Trinidad Medical Aid Presentation 8 & 9.pptx
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Transcript of Trinidad Medical Aid Presentation 8 & 9.pptx
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8/14/2019 Trinidad Medical Aid Presentation 8 & 9.pptx
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Presented by: Arundranath Mahase
Kerry WilsonNigel Garcia
Cleve Chadee
Trinidad Medical Aid
Delivering to your doorstep
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Business Model Canvas
Cost structure Revenue streams
Key resources Channels
Key activities
Key partners ValuepropositionCostumerrelationships
Costumersegments
Rent
Wages
Transport maintenance
Fuel
Staff/Labor
Location
Transportation/Vehicle
Stationery
Logistics system
Processing requests
Locating of medications
Procurement
Packaging /Delivery ofmedications
Marketing
Customer service
Get- Loyalty, Personalinteraction, Word of mouth,Social Media
Keep- loyalty bonus, customerservice, Competitions
Grow referral customers , misc.
items,
Exclusive Government Contractual Agreement
Special Requests (Disaster Relief etc.)
Daily customers (prescription and over the counter drugs)
Subscription fee (yearly) Advertising on Website
Ministry of Health
Ministry of the People
and Social Development(NIPDEC)
Ministry of Planning andSustainable Development
Pharmacies
PharmaceuticalCompanies
Bag / Box Suppliers
Delivery
Facebook
Email
Fax telephone
Patients of PublicHealth Institutions
CDAP users outsideof Public Health
institutions. Public users
interested in theservice
Convenience
Reliability
Saves time andmoney
Omits hassles inSourcingMedications .
Packaging
Phone bills
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The main activity of this business will be the delivery of medications tocustomers after procurement from various suppliers, therefore our partner
type will be key suppliers.
As the business develops, a strategic alliance will be established with thevarious government agencies to complete the TOTAL potential market.
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Partner Relationships
Contractual Arrangement
PharmaciesPharmaceuticalCompanies
Package Suppliers
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Hypotheses
Pharmacies would be willing to give discounts on meds purchased through TrinidadMedical Aid.
Pharmacies will be willing to work with Trinidad Medical Aid as a mutual relationshipwould be formed; We bring customers to them by providing a valuable deliveryservice while giving special discounts to us.
C4 Central Stores would be most reliable source in obtaining hard to find medication. There would be a joint venture with Trinidad Medical Aid and relevant Ministries e.g.
Ministry of health, NIPDEC and Ministry of Planning and Sustainable Development todetermine those in need of service (mainly elderly or disabled persons).
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Key activities resources and costs
Key activities, resources and costs asshown on original business model canvas
Key activities
Processing of customerrequests
Locating of medications
Procurement Delivery of medications
Key resources
Staff/Labor
Location
Transportation means
Stationery
Cost structure
Rent
Wages
Transportmaintenance
Fuel
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Insights Most Pharmacies responded that they can provide discounts once a
substantial amount of customers were obtained. Pharmacists were willing to facilitate us by giving priority to our
orders.
Database of persons most in need of the service would be longer toaccess than usual; changing of government may also affect process. Apart from the persons making deliveries, greater human resource
is needed such as logistics personnel. A logistic system needs to put in place to coordinate deliveries,
especially for subscription orders for maximum efficiency. Some sort of safe storage space would have to be acquired for
medication in stock. E.g. subscription deliveries waiting to go out For privacy and security reasons, customers preferred their goods to
be in sealed packaging (small but additional cost absorbed by TMA)
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Key Activities Diagram As time progressed and deliveries were made more activities were found to be present
(reflected below)
Processing of customer requests
Packaging and Deliveryof medications
Procurement
Sourcing medications
Special Requests(Disaster Relief etc.)
Customer Service
Marketing
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Costing
FIXED ASSETS
Description Status Quantity Total
Scooter Buy 3 28,500
Car Lease 3 18,000
Misc. office supplies(e.g. printer, laptop,telephone etc.)
Buy 6,000
TOTAL 52,500
Key Resources
Key resources
Staff/Labor Location
Transportation/Vehicle
Stationery
Logistics system
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Costing OPERATING COSTS (avg. per month)
Description Type Total
Office Rental Fixed 3500
Wages Fixed 3500
Transportationmaintenance
Variable 900
Packaging Variable 175
Fuel Variable 600
Phone bills Variable 1000
Advertising/Marketing
Fixed 1000
Misc. Variable 1000
Registering Business One-time 1500
TOTAL 13,175
Cost structure
Staff/Labor Location
Transportation/Vehicle
Stationery
Logistics system
Fuel
Phone bills
Rent Wages Transport
maintenance Fuel
Packaging Phone bills
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Startup Costing
Description Cost
Fixed Assets cost 52,500
Operating costs 13,175
Subtotal 65,675
Contingency (10%) 6,580
Total 72,255
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Startup Costing Our startup costs for the MVP utilizing
current resources by business members:
Description Cost
Fixed asset costs -
Operating costs(fuel,phone bills,packaging)
1775
Contingency (10%) 178
Total 1,953
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Heres what we thought
Bringing government on board would be a task, but manageable.
Links with key partners would eliminate the notion of a suitcasebusiness.
Majority of meds would be easy to get through the larger
suppliers
Key activities, costs and resources were as listed on originalbusiness model canvas
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Experiments: So heres what we did
Started engaging pharmaceutical companies via phonecalls, emails e.g. Smith Robertson.
Waiting on prices from packaging suppliers.
Already had distance / time tests conducted in MVP areaas it will affect costs.
Requested lists of frequently sourced medications and theiravailability.
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Results: So heres what we found
Main suppliers, public or private, dependant on manufacturers. Thus a database has to be established.
Many regularly ordered OTC items may be sourced from Pennywise etc.
Pharmacies / PharmaceuticalCompanies Location?
DiscountsOffered?
MagnaCard / MedicardRewards?
Kappa Drugs Excellent YESRoss Budget Drugs Good YESBhagan's Drugs Good YESBonanza Drugs Good YESSuperpharm Good YES(Business) ?Smith Robertson Excellent YES
Agostini Pharmaceutical Ltd.Bryden Pi LtdEryn Pharmaceuticals LtdGenetics Pharmaceuticals LtdHand Arnold Pharmaceuticals LtdGlaxosmithkline Caribbean Ltd
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and how we now feel
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Iterate: So heres what we are going to do next
Discuss with Pennywise etc for OTC, misc items
Widen our network.
Eventually, when established, source a contractualagreement through Government agencies.
Deliver, deliver, deliver and link more partners
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Trinidad Medical Aid
Delivering to your doorstep
THANK YOU!QUESTIONS?Contact Info
Email [email protected] West 732-9968 , East 491-5348,
Central 781-2401, South Coming soonFacebook Trinidad Medical AidBlog - http://trinidadmedicalaid.blogspot.com/Website Under-construction