TrustYou - Social Sentiment Search
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Circle of Trust
description
See how TrustYou is compiling all review sites (booking.com, olidaycheck, etc. ) and is summarizing and structuring them and gives the travellers a very easy over view.
Transcript of TrustYou - Social Sentiment Search
Circle of Trust
What we love to do …
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Huge amounts of scattered social content
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We have a vision to organize social media...
UnderstandSemanticSocial Media Chaos
SemanticTechnology
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“The check-in was very quick.”
“Food and drinks were great.”
“No WiFi inhotel rooms.”
“The surroundings were noisy and
bleak.”“The staff was friendly to
kids.”
UnderstandSemanticSocial Media Chaos
Using semantic technology...
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To understand what is being said!
HotelABC
HotelDEF
HotelXYZ
- Dirty rooms (3)
+ Kid Friendly Staff (4)
Category: Family Hotel
SemanticTechnology
UnderstandSemanticSocial Media Chaos
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“Not that great… the food in the restaurant was way too expensive.”
“Awesome hotel! The view from the balcony was great. The pool is very nice as well. I can recommend this to anyone!”
“The hotel is right downtown, but the bathroom is small and there aren’t enough parking spots.”
“Can’t recommend this hotel! The under-ground parking garage is too tight for family minivans.”
“The hotel has great access to public transport. Also, the decoration in the restaurant is very romantic.”
“Well, I’m not so sure – I have really seen much nicer hotels in the Munich area.”
“The hotel is about average…“
“Stay away at all costs!“
“Nothing special! But did the job overall.“
“I was rather disappointed.”
“All I can say is: Good hotel! The breakfast buffet was nice, and the rooms were very spacious. However, the personnel was not that friendly at times.”
© TrustYou 2012
“The hotel is right downtown, but the bathroom is small and there aren’t enough parking spots.”
“Not that great… the food in the restaurant was way too expensive.”
“Awesome hotel! The view from the balcony was great. The pool is very nice as well. I can recommend this to anyone!”
“All I can say is: Good hotel! The breakfast buffet was nice, and the rooms were very spacious. However, the personnel was not that friendly at times.”
“Can’t recommend this hotel! The under-ground parking garage is too tight for family minivans.”
“The hotel has great access to public transport. Also, the decoration in the restaurant is very romantic.”
“Well, I’m not so sure – I have really seen much nicer hotels in the Munich area.”
“The hotel is about average…“
“Stay away at all costs!“
“Nothing special! But did the job overall.“
“I was rather disappointed.”
DowntownParking Garage tooTight for Minivans
Food waytoo Expensive
Nice Breakfast Buffet
PersonnelUnfriendly
Beautiful Viewfrom Balcony
Romantic Decorationin Restaurant
Few Parking Spots
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“The hotel is right downtown, but the bathroom is small and there aren’t enough parking spots.”
“Not that great… the food in the restaurant was way too expensive.”
“Awesome hotel! The view from the balcony was great. The pool is very nice as well. I can recommend this to anyone!”
“All I can say is: Good hotel! The breakfast buffet was nice, and the rooms were very spacious. However, the personnel was not that friendly at times.”
“Can’t recommend this hotel! The under-ground parking garage is too tight for family minivans.”
“The hotel has great access to public transport. Also, the decoration in the restaurant is very romantic.”
“The hotel is about average…“
“Stay away at all costs!“
“Nothing special! But did the job overall.“
“I was rather disappointed.”
„Das Hotel war nicht so toll… im Restaurant war das Essen viel zu teuer!“
“Well, I’m not so sure – I have really seen much nicer hotels in the Munich area.”
Hotel:• Few parking spots (25)• Parking garage too tight
(4)
Service: • Unfriendly personnel (14)
Location: • Downtown (52)
Room: • Beautiful view (18)
Restaurant: • Expensive food (22)• Nice breakfast buffet (16)
Hotel ABCVanessa at HolidayCheck - 05-11-2010 - 4 out of 5 points
“…The hotel is right downtown…”
Thomas at Venere - 04-19-2010 - Very good
“…Hotel ABC is situated right in the center of the city…”
Mary at Yelp - 04-03-2010 – 5 out of 5 stars
“…It is located right across from the central station…”
And again, we discovered
something amazing...
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100 M
1 Billion
Online Reviews
Guest Satisfaction Surveys
Reviews vs. Guest Satisfaction Surveys
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Market Leader in Social Media Monitoring
Dedicated to Hospitality
+ 10,000 customers
Market Leader in Social Media Monitoring
What YOU should beaware of
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Circle of Trust
INFLUENCERSHOTELS
CONSUMERS
Influence onrevenues and
reputation
Consumers post reviews and sentiments
CIRCLE OFTRUST
Influenceconsumers’ decisions
SOCIAL MEDIA
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Circle of Trust Problems
Missing direct
influence
Unstructured reviews and sentiment
CIRCLE OFTRUST
Missing Relevancy
No analysis and direct interaction
CONSUMERS SOCIAL MEDIA
INFLUENCERSHOTELS
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TrustYou's Circle of Trust
CIRCLE OFTRUST
CONSUMERS SOCIAL MEDIA
INFLUENCERSHOTELS
Listen
Understand
Convince
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Semantic
API
SocialData API
SocialData API
Listen
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Understand
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Understand
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Convince
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Convince
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Convince
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1. LISTEN to everything
The First Solution for Reviews AND Surveys
2. ANALYZE to understand3. CONVINCE to book
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