Humanizing Brands

How to inspire and engage employees to become influencers

Lars IngerslevVP Sales & International Business DevelopmentThe Social Conference, March 22 2016

"Everyone in your business should feel like marketing is part of their job.”

Joe Pulizzi, Founder of Content Marketing Institute

Smarp Vision & Mission

Achieving Social Media Visibility

Jan RoosSocial Media Marketing

I N C R E A S E R E A C HYo u r emp l oyees r e a c h 1 0 X m o r e peop le t ha n al l y o u r c o r p o ra t e soc ia l accounts together.

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B U I L D T R U S TOn average , an em p loy ee adv oca te i s 2 x m ore t rus t ed than y our C EO.

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S A V E C O S T SThe c os t -p er - c l i c k fo r Faceboo k ads i nc reas ed 24% i n 20 13 . On av erag e, one emp l oyee share generat es 4 c l i c ks on Fac ebook .

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E N G A G E E M P L O Y E E SOv er 50 % o f em p l oy ees say tha t com muni ca t i on and hones t y a re key fac t o rs t o d r i v e engag ement .

S U C C E E D I N R E C R U I T I N G33% o f c omp an i es see dec reased t i me to h i re . 49% find an i nc rease in q ua l i t y o f cand i d a tes and 43% i n quant i ty o f cand i da tes .G E N E R A T E S A L E S12% i nc rease i n b rand ad voc acy genera tes a 2 x i nc reas e in revenue growt h . Lead s dev e l op ed th rough em p l oyee soc i a l market i ng c onv er t 7x more f req uent l y than o t her l eads .

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NEWHIRE

IT IS IMPORTANT FOR EVERY COMPANY

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EMPLOYEE ADVOCACY

•Colleagues: Interaction between employees

•Content: On average 3 proposed posts per day

•Proud employees and showing their hard work

SUCCESS

2 G R O W I N G N E T W O R K SW i t h r e l e v a n t a n d u p - t o -d a t e c o n t e n t , y o u c a n g r o w a n d e n g a g e y o u r n e t w o r k s

3 E A S Y C O N T E N T D I S C O V E R Y

E m p l o y e e a d v o c a c y s e r v i c e h e l p s y o u t o s t ay u p - t o - d a t e b y p r o v i d i n g r e l e v a n t n e w s a n d c o n t e n t .

EMPLOYEE ADVOCACYP R O F E S S I O N A L IM A G EP r o f e s s i o n a l n e t w o r k i n g h a p p e n s m o r e a n d m o r e o n l i n e . B y s h a r i n g y o u c a n s t r e n g t h e n y o u r p e r s o n a l i m a g e a s a p r o f e s s i o n a l .

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R E C O G N I T I O NB y s h a r i n g i n t e r e s t i n g c o n t e n t , y o u w i l l g e t n o t i c e d b y c o l l e a g u e s a n d m a n a g e m e n t , a n d c a n i n i t i a t e o p e n c o n v e r s a t i o n s

I N F L U E N C E C O M PA N Y ' S P E R F O R M A N C E A N DB R A N D I N G

P R O F E S S I O N A L S U C C E S S

S h a r i n g can help yo u to ach ieve m o r e a n d b e m o r e efficient in y o u r job – it improves recruitment results a n d generates sales. It increases reach a n d imp roves processes in m a rke t in g a n d communicat ions .

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GOODJOB

BRAND

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WHAT'S IN IT FOR ME?

The interconnection of an average Facebook network

3.57 degrees of separation

But how do you engage your employees with content and make them come back?

And how do you ensure the whole company is engaged and avoid it “just” being a HR, marketing or communications project?

3 keys to inspired employees

ENGAGINGCOMMUNICATION

GREATCONTENT

FUN & EASY-TO-USEPLATFORM

Vitamin Well case

Zlatan@Work

• Brand Awareness• Positive Brand Image• Sales• Viral Reach• Stronger Employer Brand• More job applicants• Employee Engagement• Pride among employees

What could Vitamin Well hope to achieve?

2 Vitamin Well employees impact on LinkedIn• 327 likes• 25 comments• BUT 60+ employees including the CEO did not share!

• 2 employees got almost 60% of the total interactions the company did (and this is a particular popular company post) • Imagine what 70 employees could have done…or 10,000

employees

Could Vitamin Well have done better in engaging their employees

Vitamin Well & 3 keys to inspired employees

ENGAGINGCOMMUNICATION

GREATCONTENT

FUN & EASY-TO-USEPLATFORM

www.smarp.com info@smarp.com @Besmarp