True Spirit - Case Study
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Transcript of True Spirit - Case Study
understanding the
business
About the brandfreshmodern lightheartedopenappealingfriendly curatedthere when you need us but not in your way
Market SegmentsSavvy Spender
• Income: Upper Mid
• Income Producing Assets: Moderate
• Age Ranges: 35-54
• Presence of Children: Household with Children
• Homeownership: Mostly Owners
• Employment Levels: Professional
• Education Levels: Graduate Plus
• Ethnic Diversity: White, Asian, Mix
Source: Nielsen 2013
Market SegmentsPragmatic Purchaser
• Income: Upper Mid
• Income Producing Assets: Moderate
• Age Ranges: 35-54
• Presence of Children: Household with Children • Homeownership: Mostly Owners
• Employment Levels: Professional
• Education Levels: Graduate Plus
• Ethnic Diversity: White, Asian, Mix
Source: Nielsen 2013
Concept Model
the users
who are
Sarah New to uniforms
Tech Averse
Tech Savvy
SpendyFrugal
Driver
Concerns
“I want our family to fit in
“I hope I’m ordering the
right thing
John Experienced
Tech Averse
Tech Savvy
SpendyFrugal
Driver
Concerns
“I like the efficiency of
online shopping
“I want to have enough information so that I know
I’m buying the right thing. Clothing should be reasonable priced.
Jess Administrator
Tech Averse
Tech Savvy
SpendyFrugal
Driver
Concerns
“I want to make sure the parent’s
needs are met, alongside admin goals
“Giving parent choice in their purchases, while
meeting quality and price goals. Making it easy for shepper to find items.
the competitors
who are
competitive ANALYSIS
feature ANALYSIS Competitors How they Categorize their
inventoryWhat information do they display about product and purchasing
Is there any intresting approach that stands out?
UNIQLO Outwear, Tops, Bottoms, Underwear
Size by Age group (includes a size chart) ; Product Information, Delivery and Returns Information n/a
GAP Girls and Boys
Product Information, Delivery and Returns Information, Product Reviews and Size Chart Front page shows outfit suggestions
BODENBoys, Girls > Baby (0 -3yr) Mini (1 - 12yr) Johnnie B (9 - 16yr)
Product Information, Delivery and Returns Information and Product Reviews "Previous Views" on the bottom
HM Boys, Girls and "This Week" Description and Detials
Categrogry of "This Week" ( Kids Basics, Bestsellers, Sustainable Style, Selected Kid's Clothing, Sweet Dreams , Pyjama party)
J CREW Boys and Girls Product Information When you add to bag, its says " Free Returns in UK, Shop wiht Conifdence"
HARRODSUniform Section > Endless Scroll with all the categrories in one page you scroll down
Icons on the right displaying Brand search, Information and Favorites
LANDS END Schools > Boy & Girl> Items More information, Favorites, Returns
You can Personlaize it with Letters / When you add to cart says " You May Aslo Like"
John Jess SarahFeatures they’d like
feature ANALYSIS
John Jess SarahFeatures they’d like
card SORTING
A method used to help design or evaluate the information architecture of a site.
user FLOWS
SarahJohn
the design METHOD
the client+ + = foundation
solution the
research ux
designer
user TESTING
rapiditerative prototype
sketching WIREFRAMES
Boys
Girls
Unisex
Sale
Tops
Bottoms
Formal
Gym
Tops
Bottoms
Formal
Gym
Accesories
Clothes
Tops
Bottoms
Formal
Gym
Accesories
Clothes
Customer Support Contact UsScholarship Programs
Free Shippings Free Returns
Wishlist Bag (0) $0.00
Find your School Boys Girls Unisex About
Search the siteSign In | Register
GirlsTops Sort by
Filter by
Size
Color
Item Price
300 x 250 Ad(Medium Rectangle)
Quick View
300 x 250 Ad(Medium Rectangle)
Quick View
Item Price
Item Price
Quick View
Item Price
300 x 250 Ad(Medium Rectangle)
Quick View
300 x 250 Ad(Medium Rectangle)
Quick View
Item Price
Item Price
Quick View
Item Price
300 x 250 Ad(Medium Rectangle)
Quick View
300 x 250 Ad(Medium Rectangle)
Quick View
Item Price
Item Price
Quick View
Item Price
300 x 250 Ad(Medium Rectangle)
Quick View
300 x 250 Ad(Medium Rectangle)
Quick View
Item Price
Item Price
Quick View
Test / Iterate
