TSH Masterclass You built it, they came... now what? Analytics tips, free tools and ways to improve...
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You built it, they came… now what? Michael Theodoulou, November 28 th 2011
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It’s not the number of page views that is going to get you sales so Michael is going to take you through all the website metrics you should be keeping an eye on and what they actually mean. He’ll also share with you his list of the best free tools to use for optimising your website.
Transcript of TSH Masterclass You built it, they came... now what? Analytics tips, free tools and ways to improve...
You built it, they came… now what?
Michael Theodoulou, November 28th 2011
Analytics!
• Why Analytics?• Top 5 stats to monitor• Conversions/Goals• The Dashboard• More Free Tools
Why Analytics?
• Free market research• Know who your visitors are• Discover what people want• Constantly improve your site • Make more money!
Google Analytics
• Its free!• 1 simple piece of code• Very, very powerful• Great reporting• You can customize it
Top 5 StatsStandard Reporting > Visitors overview
Conversions/Goals
1. The Ad 4. Thank You3. Get Started2. Landing Page
Customer Journey
Goal Funnel VisualisationStandard Reporting > Conversions > Goals
The Dashboard
• Google Analytics– http://www.analytics.google.com
• Google Website Optimizer – http://adwords.google.com
• Heatmaps:– http://www.crazyegg.com/– http://www.labsmedia.com/clickheat/index.html
Great Free Tools
• Set up goals • Customise your dashboard• Monitor regularly• Use your stats to improve!
Take Aways
Get in touch!
http://uk.linkedin.com/in/michaeltheodoulouhttp://twitter.com/[email protected]
http://siteoptimizer.co.uk http://tulkas.co.uk
