Triple Shot Bartenders Project Plan (updated)
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Transcript of Triple Shot Bartenders Project Plan (updated)
![Page 1: Triple Shot Bartenders Project Plan (updated)](https://reader036.fdocuments.us/reader036/viewer/2022081400/555cef88d8b42a08668b4b4f/html5/thumbnails/1.jpg)
Triple Shot Bartenders
Project Plan (Proposal)July 06, 2009
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Vision
• To become the premier private event bartending service in the San Francisco Bay Area
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Purpose
• Impress party guests and clients• Minimize party costs
– Mixed drinks cost less and taste better
• Let party hosts enjoy their own party
![Page 4: Triple Shot Bartenders Project Plan (updated)](https://reader036.fdocuments.us/reader036/viewer/2022081400/555cef88d8b42a08668b4b4f/html5/thumbnails/4.jpg)
Why be involved?
• Make money quickly doing something fun
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Growth Plan
• Stage 1: Small house parties• Stage 2: Medium-sized events (100+)• Stage 3: Corporate events
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Team (so far)Name Responsibilities
Jireh Owns and funds project (sponsor)Bartending expertise
Dwight Project managerAccount management expertise
Fernando Marketing & promotionsRestaurant service expertise
Marcy Marketing & promotionsRestaurant service expertise
Amber *Project managerEvent production expertise
*let us know where you’re most interested, Amber
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Organizational Structure
• Marketing– Find parties to bartend at– Hand out marketing materials
• Bartenders – Serve drinks at party– Make drink lists
• Account managers– Communicate with clients– Organize bartenders (schedules)– Ask for testimonials
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Marketing Strategy
• FREE bartending• Host parties• Ask for Yelp.com referrals• Leave marketing materials:
– Business cards– Website– Flyers
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Marketing Strategy
FREE bartending• Who’s going to turn down a free bartender?
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Marketing Strategy
Yelp.com referrals• People trust Yelp referrals.• If we get strong testimonials on Yelp, people
will start to call us.
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Marketing Strategy
Host parties• What are the keys to making this
“successful”?– Get us more gigs– Build the Triple Shot Bartender brand
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Marketing Strategy
Host parties• Who do we invite to these parties? We need
people who will get us gigs to bartend at.
*Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party to get to know them?-this could get us connected to their online “outgoing/party” community and a lot of great reviews
*Idea: what if we threw professional “networking” events? If we did them right, maybe the networkers will find us other gigs too.
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Success Metrics (for now)
• Increased # of bartending gigs• Increased # of Yelp reviews
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Competitive Analysis
• Less than 10 bartender companies in Bay Area– Main Competitors: Drinksf.com, baytenders.com,
allan-brown.com
• Mostly service 100+ guests events• Don’t aggressively cater to smaller events• Poor image:
– Bad websites– Unprofessional on phone– Don’t follow-up with emails
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Competitive Advantage
• Price: We do it for FREE!!!– (Make money off tips, for now)
• Aggressive promotions:– Promoters actively promoting service– Large personal networks (Fernando, Jireh, Marcy)– Hosting events
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Standard Industry Practice
1. Put ads up on Craigslist2. Talk to clients on phone/email3. Recommend drinks4. Learn details of party (when, where…)5. Bartends at party6. Clean-up after event7. Asks for payment and tip after event
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How can we be better?
Potential ideas:• Aggressive, innovative promotions
– Hand out flyers at SJSU– Connection to Bay Area club/party scene– Sponsor parties to get name out
• Better marketing materials – Website, backdrops, flyers
• *Expand service offering
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Expand Service Offering (idea)
What if we also serve smoothies and coffee?
Coffee-mobileStarbucks
Smoothies-mobileJamba Juice
Alcohol-mobilebar
This way, if people hire us for one, they’re more likely to hire us to do another.
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Upcoming Events
• July 10, 2009: Jireh’s friend’s birthday party• August 1, 2009: Mom’s birthday. 250-person
event
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Next Steps
• Please email me and Jireh with any ideas and suggestions you might have– [email protected] (dwight)– [email protected] (jireh)
• Get more parties to bartend at• Upgrade marketing materials
– We have business cards– Website (in process)– Event flyers (in process)