Ts Algo Survey

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    The 2010 AlgorithmicTrading Survey3FDPHOJTJOHFYDFMMFODFJOUIFEFMJWFSZPGBMHPSJUINJDUSBEJOHTPMVUJPOT

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    This year both the accura-

    cy and depth of TheTRADEs AlgorithmicTrading Survey increasedmarkedly. There were over

    300 buy-side evaluations ofalgorithmic performancewith the results showing

    that only one in 10 respond-ents limited themselves to asingle suite of algorithms,

    compared with one in six in2009. With more buy-sidetraders using multiple pro-

    viders, there was significant-ly increased scope for indi-vidual respondents to bediscriminating in their eval-

    uation of respective provid-ers algo products.

    A total of 26 providers of

    algorithmic trading suiteswere identified and assessedby the surveys buy-side

    respondents. It was striking

    just how pervasive the useof algorithms has become,particularly among largebuy-side firms with over

    $50 billion of assets undermanagement. This grouptypically used algorithmic

    trading suites from up tofive sell-side providers, onemore than the previous

    year. Across all respondentsto the survey, over 45% ofthose questioned used five

    or more providers ofalgorithms.

    The main attraction ofalgorithms for the buy-

    side, both as a means toincrease trader productivi-ty and reduce market

    impact, has remainedremarkably consistent overthe three-year time horizon

    Dark liquidity seeking algosemerge as best of breed

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    of the survey. It seems thathowever sophisticated thealgo offering, the end result

    for the trader remains thesame. The one aspect ofservice that no longer elic-

    its the attention it receivedin 2008 is cost, once theoutstanding preoccupation

    of respondents (though tellthat to the head trader of amajor long-only firm in

    the UK for whom the big-gest change in algo per-formance was the increasein price over the last six

    months).Overall, the survey

    found that close to one in

    three buy-side traders isnow using algorithms totrade more than 40% of

    equities order flow, up fromone in four a year ago. In2008, when the survey

    began, fewer than one in 10respondents used algo-rithms for such a significantproportion of order flow.

    While this gives a clear indi-cation of the growingmaturity of buy-side traders

    as loyal and

    discerning consumers ofbrokers electronic tradinggoods, it also hints at a reli-

    ance on algorithms to clearthe noise during recentperiods of pandemonium

    in the market.

    4USFTTUFTUJOHBMHPTMarket volatility appearedsomewhat of a double-

    edged sword for algo usersin 2009. While a number ofrespondents observed that it

    led to greater dependence on

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    !VERAGESCORES

    0 1 2 3 4 5 6

    0 1 2 3 4 5 6

    Internal crossing

    Results vs pre-trade estimates

    Ease of use

    Customisation

    Price improvement

    Anonymity

    Speed

    Cost

    Execution consistency

    Reduce market impact

    Improve trader productivity

    +EY

    7 = Excellent 1 = Very weak

    '*(63&3"5*/(0'"-(03*5).1&3'03."/$&

    7SYVGISJEPPGLEVXW8LI86%()%RRYEP%PKSVMXLQMG8VEHMRK7YVZI]

    Other: 12.4%

    Speed: 9.4%

    Ease of use: 7.5%

    Price improvement: 6.0%

    Reduced market impact: 14.6%

    Execution consistency: 9.0%

    Trader productivity: 15.0%

    Anonymity: 12.0%

    Cost: 14.2%

    '*(63&3&"40/4'0364*/("-(03*5).4

    One in three buy-side traders is now

    using algorithms totrade more than 40%of equities orderflow.

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    Belgium. The marketextremes of the recent pasthad revealed algorithms to

    be less dynamic than expect-ed, he observed, as outagesincreased. In general, a lot

    of brokers struggle with thetechnology, he remarked.

    A head trader at a USlong-only/hedge fund firm

    said that algos had becomeless consistent over the past

    year and required higher lev-

    els of manual intervention to

    remain effective, especiallyfor smaller-cap names.Another US trader at a simi-

    lar firm lamented the factthat while Credit SuissesGuerrilla algorithm was par-

    ticularly good for less liquidnames, he was still searchingfor something similar from

    other providers.

    0WFSUBLJOH78"1

    Three years ago, VWAP wasthe outstanding algorithm ofchoice for buy-side traders;easy to understand and sim-

    ple to measure, nothing cameclose. The algo equivalent ofa workhorse, there was little

    love lost, with VWAP algo-rithms demeaned by surveyrespondents as boring and

    unimaginative. But VWAPhas remained a popularchoice, buoyed by its simplic-

    ity and fittingly described asthe disco music of the algoworld (no one raves aboutits subtlety, but it still makes

    people get up and dance).This years survey records thefirst notable decline in the

    use of VWAP among buy-

    algorithms, others notedthat the consistency of algo-rithmic performance

    declined as volatilityincreased. There was clearlyless consistency with pre-

    trade estimates, commentedan equity trader at a UKfirm that runs both long-only and hedge fund busi-

    nesses. Most algos dontadapt to volatile markets,commented the head trader

    at a long-only manager in

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    > $50 billion$10 - 50 billion$ 1 - 10 billion< $ 1 billionAll

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    PROVIDERS

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    FRESPONDENTS

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    For the thirdconsecutive year,

    implementationshortfall for singlestocks has risen inpopularity.

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    the relative demise of VWAPspeaks less of its unpopulari-

    ty it still exhibits enduringappeal and more of thegrowing maturity of buy-side

    traders in deploying algo-rithms as an active part oftheir trading strategies. In the

    three years since the surveybegan, algo usage has evolvedfrom less sophisticated par-ticipation strategies such as

    VWAP and TWAP to morecomplex price improvementapproaches that seek to mini-

    mise slippage from a targetprice. As a result, for the thirdconsecutive year, implemen-

    tation shortfall (IS) for singlestocks has risen in popularity,up from 39% in 2008 to 68%

    in the latest survey. Thisprocess of natural evolutionwas confirmed by oneAustralian-based trader who

    noted how the firms use ofalgorithms had shifted fromschedule-based algorithms,

    to more iceberg andSniper-styled [an aggressivetactic that will trade up to the

    limit price in a similar fash-ion to the Credit Suisse algoof that name] ones to elimi-

    nate problems and work toour adjusted IS benchmark.

    Comfort with algorithmsis increasing, evidenced by

    client demands for moreadvanced variations on exist-ing strategies. Responding to

    the survey, the head of equity

    commenting that unstablemarket volumes had made

    VWAP redundant for longperiods.

    Assessed alongside other

    types of algorithm, however,

    side respondents, down from64% to 58%. In part, any dip

    in the appeal of VWAP algo-rithms can be attributed tomarket volatility, with one

    Hong Kong-based trader

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    TWAP

    Internal crossing

    Implementation shortfall(basket)

    Dark liquidity seeking

    Participation

    Implementation shortfall(single stock)

    VWAP

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    OFRESPONDENTS

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    FRESPONDENTS

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    The demand for algorithms that will assisttraders to deal in size was a recurring theme amongrespondents.

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    eliminate the need for my

    traders to split an order insearch of liquidity, respond-ed the head trader at a long-only firm in Ireland. The

    search for a super algo thatcan consolidate dark liquidityon one deal ticket was ech-

    oed elsewhere in the survey.Based upon the commen-

    taries received, the buy-side

    traders wish list for tomor-rows algorithms is extensiveand varied, depending in no

    small part on the type offund under management.Some expressed a desire foropportunistic algos that let

    the user calibrate minimumand maximum limits andutilise smart order routing

    based on short-term signalscentred on tick data. A goodfew highlighted pairs trading

    as a major area of growth foralgorithmic development. Ifthere is one thing in com-

    mon however, it is the gener-al desire of buy-side tradersto take greater control overan aspect of trading which,

    in the three years since thesurvey began, has grown tobecome a vital component of

    their working lives.

    4FBSDIGPSUIFTVQFSBMHPAlgo selection has also beendriven by necessity as marketfragmentation has madeaccess to competing pools of

    liquidity the overriding con-cern of traders and sharp-ened the appetite for smart

    algos. Just how much thisobjective underpins tradingis revealed in the survey, with

    dark liquidity seeking algo-rithms used regularly bymore than 81% of respond-

    ents, up from 51% a yearago. Similarly, albeit from alow base, there has been afive-fold increase in the use

    of algorithms to take advan-tage of internal crossingopportunities, up from 5%

    in 2009 to 25% in the latestperiod of enquiry.

    The clear message from

    buy-side respondents was formore of the same. I wantmy algos to get me the best

    prices on the most importantavailable exchanges and crossup as much flow in darkpools as possible, comment-

    ed the head trader at aUK-based long-only manag-er. I want one algo that

    searches all the dark pools to

    trading at a German long-only firm called on providers

    to increase the functionalityof their algorithmic suites toallow more volume at

    favourable prices. Thedemand for algorithms thatwill assist traders to deal in

    size was a recurring themeamong respondents.

    As familiarity with theexisting range of algos

    increases, buy-side tradersnot only want to deploymore sophisticated strategies,

    they also want to be able tocontrol the strategic parame-ters of the algorithms they

    use. One Singapore-basedhead trader, for example,wanted the capability to set

    aggression levels at differentprice points. There was anoften-voiced concern amongrespondents that broker algo-

    rithms were not tuned to thetrading style of buy-sidefirms. Some IS strategies are

    too patient on price improve-ment and too aggressivewhen the price is away from

    the arrival, commented thehead trader at one UK long-only/hedge fund manager.

    The programs are gettingbetter at reacting to the stockmoving away. However, thefocus seems to be towards

    the aggressive side, asopposed to patience,observed the head trader at a

    US-based hedge fund.

    I want one algo that searches all the dark pools toeliminate the need for my traders to split an order in

    search of liquidity.LIEHXVEHIVEXEPSRKSRP]JMVQ

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    Functional capabilities

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    Bank of America Merrill Lynch

    Credit Suisse

    Deutsche Bank

    0/&4508"5$)

    BNP Paribas

    Sanford Bernstein

    In 2010, buy-side traders cited

    improving trader productivity as the

    single most important reason for

    using algorithms. In an environment

    where trading desks are under

    expense pressures it should

    perhaps not come as a surprise that

    getting more trades done with fewer

    Survey respondents were asked to provide a rating for each algorithm provider

    on a numerical scale from 1.0 (very weak) to 7.0 (excellent), covering 11 functional

    criteria. Data taken from over 300 separate evaluations was used to compile the

    provider Roll of Honour. In assessing the rankings, the judgements of the various

    respondents were weighted according to three components: the value of assets

    under management; the proportion of business done using algorithms; and the

    number of providers being used. This meant that the most important evaluations

    were assigned as much as three times the weight of the least important.

    In arriving at the overall Roll of Honour the scores received in respect of each

    of the 11 functional capabilities were further weighted according to theimportance attached to each of them by respondents to the survey. The aim is to

    ensure that in assessing service provision, the greatest impact results from the

    scores received from the most sophisticated and active market participants in

    those aspects of service they regard as most important. In addition, there is

    close scrutiny of individual responses to ensure that individual assessments that

    are very favourable or unfavourable do not distort average scores unduly.

    .&"463*/('6/$5*0/"-$"1"#*-*5*&4

    1 Roll of Honour recipients are listed in

    alphabetical order throughout the survey.

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    Within the overall framework of

    sharply lower available commissions,

    intense competition and new

    entrants, it might be expected thatthe scores on this question would be

    different from a year ago. The

    shakeout is nonetheless dramatic,

    with none of the names listed in the

    Roll of Honour and Ones to Watch in

    2010 featuring 12 months earlier.

    Average scores were down, though

    still close to 5.50. Scores among the

    brokers receiving the greatest

    number of responses were quite

    close, but it is clear from scoring and

    client comments that some

    newcomers are using price as an

    important competitive differentiator.

    This should be a source of concern

    for market participants generally

    given the ongoing investment

    needed to maintain a credible

    presence in the business.

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    Goldman Sachs

    J.P. Morgan

    Morgan Stanley

    0/&4508"5$)

    Barclays Capital

    Bloomberg Tradebook

    In theory algorithms are nothing if

    not anonymous. To reduce market

    impact and achieve consistent

    results they need to be invisible in

    the market. In 2009, the average

    score of 6.0 across all respondents

    suggested a high level of

    satisfaction with this criteria across

    all providers. The average score in

    2010, though still very good, is quite

    sharply lower however. Among the

    leading providers, scores were quite

    algorithmic trading according to

    most followers and, as in 2009, was

    singled out by buy-side respondents

    as the second most importantaspect of service.

    Scores achieved across the survey

    were largely unchanged, and while

    the average was better than 5.0

    (which represents general

    satisfaction but little more), they

    remained perhaps a little

    disappointing. However, that may

    be a function of client perceptions

    of reducing market impact rather

    than any failings in the algos

    themselves. Interestingly, the

    recipients of the Roll of Honour

    conclusively outscored the

    competition, with the sole exception

    of the brokers named as Ones to

    Watch in 2010.

    $045

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    Goldman Sachs

    J.P. Morgan

    Morgan Stanley

    0/&4508"5$)

    Barclays Capital

    CA Cheuvreux

    In the 2009 survey, cost featured as

    the most important reason for using

    algorithms. This year it figured in

    third place, with close to one-sixth

    fewer buy-side traders citing cost as

    a reason to use algorithms.

    Nevertheless, client comments

    suggest that some buy-side traders

    are still driven primarily by a simple

    desire to lower average commission

    rates. However, from a provider

    perspective the good news is that

    such attitudes seem to be in

    decline.

    people should be a key objective.

    Achieving that while simultaneously

    generating consistent execution

    results needs to be a key goal,therefore, for all algo providers.

    The good news for providers is

    that clients appear satisfied by the

    productivity gains they are

    achieving. Average scores across all

    survey respondents were highest for

    this question, averaging more than

    5.50. As might be expected, brokers

    with a long history of algo provision

    scored well, with Credit Suisse

    replicating its performance of a year

    ago in this category. Deutsche

    Banks inclusion in the category is

    also noteworthy since its history in

    this space is shorter than some of

    the competition. Among other

    providers noted in this category,

    BNP Paribas stands out, having

    devoted considerable effort to

    making its algorithms

    straightforward for clients to use,

    not least by undertaking custom

    work to minimise the need for

    traders to constantly fine tune

    algorithms for each transaction. This

    was reflected in the sound scores

    they received.

    3&%6$*/(."3,&5*.1"$5

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    Credit Suisse

    ITG

    UBS

    0/&4508"5$)

    ConvergEx

    Instinet

    The three providers highlighted in

    the 2010 Roll of Honour are the

    same as last year. Reducing market

    impact is one of the key virtues of

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    this is related to improving

    productivity by getting trades quickly

    into the market. However, it also

    reflects perceptions of latency of

    trading. Many buy-side traders would

    find it hard to quantify latency of

    trading but that does not prevent

    them having a perception of it. Most

    major providers scored at similar

    levels in this area, which may reflect

    the lack of available measures of

    performance. Among the Ones to

    Watch however, both Knight and

    Bloomberg Tradebook stood out in

    terms of the level of scores achieved.

    &9&$65*0/$0/4*45&/$:

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    Credit Suisse

    ITG

    Morgan Stanley

    0/&4508"5$)

    Knight Capital

    Socit Gnrale

    Along with productivity gains, for many

    buy-side traders consistency of results

    is regarded as a critical benefit to be

    gained from using algorithms. This

    years results showed a marginal

    improvement from 2009. While in

    some respects scores remain

    disappointing, this needs to be seen in

    the context of a year when some

    observers expected that market

    volatility would render algorithmic

    trading models worthless. It is a

    testimony to the overall resilience of

    these models that average scores

    stood firm, comfortably above 5.0.

    However, it is possible that the market

    turmoil did claim some victims. Scores

    varied widely, with the averages across

    major providers ranging from 4.69 to

    5.45. In such an environment it says

    41&&%

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    Bank of America Merrill Lynch

    Credit Suisse

    UBS

    0/&4508"5$)

    Bloomberg Tradebook

    Knight Capital

    Credit Suisse and UBS proved that

    their algorithms are up to speed for

    the second year running, and were

    joined in this category in 2010 by

    Bank of America Merrill Lynch. Speed

    was mentioned by around 30% of

    respondents as among the reasons

    for using algorithms. To some extent

    close, albeit at generally lower levels

    than in 2009. Among Ones to Watch

    the scores varied a good deal more,

    suggesting that not everyone is

    delivering convincingly against this

    standard.

    Morgan Stanley, which retained a

    leading position in this category for

    a second consecutive year, has

    always maintained that this aspect

    of service, while a basic

    requirement, should not be taken

    for granted. The inclusion of

    Goldman Sachs in the Roll of

    Honour suggests how dark pools

    are operated may be a factor

    influencing client perception and J.P.

    Morgan does well to be mentioned.

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    Deutsche Bank

    ITG

    UBS

    0/&4508"5$)

    Instinet

    Macquarie

    As a reason to use algorithms, price

    improvement has declined by more

    than one-third year on year. Whether

    this means that clients are

    unconvinced that algorithms can

    actually deliver better results is less

    relevant than the impact that may

    have on the marketing approaches

    taken by providers. Scores did

    manage to get above the 5.0 default

    level, but whether this reflects better

    perception or lower expectation is not

    clear. For some major players it would

    seem that clients are genuinely

    disappointed, given average scores

    well below 5.0. However, of all the

    providers, both ITG and UBS were

    cited repeatedly in this category,

    suggesting that their clients do see

    an ongoing opportunity to improve

    price performance.

    $6450.*4"5*0/

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    Goldman Sachs

    ITG

    UBS

    0/&4508"5$)

    Instinet

    Knight Capital

    Customisation continues to be of

    limited attractiveness to clients, but

    still offers some genuine source of

    differentiation. The Roll of Honour

    Lynch returned to the Roll of Honour,

    and were joined this year by ITG.

    */5&3/"-$3044*/(

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    Credit Suisse

    ITG

    UBS

    0/&4508"5$)

    None

    Scores for crossing were slightly

    higher in this years survey than in

    2009. However, the scores recorded

    in this category were still among the

    lowest posted within the survey. Given

    the greater sensitivity to crossing

    among clients, this is an area where

    some providers may need to do more

    work in terms of education and

    managing client perceptions. Among

    the major providers the weakest score

    was 3.84, which should be considered

    unsatisfactory by any measure, while

    the best score was a very creditable

    5.84. This difference in perception has

    the capacity to be a genuine source of

    competitive differentiation. The strong

    showing of UBS in the category says

    much about its ability to convey a

    message that is comfortable for users.

    In terms of Ones to Watch there

    were insufficient responses to merit

    a ranking this year. In some cases,

    the capability may not exist; in

    others it has simply not been

    evaluated sufficiently by clients to

    merit a ranking.

    much that Credit Suisse alone

    repeated its Roll of Honour ranking of

    a year ago. Scores also varied widely

    among the Ones to Watch in 2010,

    with Knight Capital scoring especially

    well. Whether such marked

    differentiation can be turned into

    significant business gains will only

    become apparent in next years survey.

    &"4&0'64&

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    Bank of America Merrill Lynch

    ITG

    UBS

    0/&4508"5$)

    CA Cheuvreux

    Nomura

    As clients make use of more

    algorithmic suites and generally

    become more comfortable with

    algorithmic trading tools, it would be

    logical for them to be less concerned

    about ease of use. Moreover, if gains

    are to be made in terms of trader

    productivity it follows that algos must

    be easy to use and, to that extent,

    comparing providers allows buy-side

    traders to see what really is easy and

    what constitutes difficult.

    Encouragingly, in this functional

    category overall scores remain very

    high, albeit slightly lower than in 2009.

    It is also noteworthy that the number

    of responses citing ease of use grew

    quite sharply year on year. In 2010,

    both UBS and Bank of America Merrill

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    names, including ITG, which

    featured last year, clearly do satisfy

    clients based on generally solid

    scoring. Other brokers, however,

    achieved average scores of below

    5.0. This may reflect a lack of

    capability or simply disinterest on

    behalf of their clients. Among Ones

    to Watch in 2010, both Knight

    Capital and Instinet scored

    extremely well. Whether this can be

    transferred into significant new

    business remains to be seen, but

    certainly some brokers believe this

    is still a valuable avenue to pursue.

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    Goldman Sachs

    ITG

    UBS

    0/&4508"5$)

    Knight Capital

    Nomura

    Given the clear desire for predictability

    of results, it is perhaps surprising that

    so few clients view consistency with

    pre-trade estimates as a factor in

    selecting algorithmic trading suites.

    Since the average scores achieved

    were the lowest in the survey, it would

    seem that clients have simply given

    up on pre-trade estimates and

    assume that actual results bear no

    correlation to them. The Roll of

    Honour names however, did score

    materially better than others, so for

    them at least an element of client

    belief in the data remains intact. It is

    also worth noting that Nomura, which

    focuses a good deal on pre-trade

    analysis, also scored well among the

    Ones to Watch.

    Overall performance

    As well as considering the functional capabilities of algorithm providers, the

    survey also assessed overall performance as measured across all capabilities,

    among five different groups of respondents. This analysis took account of both

    un-weighted and weighted scores based on the different levels of importance

    attached to the various aspects of service covered in the survey.

    .&"463*/(07&3"--1&3'03."/$&

    "4*"/$-*&/54

    30--0')0/063

    Citi

    Credit Suisse

    UBS

    0/&4508"5$)

    ITG

    Macquarie

    In 2009, responses to the survey

    from Asian clients were too few to

    categorise providers. This year the

    number of responses has increased

    and for a few brokers at least they

    are sufficient to make a realistic

    assessment. It is interesting to note

    the strong showing of Citi among

    this client group, while the

    accompanying Roll of Honour

    recipients are not surprising.

    Average scores among Asian clients

    were generally satisfactory but

    weaker than those seen in other

    regions. In part that may reflect the

    nature of the markets involved as

    well as the fact that usage of

    algorithms among Asian managers

    remains less well developed,

    though growing. It is also worth

    noting that Macquarie, one of the

    few indigenous Asian providers,

    received a number of strong scores.

    &6301&"/$-*&/54

    30--0')0/063

    Credit Suisse

    Deutsche Bank

    Morgan Stanley

    0/&4508"5$)

    Barclays Capital

    CA Cheuvreux

    After the UK, continental European

    respondents were more numerous

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    5IF"MHPSJUINJD5SBEJOH4VSWFZ

    -&"%*/($-*&/54

    30--0')0/063

    Bank of America Merrill LynchITG

    UBS

    0/&4508"5$)

    Instinet

    J.P. Morgan

    The weighting of leading clients is not

    based on size of assets alone, though

    that is one component. The others

    are the extent to which clients use

    algorithms within their business (i.e.

    the proportion of trading done using

    algos) and the number of providers

    they actually use. This makes them

    arguably the most knowledgeable

    and experienced respondents, with

    the greatest ability to compare and

    contrast the different service

    providers. ITG was among the Ones to

    Watch in 2009. Based on the latest

    findings, increased market

    penetration among respondents has

    led to ITG being included in the Roll

    of Honour for the first time. In what

    should be recognised as a very

    creditable achievement, both Bank of

    America Merrill Lynch and UBS once

    again feature in the Roll of Honour

    among the group of leading clients.

    Ones to watch in 2010 are J.P. Morgan

    and Instinet, having beaten off strong

    competition from Bloomberg

    Tradebook in this category.

    of Honour, while Bank of America

    Merrill Lynch also maintains its

    standing and reputation among UK

    clients despite the ownershipchanges it has undergone.

    64$-*&/54

    30--0')0/063

    Bank of America Merrill Lynch

    Credit Suisse

    Goldman Sachs

    0/&4508"5$)

    Instinet

    Pragma

    As well as being the most

    experienced users of algorithms, US

    clients are also the most satisfied

    with the performance of providers

    based on the scores awarded. Bank

    of America Merrill Lynch retains its

    Roll of Honour ranking from 2009,

    but is joined this year by Goldman

    Sachs and Credit Suisse, with

    Morgan Stanley scoring less well

    this year. It is interesting to note

    that trader productivity scored very

    highly among this respondent

    group, suggesting that as clients

    gain in maturity and confidence

    using algorithms the real pay-off

    can begin to be appreciated.

    Among the Ones to Watch in 2010

    both Pragma and Instinet achieved

    extremely high scores, albeit from a

    smaller reference group.

    than those of any other region.

    Scores were higher than those seen

    in Asia, but still behind the UK and

    North America. The main providersare seen as being North American

    in origin, even when they are Swiss.

    With the exception of Deutsche

    Bank, the survey found that

    indigenous European banks have

    yet to make significant inroads,

    based upon the number of

    responses received. As in Asia,

    indigenous providers do appear to

    be well regarded, however, as the

    scores for Barclays and, especially,

    CA Cheuvreux attest. But however

    well regarded they may be among

    their clients they are not yet among

    the leaders in terms of overall

    responses received.

    6,$-*&/54

    30--0')0/063

    Bank of America Merrill Lynch

    Instinet

    UBS

    0/&4508"5$)

    Bloomberg Tradebook

    J.P. Morgan

    UK clients comprise the largest

    group of respondents in the survey.

    They have also been exposed to

    algorithmic trading more than any

    other group outside of North

    America. Scores are generally strong

    and above average, which suggests

    that familiarity breeds a measure of

    comfort and satisfaction. The

    inclusion of Instinet in the Roll of

    Honour represents the fact that the

    overall survey responses they

    received tended to be concentrated

    in the UK and were generally good.

    UBS retains its position in the Roll

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    #SPLFSGFFECBDL

    3BJTJOHUIFTUBLFT

    -PPYWXVEXMSRM7XSGOTLSXS

    5IF"MHPSJUINJD5SBEJOH4VSWFZ

    As 2009 loomed on the

    horizon, buy-side trad-ers could have been forgiv-en for leaving algorithms

    on the sidelines for fear thatthey would not be able tocope with the unprecedent-ed levels of intra-day vola-

    tility unleashed byLehmans collapse.

    And many did just that,

    for a while at least. But adearth of liquidity and cap-ital in early 2009 meant that

    a large number of buy-sidetraders had little choice butto work with the tools they

    had to exercise greater con-trol over their executions.

    In the US, TABB GroupsInstitutional Equity Trading

    2009/2010 report noted thatthe surge in trading vol-umes in Q4 2008 had

    forced traders into trusting

    algorithms more extensively

    to handle the sheer volumeof trades as positions wereunwound furiously. The

    percentage of US institu-tional order flow directedvia broker algorithmsincreased to 31% in 2009

    from 24% 2008 and TABBpredicts it will rise higher,to 36%, in 2010.

    The importance of algo-rithms in times of high vol-umes is echoed in The

    TRADEs 2010 AlgorithmicTrading Survey. Trader pro-ductivity was the most fre-

    quently cited reason for usingexecution algorithms in 2009by survey respondents.

    4VJUZPVSTFMGTrader productivity was abig focus for our algorith-

    mic clients during 2009. We

    'BDFEXJUIIJHIWPMBUJMJUZBOEMPXWPMVNFTEVSJOHCVZTJEFUSBEFSTEFNBOEFENPSFGSPNUIFJSFYFDVUJPOBMHPSJUINT-FBEJOHTFMMTJEFQSPWJEFSTFYQMBJOIPXUIFZSFTQPOEFE

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    have enabled our clients toleverage our quantitativeskill set and unique liquidi-

    ty to provide them withsimplified, comprehensivetrading solutions to maketheir execution process

    more efficient, commentsMichael Seigne, head ofEuropean algorithmic trad-

    ing, Goldman Sachs.Though ranked less

    highly than trader produc-

    tivity by survey respond-ents, ease of use was also acommon theme for

    Goldman Sachs clients. Ifa client, for example,always wants to split a por-tion of their order to inter-

    act with non-displayedliquidity in a certain waywe will work with them to

    reduce the number ofparameters they need tothink about before sending

    us an order, he adds.According to Yvonne

    Hansmann, head of execu-

    tion sales, EMEA at Bank ofAmerica Merrill Lynch, cus-tomisation was an increas-ingly important differentia-

    tor for clients last year. Sheobserves that more clientswere working individually

    with their sell-side

    counterparts to create theirown specific strategies fromscratch.

    Clients no longer wanta simple off-the-shelf prod-uct, says Hansmann. Theywant customised strategies

    tailored to suit their tradingstyle and this is undoubted-ly where they receive the

    greatest benefits from algo-rithmic trading.

    While some ask for rela-

    tively simple tweaks, likechoosing which liquidityvenues they connect to,

    Hansmann says many moreare starting with a blanksheet of paper and workingwith their brokers to deter-

    mine the best algo strategyto suit their desiredbenchmarks.

    (PXJUIUIFGMPX

    Volatility levels fell in early-

    to-mid 2009 but volumeswere slow to pick up. Buy-side traders adjusted the

    strategies they used accord-ingly, says Rob Boardman,head of electronic trading,Europe, at agency broker

    ITG, noting the sharp risein the use of liquidity-seek-ing algorithms from 12

    months previously. The

    5SBEFSQSPEVDUJWJUZXBTBCJHGPDVTGPSPVSBMHPSJUINJDDMJFOUTEVSJOH1MGLEIP7IMKRILIEHSJ)YVSTIEREPKSVMXLQMGXVEHMRK+SPHQER7EGLW

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    We continue to focuson adapting our crossing

    process and liquidity strate-gy, including our non-dis-played pool, SIGMA, to

    help our clients re-aggre-gate liquidity. The quality ofthe liquidity continues to be

    paramount in determiningwhich destinations we con-nect to, says Seigne.Augmenting liquidity in

    this way continues to helpour clients executionquality.

    4QPJMUGPSDIPJDFCustomisation and a greater

    awareness of when toemploy specific algorithmicstrategies are signs that

    buy-side firms are becom-ing increasingly attuned tothe electronic trading envi-ronment and able to make a

    better critical judgement ofthe tools offered to them.

    With so many algorith-

    mic providers in the market 26 were reviewed byrespondents to The

    TRADEs 2010 AlgorithmicTrading Survey buy-trad-ers are not short of choice.

    This wealth of alterna-tives was highlighted in thenumber of individual sup-pliers of algorithms used by

    the buy-side traders thatparticipated in the survey. Atotal of 45.7% of respond-

    ents used five or more

    providers last year, com-

    pared to 40.5% in 2008.However, Owain Self,

    head of algorithmic trading

    for EMEA and the Americasat UBS, believes that nowlarge sell-side firms have

    started to rebuild, buy-sidetraders will start to consoli-date their algorithmicproviders.

    During the turmoil,traders were looking todiversify the relationships

    they had in the algorithmic

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    TRADEs 2010 AlgorithmicTrading Survey found that

    internal crossing algorithmswere used by 25% ofrespondents compared to

    5% the previous year, while82% used dark liquidity-seeking strategies compared

    to 51% in the 2009 survey.The change in market

    conditions over the yearwas dramatic, observes

    Boardman. Market volatili-ty was at once-in-a-genera-tion highs at the start of

    2009, but we are nowalmost back to pre-crisisvolatility levels and signifi-

    cantly reduced trading vol-umes, which favours liquid-ity-seeking strategies rather

    than playing it safe withVWAP strategies.

    Seigne at Goldman Sachsnotes that the increase in

    the number of non-dis-played trading venues and agreater focus on dark

    liquidity aggregation andconnectivity in 2009 alsodrove the use of these types

    of algorithms. Chi-XEuropes Chi Delta, BATSEuropes dark pool and

    SmartPool, the non-dis-played trading venue oper-ated by NYSE Euronext, are

    just three examples of dark

    pools owned by tradingvenues that launched andgained significant volume

    in 2009.

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    I wouldnt say there istoo much choice, says

    Hansmann, but headtraders need to considermore carefully how they

    are going to evaluate thestrategies they use. Quite afew clients now ask us to

    fill out questionnaires sothey can assess theattributes of specific pro-viders more effectively.

    Detailed evaluation of theperformance of the strate-gies they utilise is where

    execution consulting andtransaction cost analysiscapabilities add real value

    for the client.When rating algorithm

    performance, however,

    there were only smallchanges to the rankings ofservice in the 2010 surveycompared to 12 months

    previous. Declines in clientsatisfaction were most evi-dent in anonymity and cost,

    while buy-side tradersseemed marginally happierwith price improvement

    and customisation.Boardman asserts that

    the increased expectations

    of traders coupled with animprovement in the overallperformance of algorithmsacross the industry were

    two hidden effects withinthe ratings on service thateffectively cancelled each

    other out.

    space and experiment withnew providers, but I think

    this will contract overtime, says Self. Whilesome boutique algorithmic

    providers may deliver avery specialised offering, alot of clients will be

    putting pressure on theirbigger brokers to fill anyproduct gaps.

    Self argues that this kind

    of approach will work outto be more cost effective forclients of bulge-bracket

    firms that pay for algo-rithms as part of theiroverall broker relationship.

    In most cases, we can alsooffer a greater level of cus-tomisation, connectivity to

    a wider range of liquidityvenues and a better cus-tomer service and supportthan smaller, niche provid-

    ers, he adds.

    1JDLBOEDIPPTF

    Hansmann at Bank ofAmerica Merrill Lynchbelieves a greater choice of

    algo providers is an advan-tage. She observes that buy-side traders do not typically

    use all algorithms includedin a single providers suite,instead opting for one strat-egy for a VWAP trade on

    Deutsche Brse and anotherfor a VWAP trade on theLondon Stock Exchange, for

    example.

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    Algorithms have

    improved in reliability,speed and performance,says Boardman. Among our

    client base, price improve-ment was not always con-sidered as important as con-

    sistency of performance, asclients that have manytrades to complete want adependable outcome.

    Traders are now more adeptat asking the right questionsto get the algorithmic per-

    formance they expect.