Tromp Medical BV - carestream.com · First things first •Product training •Website •General...
Transcript of Tromp Medical BV - carestream.com · First things first •Product training •Website •General...
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Tromp Medical BV
September 9th, 2014
Menno Wink – Commercial director
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Tromp Medical
•Company overview
•Products
•Carestream– Market approach
– Promotion
– Results
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Company Overview
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The Netherlands
•Population: 16,5 million
•University hospitals: 8
•General hospitals: app. 90
•Limited private centers
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How it started …
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1991 -1994
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1994-1997
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1997-2010
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2010 -
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Tromp Medical BV
•Founded in 1990
•System Refurbishing & Export
•Independent Service Provider
•X-Ray tubes / Image Intensifiers
•Digital Subsystems / Generators
•Complete equipment & Disposables
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Present
•Sales, service and maintenance of medical imaging systems, subsystems and components
•A-label Equipment + Top Notch Service
•App. 45 employees
•The Netherlands
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Main Partners & Products
Carestream
•Digital Radiography
•Mobile X-Ray
•Retrofits
Hologic
•Mammography
•Biopsy Disposables
•Bone Densitometry
•Mini C-arms
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Hologic
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Suros56%
SenoRx43%
Mammotome1%
VAB
Suros SenoRx Mammotome
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Carestream
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Carestream
Tromp Medical appointed dealer May 2012
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First things first
•Product training
•Website
•General mailings about our dealership
•Go to market plan:– Revolution
– Evolution
•Purchase of our own demonstration Revolution unit– Seeing is believing
– Delivery only late 2012
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Market approach Revolution
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Market approach Revolution
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Revolution Road Show – October 2012
•Freeze the market
•1 dummy Revolution unit
•1 truck
•5 long days
•Over 15 hospitals
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Demonstrations & Trade shows
• On site evaluations (with application support)
• NVMBR - Dutch radiographer association
• Other local congresses
• RSNA
• ECR
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Tell the others – Share success
• News letters
• Direct mailing
• News items
• E-mails
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Carestream
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Results
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Results
• Revolution: 35
• Evolution: 14
• Retrofit: 12
• Ascend: 2
• Detectors: 73
– DRX1(C) 56
– DRX2530C 13
– DRX43x43 4
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Thank you!
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Better Images Better Care