Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit
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Transcript of Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit
![Page 1: Truphone, Ubuntu, Metaswitch, Telestax Dangerous Demo and presentation at TADSummit](https://reader036.fdocuments.us/reader036/viewer/2022081401/5589da72d8b42a2c1d8b4699/html5/thumbnails/1.jpg)
A World Without Borders
Joint DemonstrationTAD SummitIstanbul 2014
James BodyHead of Research & Development
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Introduction
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Hello World!
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Introduction to Truphone
❖ Formed 2006 by James Tagg
❖ Software Cellular Network – selling enabling technology to MNOs
❖ Became an operator – TRUPHONE - ‘Eat our own dogfood’
❖ Initially an ‘Over The Top’ (OTT) player
❖ Bought GSM Mobile Network Assets from 2008 onwards
❖ Full member of GSMA
❖ New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011
❖ Strength today – circa 850 employees globally
“Truphone – it’s changing the way we communicate”– Network Manager, Nasdaq 100 Biotech Company
IN COMMERCIAL CONFIDENCE© 2013 Truphone. Version 1.0.
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
❖ In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent
❖ And he couldn’t behave like normal when doing international business
❖ He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals
❖ He formed Truphone to address these challenges
❖ Originally an OTT Mobile VoIP play❖ That evolved into the World’s First
Global Mobile Network Operator!
❖ Truphone is now a global enterprise
❖ Around 100 Employees in offices across 10 countries
❖ Official Technology Partner for Caterham F1, Vitesse Arnhem and Volvo Ocean Yacht Race
❖ Clients cover FTSE 100 and Fortune 500
❖ Redefined geography with unique innovative products and service
❖ Scalable technology infrastructure built withblue chip providers
From pasture… …to pit-lane
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Why are Applications so important to Truphone?
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Section
© STL Partners 2014
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Service Differentiation
13 November 2014© 2013 Truphone. Version 1.0.
Applications and their functionality are a major driver in the selection process for major corporate customers.Truphone Mobile recording allowed Truphone to win major contracts which were unimaginable previously
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Live Demo?
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Too Many Lego™ Slides!
X
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What is needed here….
Show REAL capabilities
DANGEROUS DEMOS!
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AIM
To rapidly build a joint demonstration showing of real life capabilities of TAD ecosystem components
Truphone- Mobile numbers- Core network- Lookups and SMS (via API)
Canonical- Cloud OS with Orchestration- Live Dashboard
Metaswitch- Project Clearwater - Cloud based IMS
Telestax- Application server (with Development Interface)
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
The Demo Team
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Demo Team
• Truphone– James Body
• Canonical– Artur Tyloch
• Metaswitch– Paul Drew
• Telestax– Jean Deruelle
• (Plus supporting cast of thousands)
13 November 2014© 2013 Truphone. Version 1.0.
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Artur Tyloch
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We are the company
behind Ubuntu.
Canonical
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UbuntuThe Dominant Cloud
OS
Cloud OrchestrationJuju, Maas, Landscape
OpenStack#1 Private Cloud Distribution
Professional Services
World-ClassEnterprise Support
What we offer
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Developers choose Ubuntu
Public guests OpenStack hostsSources: Various, Consolidated clouds* Source: OpenStack Survey 2014
* Sources: Scalr, Rightscale, Microsoft. Includes usage on AWS, Azure, Rackspace, ** Grey indicates Red Hat Enterprise Linux market share
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Ubuntu is the platform of innovation1
IaaSOpenstac
k:
Cinder
Nova
Neutron
Horizon
Glance
Ceph
Swift
Big Data
SDN PaaSHadoop
Horton
Works
Couch
Mongo
Storm
Spark
Nicira
BigSwitch
Midokura
Plumgrid
Juniper(OpenContrail
)
Cloud
Foundry
Heroku
EngineYard
ActiveState
All share Ubuntu as a default platform
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MAAS
PHYSICALPROVISIONING
+DYNAMIC
RE-PURPOSING
3 complementary automation tools
APPLICATIONDEPLOYMEN
T+
SCALING
ADMINISTRATION+
AUDIT+
COMPLIANCE
19
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4 it knows how to scale them
1 Juju is the conductor of server apps
3 it knows how to hook them together
2 it knows how to deploy them
5 it orchestrates them.
What is Juju?
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When you deliverWe enable you
❖ On any cloud…
❖ On Premise
❖ On Bare metal
❖ For demos
❖ For testing
❖ For real
❖ On any OS
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RestComm
RestComm
Dashing.io
Requirements: 15 VMs
Phone numbers redirection
2 IMS
4 Your data, application
5 Dashboard, analytics
1
3 IVR
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Moving to production: +6 VM
Monitoring
2 Log Management
1
3 NTP
Call +44 7417 89 19xx
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No magic:2 months 30min
(inc. deployment)
Summary
Technologies 20
VM Deployments 21
Call +44 7417 89 19xx
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Show Cloud
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Paul Drew
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THE BRAINS OF THE NEW GLOBAL NETWORK
METASWITCH NETWORKS
THE BRAINS OF THE NEW GLOBAL NETWORK
Paul Drew October 2014Metaswitch Networks | Proprietary and confidential | © 2014 |
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Metaswitch: the BRAINS OF THE NEW GLOBAL NETWORK
▪ Unmatched Communication Software DNA
– 30+ years of software development; broad portfolio
– proven business model; financial stability
▪ Cloud, NFV, SDN leadership – Industry experts, first-to-market virtualized
applications
▪ 650 employees– High retention of engineering expertise– Innovative, agile development methods
▪ 1000+ global customers– Service Providers– Equipment Manufacturers– Large Enterprises
▪ Built on– Innovation– Quality Engineering– Reliability– Exceptional customer support
Metaswitch Networks | Proprietary and confidential | © 2014 |
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The Network Brains are On The Move…
COMMODITY COMPUTE COMMODITY STORAGE COMMODITY SWITCHING
SERVICE INTELLIGENCENETWORK INTELLIGENCE
Metaswitch Networks | Proprietary and confidential | © 2014 |
…FROM DEDICATED HARDWARE APPLIANCES TO PRIVATE AND PUBLIC CLOUDS
INTELLIGENT SOFTWARE
GENERIC HARDWARE
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Project Clearwater – VoIP in the Cloud
The Cloud
Open Source
Open Standard APIs
+
+ =
Massively scalable, very low cost,
IMS-basedmass-market VoIP services platform
designed from the ground up to leverage
the Cloud
Business ModelInnovation
+
www.projectclearwater.org
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Demo
Clearwater
Mobile
Metaswitch Networks | Proprietary and confidential | © 2014 |
API AS
HTTP Restful APIs
Voice Survey
Application
Restcomm
IMS Core
Dashboard.io
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Jean Deruelle
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DEMO
Time to grab your phones and INTERACT!
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Join Us for a Drink
Dial
+44-741789-19xx (Where 19xx is your Year of Birth)
Note: Does not work on Avea
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Demo Phase 1: Show Real Live World Interaction
> Welcome> Determine favorite drink
- Beer- Wine- Soft Drink
> Check for underage drinkers > Select preferred drink > HLR lookup/playback caller info > Send SMS token for drink back to caller > Display result in real time on Dashboard
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
Switch Screen
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Demo Phase 2: Show Scaling Under Load
> Engage test traffic generator- Call set up with simulated media
> Increase traffic load exponentially > Show load balancing and scaling > New nodes spawned as load increases > Target: 10 k concurrent inbound calls
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
The Future?
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© 2013 Truphone Limited. All Rights Reserved. November 13, 2014
James Body
Head of R&D
UK: +44 74088 49622
US: +1 443 977 6128
AU: +61 466 927 683
NL: +31 629 710 683
HK: +852 514 98995
DE: +49 1529 0004 691
PL: +48 732 406 625
ES: +34 668103 427