Tshembo Africa Foundation#burpees4conservation

JOIN US AS OUR SPONSOR & SUPPORTER

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BEFORE WE START……please keep in mind we are enthusiasts.

Everything we do is based on voluntary basis.

We are more like a start-up and not like a

fully-grown company.

SO WE NEED LOTS OF SUPPORT!

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FOUNDED IN APRIL 2020 DURING COVID LOCKDOWN

FOUNDING

MEMBERS:

Our foundation was formed by Nature and Wilderness Guides - who understand the

importance of preserving wilderness areas and engaging with the adjacent communities

to form a critical symbiotic relationship - and professional individuals in the finance and

media sector therefore building a strong alliance.

TSHEMBO

AFRICA

FOUNDATIONINTRODUCTION – WHO WE ARE

• Uplift, up-skill and empower people in key rural

communities bordering conservation areas.

• Nurture, protect and preserve natural environment

& wildlife, and our people, cultures & customs.

• To contribute to a world in which people & wildlife

forever live together harmoniously and sustainably

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Bruce

LAWSON Sean

PATTRICK Nathalie

ARN

Daniela

MATESRhona

SCHEPPELManfred

KLUGE

Nothing

good

happens

unless

you do itErich Kästner

#BurpeesForConservation – the concept

Raise money to upskill anti-poaching

teams to preserve wildlife in the Greater

Kruger Area in South Africa and to motivate

10.000 people + in over 30 countries to

improve their fitness levels

BY

Starting the biggest ever worldwide

burpee (a pushup followed by a

leap in the air) challenge for

conservation of African

wildlife:

1 MILLION burpees for 1 million ZAR

within 4 weeks(mid March – mid April 2021)

PREVIOUS INITIATIVE:

#walking4hope & #food4hope SUPPORT THE POOR ONES WITH FOOD PARCELS DURING LOCKDOWN

ZAR882,000 /

200+ walkers /

16,800 km / 22

countries 1052+

food parcels for

communities in

K2C biosphere

Media coverage

with high impact

including tv, radio,

press and various

social media

channels

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GKEPF was established in 2016, in direct response to the alarming

number of endangered animals killed by poachers in the region of

the Greater Kruger National Park (GKNP) – an area which

encompasses more than 20 million hectares of unfenced wilderness

and which is host to the largest wild rhino population in the world.

Eleven founding members, including nine private reserves, one

provincial park and one national park, came together to form an

alliance and registered a non-profit company, GKEPF, to service the

protection needs of the western and eastern flanks of the Kruger

National Park and the Greater Limpopo Transfrontier National Park.

For the most part these wildlife and ecologically sensitive areas are

open to the Kruger National Park with no fences separating them.

GKEPF aims to minimise wildlife crime in this area through

aligned approaches, shared

resources, effective

communication

and collaboration

with strategic

partners.

GREATER KRUGER

ENVIRONMENTAL

PROTECTION

FOUNDATION

INTRODUCTION – WHO WE ARE

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STRONGER TOGETHER: TAF & GKEPF

TIME TO ACTMission & Interlinking conservation campaign

Protect wildlife and

ensure natural diversity

Raise international

awareness for #BurpeesForConservation

Receive funding for

GKEPF projects

Raise awareness for

struggles in Anti Poaching

Educate, Upskill and

Motivate GKEPF

Field Rangers & staff

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Rhino population Kruger Park ZA 2013 - 2019

White rhinos:

- 60% (8.968 -> 3.549)

Black rhinos:

- 35% (415 -> 268 !!!!!)

Source: https://africageographic.com/stories/kruger-rhino-populations-plummet-latest-official-stats/

POPULATIONS

Where is your

donation going?

GKEPF supports the continuous training of field rangers at the

coal face of wildlife protection. Skills such as expert trackers

and dog handlers are continuously developed. The well-being

and development of the ranger force is the basis of an effective

approach to combat the constant threat on wildlife. The costs

involved to maintain and constantly improve these skillsets

are exorbitant and a limiting factor.

FUNDS RAISED THROUGH #BurpeesForConservation

WILL BE APPLIED TO THIS NEED.

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HOW TO KICKSTART

THE CHALLENGE

Bruce “Burpee” Lawson

as our frontman

BRUCE LAWSON

INTRODUCTION

• Wilderness & Trails Guide & Instructor:

20,000 hours walking in the African bush

• Frontman of #walking4hope campaign:

1000km in 20 days “Bearded Hero”

• Completed an unsupported walk

from Cape to Cairo in 1997/98

• Functional & Personal Fitness Trainer

• Bad Ass

30,000 BURPEES IN

10 DAYS CHALLENGE

Bruce attempts to perform 30,000 burpees

during 10 days in a hotel room in Australia,

while being quarantined.

WE PLAN A LIVE STREAM FOR THIS

SURELY INCREDIBLE CHALLENGE.

30,000 burpees in 10 days mean

250 per hour if Bruce is working out 12h/day

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HOW TO ACHIEVE

AWARENESS

Great to market over all

platforms: escape from

lockdown frust Extensive & dedicated marketing / PR campaign

through sponsors, sport brands, labels, personal

networks over all channels

By engaging various target groups to participate in the challenge:

• friends & supporters of Tshembo and their friends & families

• guiding community and their friends & families as well as former guests

• anti-poaching teams and their friends & families

• sportsmen and their friends & families, sports clubs, fitness studios

• involve well-known personalities, e.g. Rugby Players, Martial Arts

& CrossFit Champions, Soccer Players, etc.

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GREAT PROJECTS NEED GREAT PARTNER

How to be an active part of our campaign

SPONSORSHIP BRUCE LAWSON

IDEA:

Bruce Lawson attempts to perform 30,000 burpees within 10 days in a hotel

room in Adelaide, Australia. This will be done completely unsupported as Bruce

will be under strict quarantine.

HOW:

We look for sponsorship and will provide the following:

• Depending on package: Native integration & branding

PR & media coverage

• Own media integration: Live Stream from the hotel room

(probably on youtube)/Instagram & Facebook Feeds /

Live Chat during teaser phase & activity phase & wrap-up

and post-reporting phase

• Open for your ideas

IF HE PERFORMS 12 HOURS A DAY (WITHOUT ANY BREAK)

THIS MEANS HE HAS TO COMPLETE A BURPEE EVERY 14S!

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VARIETY OF SPONSORING OPTIONS

SPONSORSHIP & SUPPORTER - YOUR CHANCE TO CONSERVE WILDLIFE

Sports wear/ Food / Water

& Energy drink / Body Care /

Fitness Tracker / Tec / …

Main Sponsor Donation: min.200,000 ZAR / min. 10.000 €

Outfitter and equipment

supplier Material donation+ min. 20,000 ZAR / min. 1000 €

#BurpeesForConservation

by YOU

Any other Brand & Service which is

commited to this initiativeUnlimited Donation: min. 10,000 ZAR / min.500 €

from

Automotive

to Zoo

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CW2

CW14

CW3

CW6

CW7

CW4

CW9

CW10

CW5

CW11

CW12

CW13

MILESTONE

GKEPF & TSHEMBO PARTNERSHIP

MILESTONE

Content &

Clear Strategy

MILESTONE

Promoting the campaign on Social Media

MILESTONE

Bruce finishing the challenge

MILESTONEMeeting &

Agreement

GKEPF & TAF

MILESTONEPre-Teaser

& Big Bang Teaser

MILESTONEBruce leaving South

Africa

MILESTONEPR & Marketing

Raffle

MILESTONEMoU

Search for

Sponsors

MILESTONEPresenter

Last Meeting before

Big Bang

MILESTONEBruce to start with

challenge in AUS

MILESTONEFinancial work &

Round UpPROJECTSTART

25/01-07/02

• MoU

• Project Plan & Timeline

• Definition of orga, duties, responsibilities

• TAF & B4C Logo

• Contact list

CW8

08/02-21/02

• Creating content: video teaser

• Photos

• Marketing

22/02-14/03

• Creating content: video teaser

• Photos

• Marketing

• Big Bang 27.02.

• Ground Team

• PR & Marketing

15/03-28/03

• Start Challenge

• Live Chats on YouTube

• Live Stream of Challenge

TSHEMBO AFRICA FOUNDATION

TIME TABLE / PROJECT PLAN #BURPEESFORCONSERVATION

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ARE YOU IN?

YOUR CHANCE TO

PRESERVE WILDLIFE

ACTIVELY!

SPONSOR NOW.Contact:

mail@tshembo.com

Manfred Kluge: +491738993581

TSHEMBO

AFRICA

FOUNDATION

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