Spinning a tale out of paper Marley Magpie & the search for the shiniest object

Trine Design

Associates has

garnered the

red dot award:

communication

design 2009 for its

collaborative design

work for the Singapore office of leading European

communications material group, Antalis. The design

award ceremony, which was held on 9 December

2009 in Essen, Germany, celebrates outstanding

design in the creative and design industries. For the

2009 award, 6,112 submissions were received from 42

countries, and out of which 471 works were awarded.

Trine Design Associates won the award for its graphic

and publication design work on Antalis’s new range

of paper sample book - “Marley Magpie And The

Search For The Shiniest Object”.

Departing from the usual style of a paper catalogue,

“Marley Magpie And The Search For The Shiniest

Object” was crafted into a storybook, which featured

individualistic styled illustration works from nine

illustrators based on a story. The marriage of a great

idea, good copy, well-crafted typography, thoughtful

selection of papers and superb execution of print

finishings, which ranges from the unusual velvet

flocking on paper, traditional French-fold to the

painstaking handsewn binding, resulted in a paper

sample book that generated very positive response

and attention from the target audience – designers,

creative and art directors, and premium paper users for

the luxury lifestyle and retail industries.

“Collaborating

with Trine Design

Associates on

Marley Magpie had

been an energizing

and creative

experience for us.

The result had exceeded expectations – the print effects

cleverly brought out the beauty of the typography

and illustration work while directing attention to the

characteristics of the paper. The piece had not only

met its objective of showcasing ArjoWiggins’ papers

in a unique manner but also created much delight

and interest among designers and both print and end

customers who had received it.”

Chai Hui Min, Antalis (Singapore) Pte Ltd

Trine Design Associates wins red dot award for excellent design of Arjowiggins Paper Catalogue

Singapore, 13th January 2010

“ We are delighted and honoured to receive this award,

it shows not only an appreciation of our work but is

also a tribute to the successful cooperation we had

with a client who had the commitment and courage to

go above and beyond. This award also acknowledges

the excellent collaborative efforts between our local

talented illustrators and our studio.”

Victor Lim, Creative Director, Trine Design Associates

Design AgencyTrine Design Associates Pte Ltd14 Jalan Kelabu AsapSingapore 278207t +65 6476 4533f +65 6476 4573e us@trine.com.sgwww.trine.com.sgwww.trinedesign.wordpress.com

Creative DirectorVictor Lim

AccountKhoh Wan Chin

StoryArlene Rieneke

CopywriterClare Lee

I llustratorsAdeline Tan, Arlene Rieneke, Cherie Tan, Drewscape, Eeshaun, Mindflyer, Neo Ann Gee, Ralph Samson & Xin

PrinterKin Yiap Press Pte Ltd

Release DateJune 2009

The red dot design award

With more than 12,000 submissions from more than 60

countries, the international “red dot design award” is

the largest and most renowned design competition in

the world. It is divided into the “red dot award: product

design”, the “red dot award: communication design” and

the “red dot award: design concept.” The award-winning

products are put before an international public in the red

dot design museum.

The group of jurors is made up of renowned designers

and design experts from all over the world who reach

their decisions on which designs are good enough to

receive a red dot award independently and impartially.

The award is as a seal of quality ; it stands for membership

of the best in design and business.

ArjoWiggins

ArjoWiggins is the world’s leading manufacturer of

creative and technical paper, with operations in Europe,

North America, Latin America and Asia. Through a

strategy of constant innovation, the group provides

clients with high added-value environmentally-

friendly products. Far from being a traditional paper

manufacturer, Arjowiggins is a company with a focus

on cutting-edge technology to provide its clients with

the pioneering solutions best suited to their specific

needs. Arjowiggins has been at the forefront of the

move towards environmentally-friendly paper and

paper incorporating security requirements. With 7,300

employees and 27 production facilities, Arjowiggins

generated €1.8 billion sales in 2008.

Antalis

Antalis is the largest European group in the distribution

of communications support materials (Print & Office

Paper, Visual Communication & Packaging). Today, more

than 230,000 customers — from printers and resellers to

large companies and communication agencies— in some

53 countries rely on Antalis’ products & services.

Knowledgeable and experienced teams work in close

partnership with customers to ensure their business

success. As customer satisfaction is a key priority,

Antalis strives to provide the very best service through

a worldwide network of more than 3,000 local sales

representatives.

Trine Design Associates

Trine Design Associates is a multi-disciplinary

creative studio based in Singapore. With a reputation

for delivering intelligent solutions and strategic

results, its philosophy is to constantly challenge the

physical norm of design. Its work can be seen across

diverse disciplines ranging from branding, print

advertisements, packaging and literature.

For queries and further information, please contact:

Khoh Wan ChinDirector

t: +65 6476 4533f : +65 6476 4733e: wanchin@trine.com.sg

www.trine.com.sg