Trine University, 2014 - 2015 Annual Report
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Transcript of Trine University, 2014 - 2015 Annual Report
Table of Contents Executive Summary ........................................................................................................................ 3
Professional Development .............................................................................................................. 4
Speaker Series: ............................................................................................................................ 4
Workshop Series: ........................................................................................................................ 5
Community Service ........................................................................................................................ 6
Fundraising ..................................................................................................................................... 7
Progress: ...................................................................................................................................... 7
Membership .................................................................................................................................... 8
Communication ............................................................................................................................. 10
Chapter Operations ....................................................................................................................... 11
2014 – 2015 Income Statement ..................................................................................................... 13
Executive Summary Welcome to the Trine University American Marketing Association’s 2014-2015 Annual Report.
This past year has been a journey of growth and discovery as we continue our efforts towards
enhancing our organization’s programming while growing its membership. Trine University
AMA’s primary mission is to build relationships amongst our members. It is our goal to provide
networking opportunities and applicable professional development programs to enhance
knowledge and skills in a competitive business environment.
We have made substantial strides in the organization by establishing Trine AMA as a nationally
recognized organization. We have introduced five new programs and improved long-established
events to keep them relevant such as our Social Media Summit and Fall Speaker event. Listed
below is a quick overview of our past year:
New Programs Snack for Success Speaker Events
Social Media Marketing Consulting Group
Community Service Programs
Career Services Event Partnership
Students Services Philanthropic Group
Expanded Programs
Fall Speaker Event
Social Media Summit
Trine University AMA has made many improvements and laid the foundation for a thriving and
sustainable organization. Our chapter has grown more than expected and newly established
programs have had excellent attendance and positive qualitative and quantitative feedback.
Members have become more active on campus and the organization has increased exposure
opportunities by sponsoring other campus activities. Also, past events have been improved as the
Fall Speaker Event had our highest attendance to date with 343 attendees.
The organization has also had to overcome a major setback. This past December, our academic
advisor and primary chapter advisor chose to take a different career path and left the university
unexpectedly. We had to introduce a new advisor in a short period time. Despite this setback, our
chapter has made noticeable contributions to Trine University and the surrounding community.
This year has been a great learning experience for the entire chapter.
Sincerely,
Trey Calver, President
Eric Roldan, Vice President
Professional Development Goal:
Provide speakers and workshops to allow students and the community to learn more about a
desired industry and expand professional knowledge.
Result:
Five speaker events were hosted along with the sponsoring of resume writing workshops, a mock
interview session, and two career fairs.
Speaker Series:
D3 D League 10/27/2014
Mr. Steve Jbara and Mr. Wes Weir were our first guest speakers. The two individuals
spoke to an audience of over three hundred students about their path to becoming D-League
owners. The Trine University alumni explained the risks they took to become the President
and Vice President of Sales for the Grand Rapids
Drive. The presentation revitalized the idea that even
though Trine University is a small school, its
graduates are highly prepared to enter the workforce. Attendance: 343
Guest Speakers: Mr. Wes Weir and Mr. Steve Jbara
Snack for Success: Marketing and Advertising
12/1/2014
The purpose for our first ever Snack
for Success program was to inform students
who have not declared a major the
opportunities a marketing degree can provide.
Our guest speaker, Mr. Mark Dominiak, the owner of Insight Garden Inc., spoke of his
experience in the field of advertising. After graduation from Ball State University, Mr. Dominiak
began his career with the advertising firm Foote, Cone, and Belding, based out of Chicago,
Illinois. He spoke of the twenty years he spent perfecting his trade before opening his own firm
and consulting for high profile clients such as Coors. After the presentation, the audience had a
better understanding of advertising and the possibilities of a career in marketing.
Attendance: 16
Guest Speaker: Mr. Mark Dominiak
Snacks for Success: Sports Management 2/11/2015
We held our second Snack for Success event with the goal to better connect
undecided or interested business majors with the opportunities a sport management
degree can offer. We invited guest speakers Mr. Josh Calver, Box Office and Team
Relations Manager of the Lansing Lugnuts, and four Midwest region District Managers
from Finish Line representing corporate and Finish Line / Macy’s division careers. Guests shared
their career progression and internship and full-time opportunities within their organization. This
event offered both informational and networking opportunities in the sport management field.
Attendance: 16
Guest Speakers: Mr. Josh Calver and Finish Line Reps.
AMA members gather around guest speakers Steve Jbara and Wes Weir prior to the D3 -> D-League event which played host to the largest audience in Trine AMA history
Social Media Summit: Fourth Annual 3/30/2015
The purpose of this year’s social media summit is to inform the student body of specific
jobs and opportunities created by social media. We will host guest speakers Mr. Niclas Hulting,
Ms. Kayla Blakesly, and Mr. Justin Clupper. Each of the individuals will take a portion of the
hour to speak about social media careers in their organization, how it is integrated into work life,
and how students can utilize social media to enhance their own careers. This event will allow the
student body to learn more about each individual’s respective company and better prepare our
campus to work in the ever-changing business world. At the conclusion of the event the floor
will be opened for questions and networking opportunities.
Attendance: 125 (Expected)
Guest Speakers: Mr. Niclas Hulting, Kayla Blakesly (expected), and Justin
Clupper (expected)
Snack for Success: Accounting
We will host our third snack for success event with the same goal as the previous Snack
for Success speakers; better connect the population of undecided majors or interested students
with the opportunities an Accounting degree and Certified Public Accountant (CPA) designation
can offer. We will feature guest speaker Kori Kelly. Our guest will present students with their
stories about their personal journey to where they are today as well as answer any questions
students may have. While this event was originally designed as an informational experience it
will also serve a dual purpose by allowing students to be able to network with a professional in
the field they are aspiring to be a part.
Workshop Series:
Use Your Resume to Market You! Resume Writing Workshops: 1/15/2012
To increase the odds of being successful at the numerous career fairs hosted on campus
one must have a strong resume. With the assistance of Trine University’s Career Services
department the American Marketing Association was able to co-host this event. The members
promoted this event using both traditional media as well as social media; this allowed the
maximum numbers of students to be reached. The president and Vice President of Programing
along with other members spoke about the American Marketing Association at the conclusion of
the workshop.
Attendance: 86
Preparing for Success! Job Fair Workshops 1/22/2015
The purpose of this workshop was to teach students to better market themselves to
prospective employers. To do so, the American Marketing Association, along with the help
Career Services, assisted in informing individuals on how to give an effective elevator pitch.
Each of the three sessions of this event was coached by a Human Resources and Recruiting
professional.
Attendance: 47
Community Service Goal:
Professionally execute tasks throughout the community at which we have either
maximum volunteers needed or 70% of the Trine University Chapter.
Result:
Achieved the maximum number of volunteers needed at all events.
Pokagon State Park toboggan run 12/4/2014
Eight members of The AMA Chapter for Trine University volunteered for the
Steuben County Community Foundation fundraising events. Local businesses were
encouraged to purchase a team which would compete
for the fasted speed measured on the toboggan run.
When volunteering we would unload trucks with the
toboggans on them and then carry them to the launching
station or put them away at the conclusion of the event.
Attendance: 8
Total Hours: 24
Volunteer Basketball Coach
Members of the American Marketing
Association would volunteer to coach youth basketball
several hours per week.
Attendance: 2
Total Hours: 96
Promotions for Office of Student Services:
Flyer Making
A team of members would work with the office of Student Services to create
flyers for on campus events. Some of the events were: moonlight breakfast and finals
week massages.
Attendance: 2
Total Hours: 8
Trey Calver, Eric Roldan, Brandon Mylcraine, Ashley Kirkingburg, and Lucas Hostetler are toughing out the cold weather while helping with the toboggan run.
Fundraising Goal:
Raise $1,400 in revenue from several fundraising projects and events to support our
annual project and operational expenses. The remaining funds will be placed in to next
year’s budget.
Result:
The chapter raised $603 without taking into account the expected revenues from
fundraising events to be held in March. While it was less than the goal, it was more than
enough to cover expenses for the year.
Applebee’s Benefit Night 10/8/14
As a result of the first benefit night which Applebee’s sponsored the American
Marketing association gain roughly fifty dollars of revenue. The chapter has already
coordinated another benefit night in the spring with Applebee’s Result: $53.00
Las Limas Benefit Night 1/28/2015
Due to the results of the first benefit dinner, The American Marketing Association
paired up with Las Limas, a local Mexican restaurant, to host a dinner.
Result: $153.30
Grants from Student Government:
Utilize funds allocated for campus organization used to host speaker events. AMA
will look to raise $550 (consolidated amount for both semesters) from Student
Government to aid us in our efforts. Upon presentation to the finance committee, our
members will compile data detailing how the grant will be both beneficial to the
organization and also the student body.
Result: $550.00
Progress:
Student Involvement
Student Government helped fund Trine AMA’s Fall Event D3 to D-League. The
event provided students with the opportunity to listen to Trine alumni share their story of
starting a NBA Developmental League team just a few years removed from graduation.
Funds were raised to provide several raffle prizes to those attending. Trine AMA plans to
continue using Student Government for future events as it saves the chapter money and
aids in the promotion of AMA-sponsored events.
AMA Marketing Consulting (Fall/Spring)
Goal: Assist at least 5 local businesses with their social media marketing plans and raise
at least $500 ($100 per client). Members will inform small local businesses, through the Chamber
of Commerce, about our ability to use social media as a marketing tool. When contracted, we
will consult a business on how to use social media to effectively target a customer/client base.
Students from the AMA Chapter will work with the business to create social media pages and
teach employees how to use the features on a given site.
Progress: Our chapter networked with business professionals in the Steuben County
community. These networking efforts landed Trine AMA with an opportunity to help local
businesses. We project the AMA Marketing firm will launch this semester. We will continue to
market our name and identify new clients. No funds have been received from this activity yet.
Mad Ants Basketball Raffle
Goal: Raise $300 by hosting, coordinating, and promoting a 50/50 Raffle at a
Mad Ants Game. Members will network with Trine alumnus Garret Martz, a Mad Ants
executive, to sponsor a 50/50 raffle at one of their home games. We would need to
promote this around campus so that students could come and participate.
Progress: This event is slotted for the spring semester as the majority of the Mad
Ants season takes place then. One AMA member currently interns with the Mad Ants
and our organization will look to leverage this connection (in addition to our relationship
with Garret Martz) to host the raffle.
Membership Goal:
Recruit so we have 20+ members and have 75% member involvement in at least one
Trine University AMA event.
Result:
Currently, we have a roster of 21 members, 10 of them nationally recognized by the
American Marketing Association. We were able to achieve approximately 90% member
involvement.
Recruitment Opportunities
In order to have a successful
chapter we need to recruit many
quality members. Some of the
ways we recruited include:
Social media: We used social
media to recruit by promoting our
events and seeing who was
interested in them and talking to
them.
Membership Recruitment booth: At the beginning of each semester there is organization fair
where we set up a table at which we handed out flyers.
Announcements by faculty and AMA members in class: One way for us to gain a large
number of students is by having faculty and/or AMA members go to classes and tell the students
about AMA.
Informational Meeting: We held an informational meeting that students who were interested in
joining can attend to learn more about we do as an AMA Chapter.
Weekly emails: Anytime we had a person who showed interest we added them to our email list.
We sent weekly emails reminding these students when, where, what we would be talking about
in our meeting that week.
Word of mouth: This was our most successful form of recruitment. We had members to talk to
friends and other students who we thought would be interested in joining our chapter.
First Member Informational Meeting (Fall/Spring)
Goal: 20 student attendees
Result: 15 student attendees
These results reflect on our membership recruitment booth, announcements by faculty
and AMA members in classes, and word of mouth.
Online Recruitment
Goal: Post all upcoming AMA events and opportunities on our social media accounts.
Result: We have done a good job of posting all AMA events and opportunities on our
social media accounts.
We want to give AMA as much exposure as we can. We have been able to do this by
posting any events we are going to have on various different forms of social media.
Class Presentations
Goal: Have members and faulty give a two to three minute presentation about the Trine
University AMA Chapter in related classes.
Result: We had faculty make announcements of any events of opportunities for students
in their respective classrooms.
Faculty members were more than happy to help us spread the AMA name and would
always promote our events to their students and encourage them to attend. They would even
sometimes offer extra credit for them to attend.
Membership booths
Goal: Provide AMA information to students by setting up an information booth on
campus two times during each semester.
Result: We have set up information booths twice, once at the beginning of each semester.
We set up the booth in the most populated building on campus right by the dining hall for
maximum exposure. We were able to promote the benefits of becoming an AMA member and
being involved in AMA.
Communication
Goal:
Reach out to on campus students throughout the school year through
internal/external communication channels, promoting various professional development
opportunities hosted or sponsored by AMA.
Result:
Promoted professional development opportunities to our target markets
throughout the school year through internal and external communication channels.
Traditional Media
Trifold for businesses
Goal: Distribute trifold to local businesses highlighting the skills of AMA and how we
can help their businesses manage social media accounts. The members have distributed the
trifold to companies around the Angola area in hopes of potential jobs. Once clients are acquired
students of AMA will assist these companies in the upkeep of their social media accounts
Result: The trifold was completed and presented to local businesses.
Banner
Goal: Place banner marketing AMA in front of every event we host/co-host, and outside
the room where weekly meetings are held. The banner will assist in bringing knowledge to
students around the campus that AMA is the one hosting the event. This will make students more
interested and want to be a part of the organization.
Result: The banner was designed and specifications were agreed upon by the executive
board. The banner will be used to further market and brand the chapter.
Flyers
Goal: Make and distribute fliers for every event that is hosted by AMA to the correct target
audience. The fliers assist in helping us spread the word about events we are hosting on campus.
The fliers are sent out via email or are placed in high traffic areas of the school such as, the
academic buildings, the gym, and the residential living areas
Result: Sent fliers via email to all students on campus as well as placed physical copies
throughout campus.
Non-Traditional Media
Electronic Media
Social Media
Goal: Update and maintain all social media accounts, while expanding our online presence
in order to raise awareness of AMA events, opportunities, and relevant news. Trine University
AMA utilizes social media to allow us to more effectively reach out to students.
Result: Increased awareness of upcoming AMA events through posting on Twitter and
Facebook accounts.
Google Drive
Goal: Utilize for consistent sharing and uploading of documents between the members of
AMA. Google docs allows quick and easy communication between group members if a
document needed to be shared. The document can be uploaded to the site where any member of
the group can view it.
Result: Utilized weekly by officers and other group members to share documents to
inform members of upcoming events and activities.
Chapter Operations
Goal:
Implement a successful chapter management system where all of the officers are
nationally recognized.
Results:
All of the Officers renewed their or gained their national recognition.
Organizational Chart:
The organizational flow of our chapter is as follows:
President
Vice president
Vice President of
Communication
Vice President of
Programming
Vice President of
Finance
Vice President of
Membership
Organizational Structure
Trine AMA is composed of two membership levels: General Members and Officers. Each level
of membership includes the following responsibility:
General Members assist Officers in meeting chapter goals by participating in
chapter events.
Officers decide on chapter goals and strategies
Planning every event and carrying out the operations
Budget Development
Goal: Have each officer develop a budget prior to the academic year to be presented to
the organization.
Result: The Vice President of Finance monitored the budget and gave updates as
necessary. He, along with the President, appointed committees to support fundraising and other
finance related activities throughout the year. The executive board approved all use of funds
before any and all purchases throughout the year.
Google Docs
Goal: Have officers update Moodle and Google Docs weekly with pertinent information
Result: Google Docs was utilized daily for sharing and editing documents. Results from
every event was posted in a timely manner. Google Docs was available to all members,
executive and general, throughout the year.
Chapter Plan and Annual Report
Goal: Create a detailed plan for the coming academic year including events, goals, and
strategies. Achieve 90% of all goals listed.
Result: The plan was followed as closely as possible with our available resources.
Food Donations
Goal: Acquire $50 in food donations.
Result: The chapter tripled the original expectations by obtaining over $150 worth of
food donations.
2014 – 2015 Income Statement Beginning Balance $2,000
Revenue
Fundraising
Applebee’s Benefit Night $53.00
Las Limas Benefit Night $153.30
Student Government
Grants $550.00
Total Revenue $756.30
Expenses
Marketing
Trine AMA Banners $80.00
Speaker Events
D3 D-League $275.00
Social Media Summit $275.00
Total Expenses $630.00
Net Income $126.30
Ending Balance $2,126.30
*Income Statement adjusted for expected revenues and expenses