TrueMail Multi Channel Integrated Marketing Launching 2015

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Transcript of TrueMail Multi Channel Integrated Marketing Launching 2015

TrueMail Marketing is a technology company that is able to create and execute one-to-one integrated marketing programs on behalf of our advertisers.

One Unified Process!

Toyota

Using our extensive database, we couple our ePostal data with cookies and mobile device ID’s allowing us to deliver the message to the same people

simultaneously across all channels.

Email

Cookie

Device ID

Deploy  to  pool  of  candidates  across  all  media  

Mul2-­‐Channel  Responder  Pool    for  Re-­‐Targe2ng  

Target  Hand  Raisers  

The average click through rate for a display ad is 0.07%.

The average click through rate of a retargeted ad is 10 times that.

Create a fully integrated marketing campaign using

multiple channels and multiple touches.

Enable the advertiser to reach high value and high intent audiences

1  TrueMail reaches your audience across multiple screens simultaneously.

Initial consumer engagement through an open or click response.

TrueMail re-engages the responding consumer through multiple channels.

Impressions Clicks Leads Sales Dollars

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Target customers across multiple screens reinforcing awareness and leading to greater brand recognition.

TrueMail  Universe  •  Email  •  Demographic  •  Psychographic  •  •  Firmographic  •  Cookie  •  Device  ID  •  

 

Client  Selects  Geo:  NY  Demo:  Female  18-­‐24  

TrueMail  Campaign  Deployment  System  

Mul2  Channel  Responder  Pool  for  Retarge2ng  

Email  Deployment  Retarge2ng  

Desktop  Web  Display  Retarge2ng  

Mobile  Display  Retarge2ng  

DSP  •  DMP    

Ad  Serve  ConfiguraGons  

 

Ad  Exchange  SelecGon  

 

Ad  Network    

Real  Time  Bidding    

ReporGng  

TrueMail  Marke2ng  Count  System  

135,642  

Truemail  Deployment  

Engine    

Advanced  Delivery  RouGng  

 ESP    

ReporGng  

Email  Responders  

Desktop  Responders  

Mobile  Responders  

Social  Responders  

Email  Deployment  Campaign  

Desktop  Web  Display  

 

Mobile    Display  

 

Social  Display  

 

Original Email

300x250 300x600

728x90 320x50

4 Display Ads

Find  Yours  

Own your campaign by utilizing the power of TrueMail Marketing

www.truemailmarketing.com [email protected] 1 (402) 991-5517 4521 Leavenworth St; STE 16, NE 68106  

TrueMail Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition. Founded on a unified platform integrating

multichannel data, advanced analytics, and cloud-based data hygiene and segment targeting technologies, let TrueMail’s best practices enable your businesses to increase marketing performance with end-to-end marketing services and data modeling and

scoring services.

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