The simple way to save

Company  OverviewJanuary  2013

An online financial institutionthat creates an easy to usesocial saving network

How it works

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The first viral financial product

• Parents  invite  family  &  friends  to  contribute

• Family  &  friends  sign  up  new  accounts

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Common  Trust  Fund

Behind the Scenes

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UTMAUTMA UTMA UTMA

Parent  opens  one  UTMA  for  each  child

TrustEgg  pools  accounts  into  a  CTF

As  custodian,  TrustEgg  invests  CTF

Two years of legal & expert research

Families save a lot for their kids

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<$35k $35k to $100k >$100k

$51.1k

$20.6k$13.7k

Source:    “How  America  Saves  for  College”,  SallieMae  NaPonal  Study  of  Parents  with  Children  Under  18,  Conducted  by  Gallup  2010

Average  Savings  at  age  18  by  Level  of  Income

60%  are  saving  for  their  children’s  college80%  start  before  the  child  turns  667%  use  regular  savings  or  checking  accounts

$28k  overall  average$132  per  month

$53  per  month

$35  per  month

$73  per  month

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529 plans not widely used

• Less  then  3%  parPcipate

• Of  those  that  do  have:– 25x  more  money

– 3x  median  income

• Reasons  cited:  Too  complicated,  don’t  understand,  fees  to  high,  could  lose  money  if  child  doesn’t  go  to  college,  don’t  know  which  state,  too  many  choices

$170 billion under management

The market is ready

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---------- Forwarded message ----------From: Ernie KrauthDate: Sun, Jan 20, 2013 at 12:23 PMSubject: Re: TrustEggTo: Jeff Brice <jeff@trustegg.com>

Jeff,

My Brother actually read an article about your company because I am expecting my second child any day now.

I think this is a great idea and I am definitely willing to try setting it up. I really want my family to participate but they are a little technically challenged so I hope it is as easy as it sounds.

I look forward to the launch and preparing for my children's future.

Ernie---------- Original Message ----------On Sat, Jan 19, 2013 at 4:32 PM, Jeff Brice wrote:Ernie,Thanks for your interest in TrustEgg. We're currently testing and preparing for our launch. We will definitely let you know when we're taking on accounts.So where did you hear about us? What do you think of the site?

Accounts extremely valuable• Zero  churn  accounts

• Ability  to  market  other  financial  products

• Every  child’s  first  banking  relaPonship

• Valuable  relaPonships  with  parents  &  other  donors

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<$35k $35k to $100k >$100k

$51.1k

$20.6k$13.7k

Source:    “How  America  Saves  for  College”,  SallieMae  NaPonal  Study  of  Parents  with  Children  Under  18,  Conducted  by  Gallup  2010

Average  Savings  at  age  18  by  Level  of  Income

$28k  overall  average$132  per  month

$53  per  month

$35  per  month

$73  per  month

$329  CLTV$498  CLTV

$1,242  CLTV

$687  Average  Customer  LifeAme  Value

Marketing plan

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Phase  1•Test  &  “harden”  product•Test  SEM/FB  AdverPsing•Hone  sign  up  process•Hone  referral  process•Test  pledging  dollars•Technology  press•Blogger  outreach

Phase  2•Drive  up  viral  coefficient•OpPmize  SEM/FB  Ads•OpPmize  conversion•Financial  press•FoundaPon  partnerships•Seed  co-­‐markePng  deals•Sponsor  baby  showers•Win  Finovate  “Best  in  Show”

Phase  3•Raise  Series  A•Begin  mass  markePng•Baby  registry  integraPon•Empowering  charitable  iniPaPves

Q1 Q2 Q3

The perfect team

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Jeff  Brice  –  CEO  7  years  trust  &  bank  accounPng  experience  Y-­‐Combinator  Winter  2011

Kinda  Hatamale  –  CMO  Head  of  acquisiPon  markePng  for  Mint.com  GM  of  PayTrust,  a  division  of  Intuit  Business  Strategy  –  Provide  Commerce  MarkePng  Manager-­‐  Home  Depot

John  Zdanowski  -­‐  CFO  15  years  high  growth  startup  experience    CFO  Linden  Lab/Second  Life  CFO  HouseValues,  IPO  2004

Financial projections• Paid  CAC  starts  at  $100  &  declines  

slowly  from  there

• Each  UTMA  account  refers  0.5  accounts  per  year

• Average  Monthly  ContribuPon  equals  average  family  savings  per  month

• Spend  $50k  per  month  in  markePng  aler  raising  $2m  in  Sept

• No  other  revenue  streams

– Student  loans

– Credit  cards

– First  financial  relaPonship

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$1  Billion  of  CLTV  in  year  3$60  Billion  under  management  in  year  10

(1/3rd  of  529  Plans  aler  16  years)

Key Advisors• Honorable  Robert  List  -­‐  Former  Governor  of  Nevada,  former  Nevada  State  Aoorney  General

• Scoo  Walshaw  –  Former  Banking  Commissioner  for  the  State  of  Nevada

• Les  Revzon  –  40  year  veteran  of  the  Trust  Industry

• Gabe  Krambs  –  Co-­‐founder,  8  years  technical  experience  at  Sonic  Foundry  &  JD

• Eric  Genrich  –  Wisconsin  State  Assembly

• Chris  Yeh  –  Former  Ustream  CEO

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Current Investors

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• David  Vivero,  Founder/CEO  RentJuice  Sold  to  Zillow