5 60
Indonesia 5 81 8 113 5 79 4 40
PHILIPPINE 6 86 5 85 7 89 6 70
VSietnam 7 89 6 92 6 85 8 76
Cambodia 8 108 7 111 8 113 7 74
Philippine International Convention Center
Event Management for Tourism, Sports, Business and MICE: A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion
2012Books Atbp. Publishing Corp.
Mandaluyong City, Philippines