School Uniform Company

UXDI Project 29/19/2014

Offer updated uniform fashion, including pants and zip hoodies

Provide a “Must Have” checklist

Recommend accessories

Encourage individual expression through fashion

Website Project Brief

Personas

Jess

school

administrator

John

experienced

online buyer

Sarah

new to school

uniforms

Persona Motivators

Jess

school

administrator

Drivers“I want to make sure the parents’ needs

are met, alongside admin goals.”

Concerns“Giving parent choice in their

purchases, while meeting quality and

price goals.” “Making it easy for

shoppers to find items.”

Persona Motivators

Drivers“I like the efficiency of online

shopping.”

Concerns“I want to have enough information so

that I know I’m buying the right thing.”

“Clothing should be reasonably

priced.”

John

experienced

online buyer

Design Approach

Design

Test

Validate

Iterate

Design Approach in Action

Site Map

1

Navigation Schema

2

User Flows

4

Task Analysis

3

Key Takeaways

NavigationCheckout Process

Collaborative Shopping

Transparency

SCHOOL UNIFORM COMPANY

SCHOOL UNIFORM COMPANY SCHOOL UNIFORM COMPANY

Launch Prototype

Appendix

1. Research Notes & Insight

2. Site Map

3. Navigation Schema

4. Persona Details