SOCIAL MEDIA EVENT MARKETING

• Pre-event Build buzz; drive registrations.

• During eventAmplify event activity and encourage

attendee interactivity

• Post-event Extend event reach by utilizingcontent & community long term

• Tradeshow producers & exhibitors• Conference producers • Event and meeting organisers

Who do we work with?

What do we do?

*Event Social Media Survey by Sparks and Exhibit Surveys

55% of US marketers use real-time marketing tactics to promote their events.

58% of US marketers use social media to engage their target audience during timely events as part of their real-time marketing engagement strategy.

88% of US marketers use social media to increase awareness about their events before they occur.

54% of US marketers use social media to relive highlights about their events after they have occurred.

51% of event professionals say the biggest challenge in using social media is how to use it effectively.

*Event Farm Study 2015http://blog.eventfarm.com/blog/35-statistics-that-every-event-marketer-should-know

PRE-EVENT

POST EVENT

DURING EVENT

ENGAGE

AGGREGATE

INFORM

BROADCAST

Engage potential attendees with thought starters and content that invites discussion. Listen in on community for feedback to improve event.

Inform potential and registered attendees of the many things on offer at the event. Drive registrations exhibitor and seminar showcases

Provide live updates and interviews to entice potential attendees still on the fence and a platform for attendees to discuss and ask questions.

Aggregate the content from the event on our social platforms, providing another opportunity to spark and continue conversation.

SOCIAL MEDIA FOR EVENTSSocial Media provides the connective tissue for conversations and discussion around your events, pushing content

to potential and registered attendees and providing various opportunities for engagement.

INTRIGUEIntrigue potential attendees through behind the scenes content and teases of what’s to come.

A SAMPLE EVENT TIMELINE

Live coverage

Event topics

Photo and video

Engagement and growth remain

the focus.

Social discussion is used as a test

of ideas, and provides a

feedback loop to the organisers.

Content centeredaround speakers and highlights of the event as well

as the latest industry news

Seeding of highlight content

from the event and topics that

continue to engage and illicit

discussion

Answering of any post event queries

Periodic posting of content related to the event or topics of interest to the

community

POST EVENT12-9 Months

POST EVENT9-6 Months

POST EVENT6-3 Months

POST EVENT3 Months

EVENT(During)

POST EVENT3 Months

Content designed to inform,

engage and intrigue potential

attendees

Tactics:- Paid social ads

promoting event to drive

registration - One-on-one

social messaging

- LI Sharing

Engagement and growth the

focus.

Social discussion is used as a test

of ideas and content fro the

event, and provides a

feedback loop to the organisers.

The optimal time to start building

the required social assets and audience for the

event.

Periodic posting of content

related to the event or topics

of interest to the community

PAID MEDIA >>> >>> >>> >>> >>> >>> >>> >>> >>> PEAK <<< <<< <<< <<< ------------------------

PRE EVENT

Content and community drives engagement and helps nurture prospects for your events. Our team of content and community professionals will work with your events team to develop the content required to intrigue, engage and inform potential attendees.

This content is seeded into the online communities established for the event (Pages or groups), to enagage the audience. The conversations nurtured within the online communities have the power to inform and shape the live event, and we provide feedback and insights gained through managing the communities.

The pre-event campaign creates awareness and drives registrations to the event, through the use of:

- Influencer markerting- Organic Social Media content- Targeted Paid campaigns

DURING EVENTEvent highlights, exhibitors and seminars are captured through photographs, video, interviews and short text posts on the primary social networks for the event.

Conversational topics are crafted from the event and seeded into the online communities to keep the discussion alive and extend it beyond the bounds of the physical event, enabling those interested parties that could not attend to take part in the conversation.

DURING EVENT

We can deliver Live Broadcasting of the event through either the Facebook Page or Facebook Event page on Facebook Live.

- Exhibition floor walkthroughs- Broadcasts of key seminars - On the floor interviews of selected

exhibitors

This live stream will be announced across social platforms.

POST EVENTKey topics, content and interviews are curated

from the conversations and interactions that happen on the social accounts during the event.

This content is repackaged as thought and conversation starters to be seeded to various online communities.

Post event coverage also serves to connect event participants, as any event related questions are channeled to the relevant parties.