TrueMail Multi Channel Integrated Marketing Launching 2015
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Transcript of TrueMail Multi Channel Integrated Marketing Launching 2015
TrueMail Marketing is a technology company that is able to create and execute one-to-one integrated marketing programs on behalf of our advertisers.
One Unified Process!
Toyota
Using our extensive database, we couple our ePostal data with cookies and mobile device ID’s allowing us to deliver the message to the same people
simultaneously across all channels.
Cookie
Device ID
Deploy to pool of candidates across all media
Mul2-‐Channel Responder Pool for Re-‐Targe2ng
Target Hand Raisers
The average click through rate for a display ad is 0.07%.
The average click through rate of a retargeted ad is 10 times that.
Enable the advertiser to reach high value and high intent audiences
1 TrueMail reaches your audience across multiple screens simultaneously.
Initial consumer engagement through an open or click response.
TrueMail re-engages the responding consumer through multiple channels.
Impressions Clicks Leads Sales Dollars
2
3
Target customers across multiple screens reinforcing awareness and leading to greater brand recognition.
TrueMail Universe • Email • Demographic • Psychographic • • Firmographic • Cookie • Device ID •
Client Selects Geo: NY Demo: Female 18-‐24
TrueMail Campaign Deployment System
Mul2 Channel Responder Pool for Retarge2ng
Email Deployment Retarge2ng
Desktop Web Display Retarge2ng
Mobile Display Retarge2ng
DSP • DMP
Ad Serve ConfiguraGons
Ad Exchange SelecGon
Ad Network
Real Time Bidding
ReporGng
TrueMail Marke2ng Count System
135,642
Truemail Deployment
Engine
Advanced Delivery RouGng
ESP
ReporGng
Email Responders
Desktop Responders
Mobile Responders
Social Responders
Email Deployment Campaign
Desktop Web Display
Mobile Display
Social Display
Original Email
300x250 300x600
728x90 320x50
4 Display Ads
Find Yours
Own your campaign by utilizing the power of TrueMail Marketing
www.truemailmarketing.com [email protected] 1 (402) 991-5517 4521 Leavenworth St; STE 16, NE 68106
TrueMail Marketing is a best practices Marketing Automation Technologies provider focused on efficient customer acquisition. Founded on a unified platform integrating
multichannel data, advanced analytics, and cloud-based data hygiene and segment targeting technologies, let TrueMail’s best practices enable your businesses to increase marketing performance with end-to-end marketing services and data modeling and
scoring services.
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