Trimester V

8/12/2019 Trimester V

1/37

JAGANNATH INTERNATIONAL

MANAGEMENT SCHOOL, KALKAJI

PGDM SYLLABUS

BATCH (2013-2015)

TRIMESTER V

1


2/37

Trimester - V

Lecturesper week /Studentcontacthours

Credits

C 501 Business Policy and Strategic Management 2 4

C 502Strategic Application of IT!no"ledge Management # $nterprise%esource Planning 2 2

C 50& 'ogistics and Supply C(ain Management & &

* Elective-Groups (any two !ual Speciali"ation

$M$lecti)e *Mar+eting,$M 5101 to $M 5104 & &

$-$lecti)e *-inance,$- 5101 to $- 5104 & &

$.% $lecti)e *.uman %esource,$.% 5101 to $.% 5104 & &

& &

& &

& &

Total #$ #$

ELECT%VE S&'ECTS (Trimester V Total Credits

)+,ET%G (ny three su.ects Trimester

Su.0 Code !ual Speciali"ation I

$M 5101 $lecti)e I / Sales and istriution Management II

$M 5102 $lecti)e II / %etailing Management III

$M 510& $lecti)e III / Ad)ertising Management I

$M 5104 $lecti)e I / Strategic Social Media Mar+eting

I

II

1%CE (ny three su.ects Total

Su.0 Code !ual Speciali"ation

$- 5101 $lecti)e I/ Management of -inancial Institutions

$- 5102 $lecti)e II / Security Analysis and Portfolio Management

$- 510& $lecti)e III/ -inancial Planning and 3ealt( Management

$- 5104 $lecti)e I/ enture Capital # Pri)ate $uity

2&) +ES3&+CE (ny three su.ects

Su.0 Code !ual Speciali"ation

$.% 5101 $lecti)e I/ Industrial %elations and 'aour 'egislations

$.% 5102 $lecti)e II/ Managing roup ynamics

$.% 510& $lecti)e III/ Training and e)elopment

$.% 5104 $lecti)e I/ 'eading Teams # 6rgani7ations

2


3/37

C 501 Business P!i"# $n% S&'$&e(i" M$n$(e)en&

C'e%i&s* + Le"&u'es* +0

Cn&en&s N - Le"&u'es

Uni& I* +

Definition, Nat!e, S"o#e of St!ate$% an& St!ate$i" Mana$e'ent

Ditin$i Bine *o+i"% f!o' St!ate$i" Mana$e'ent

A&anta$e of St!ate$i" Mana$e'ent

St!ate$i" De"iion Main$, St!ate$i" Mana$e'ent *!o"e

Ro+e of St!ate$i", Definin$ St!ate$i" Intent

Viion, Miion, Bine Definition .oa+ an& /e"t

Uni& II* En.i'n)en&$! A//'$is$! +

Con"e#t of Eni!on'ent Co'#onent of eni!on'ent (*o+iti"a+, e$a+, E"ono'i", So"ia+, Te"no+o$%)

Eni!on'ent S"annin$ Te"nie4- (S/T) (T/S), ET/*, 67EST

Uni& III* In&e'n$! A//'$is$!

A 2$"&'s A--e"&in( O'($ni3$&in$! C$/$4i!i&ies

B O'($ni3$&in$! A//'$is$!

C Me&%s 6 Te"ni7ues - O'($ni3$&in$! A//'$is$!

8i In&e'n$!An$!#sis(a) Va+e Cain

() 6antitatie ana+%i- 8inan"ia+

- Non-8inan"ia+

(") 6a+itatie ana+%i

8ii C)/$'$&i.e An$!#sis

(a) Hito!i"a+() In&t!% no!'

(") Ben" 'a!in$

8iii C)/'eensi.e An$!#sis

(a) Ba+an"e& "o!e "a!&

() 9e% fa"to! eatin$

Uni& I9* S&'$&e(# 2')u!$&ins

8A C'/'$&e Le.e! Gene'i" S&'$&e(ies :

3


4/37

Stai+it%

E:#anion

Ret!en"'ent

Co'ination St!ate$ie

Co!#o!ate Ret!"t!in$

Me!$e! an& A"iition;

8B Business Le.e! S&'$&e(ies +

P'&e';s 2'$)e

Con&ition, Ri an& Benefit of Cot ea&e!i#,

Diffe!entiation an& 8o" St!ate$ie

I)/'&$n"e, 4ui!%in( $n% use - C'e C)/e&en"e

Uni& 9* S&'$&e(i" An$!#sis $n% Ci"es +

Co!#o!ate +ee+ t!ate$ie an& a+te!natie

BC., .E Nine Ce++ o inte$!ation, ato'ation of ine

#!o"ee > !eo!"e #+annin$ i &one t!o$ ER*;


Uni& I* Cn"e/& - Kn!e%(e M$n$(e)en& 5

9no+e&$e te!' an& &efinition

Bine an& 9no+e&$e

De'%tif%in$ 9no+e&$e Mana$e'ent

A+i$nin$ 9no+e&$e Mana$e'ent an& Bine St!ate$%

Uni& II* Kn!e%(e M$n$(e)en& Te"n!(# $n% &e Le$'nin( O'($ni3$&in 5

Te Te"no+o$% *e!#e"tie

S%te' *e!#e"tie

Bi+&in$ te 9no+e&$e Co!#o!ation

9no+e&$e Mana$e'ent A##+i"ation

Uni& III* ERP* An O.e'.ie 5

ER* > Re+ate& Te"no+o$ie

Benefit of ER*

ER* I'#+e'entation ife"%"+e > Meto&o+o$%

ER* *!oe"t Mana$e'ent > Monito!in$

Uni& I9* ERP* Te Business M%u!es 6 M$'=e& 5

Bine Mo&+e in ER* *a"a$e

ER* Ma!et *+a"e

ER* *!eent > 8t!e

ER* Cae St&ie

F


7/37

Su((es&e% Re$%in(s*

Te@& B=s

1; Tiana A'!it4 Te 9no+e&$e Mana$e'ent Too+it, *ea!on E&"ation, 1;

2; Nata!aan .ane an& Sea! San&%a4 9no+e&$e Mana$e'ent Ena+in$ Bine

.!ot, Tata M".!a Hi++, 2000;

3; eon A+e:i4 ER* De'%tifie&, Tata M".!a Hi++, 200G;

Re-e'en"e B=s

1; Daen#o!t To' an& *!a a!%4 o!in$ 9no+e&$e Ho o!$ani?ation 'ana$e

at te% no, Ha!a!& Bine S"oo+ *!e, 2000;

2; Sa&a$o#an S4 Ente!#!ie Reo!"e *+annin$, Tata M".!a Hi++, 1;

3; Tae! Na!een4 9no+e&$e Mana$e'ent, IC8AI 7nie!it% *!e, 200F;

Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ e

notifie& % te fa"+t% at te "o''en"e'ent of te "o!e;

E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

Assi(n)en&s, C$se!e&&s, P'esen&$&ins, e&" 10

100

G


8/37

C 50? L(is&i"s 6 Su//!# C$in M$n$(e)en&

C'e%i&s* + Le"&u'es* +0

O4e"&i.e*To n&e!tan& te "on"e#t of +o$iti" an& ##+% "ain 'ana$e'ent to ta%"o'#etitie in to&a%= &e'an&in$ eni!on'ent in"e te "to'e! "an o!"e i $oo& an&

e!i"e f!o' an%e!e in te o!+&; Te a!ea of Bine +o$iti" > ##+% "ain "oe!

t!an#o!tation, inento!% 'aintenan"e, o!&e! #!o"ein$, #!"ain$, a!eoin$, 'ate!ia+an&+in$, #a"a$in$, "to'e! e!i"e tan&a!& an& #!o&"tion;


Uni& I* Business L(is&i"s F Su//!# C$in :

Int!o&"tion,

I'#o!tan"e of oe"tie of o$iti" S##+% Cain,

o$iti" S##+% Cain t!ate$% an& #+annin$,

Va+e "ain, Mea!e'ent of t!ate$% #e!fo!'an"e,

Nat!e of o$iti" S##+% Cain #!o&"t,

It "a!a"te!iti",

*!o&"t #!i"in$;

Uni& II* L(is&i"s F Su//!# C$in Cus&)e' Se'.i"e

Definition of Cto'e! Se!i"e,

/!&e! "%"+e ti'e,

Can$in$ eni!on'ent > te i'#o!tan"e, Co'#onent of e!i"e,

Cto'e! e!i"e "ot,

.a# ana+%i fo! "to'e! e!i"e 'ea!e'ent,

Cto'e! e!i"e t!ate$i" 'ana$e'ent > i'#e&i'ent to an effe"tie "to'e!

e!i"e t!ate$%

Uni& III* E!e)en&s - L(is&i"s 6 Su//!# C$in M$n$(e)en& 1+

o$iti"a+ Info!'ation %te',

E'e!$in$ Te"no+o$ie,

De'an& 8o!e"atin$,

Se+e"tin$ a##!o#!iate fo!e"atin$ te"nie,

8n"tion of inento!%,

Inento!% "ot > "ot Mana$e'ent,

Mate!ia+ !ei!e'ent #+annin$,

*+ant +o"ation,

a!eoin$ > &it!ition,

E+e'ent of t!an#o!tation "ot,


9/37

T!an#o!tation neto! > &e"iion,

*a"a$in$ #o+i"%,

/!&e! #!o"ein$ > info!'ation %te',

Mate!ia+ an&+in$ "oni&e!ation,

Conte'#o!a!% o!"in$ > ##+ie! Mana$e'ent;

Uni& I9* L(is&i"s F Su//!# C$in O'($ni3$&in 6 Cn&'! 1

/!$ani?in$ te +o$iti" ##+% "ain effo!t,

/!$ani?ationa+ "oi"e,

/!$ani?ationa+ t!ate$%,

/!$ani?ationa+ #oitionin$,

Inte! o!$ani?ationa+ > inte! fn"tiona+ Mana$e'ent A++ian"e > *a!tne!i#,

o$iti" ##+% "ain "ont!o+ 'o&e+ > "ont!o+ %te',

Cont!o+ info!'ation,

Mea!e'ent, Inte!#!etation, > "o!!e"tie a"tion;

Su((es&e% Re$%in(s*

Te@& B=s

1; Ba++on Rona+ H4 Bine o$iti" S##+% Cain Mana$e'ent, *ea!onE&"ation (Sin$a#o!e) o #!i"e e&ition, 2005;

2; A$!aa+ D 94 Te:t Boo of o$iti" > S##+% Cain Mana$e'ent, Ma"'i++anIn&ia t&, Ana!i Roa&, De+i, 2003;

3; C!ito#e! Ma!tin4 o$iti" > S##+% Cain Mana$e'ent, *ea!on E&"ation

(Sin$a#o!e) o #!i"e e&ition, 2005;

Re-e'en"e B=s*


10/37

1; Boe!o: Dona+& an& C+o Dai& 4 o$iti"a+ Mana$e'ent, Tata M"$!a -Hi++, *+iin$ Co, Ne De+i, 2002;

2; Saa% B S4 S##+% Cain Mana$e'ent, MAC Mi++ian In&ia t&, 2001;

3; ei Dai& Sin"i, 9a'in% *i+i# an& ei E&it Si'"i4 Dei$nin$ >Mana$in$ Te ##+% Cain, Tata M"$!a - Hi++, *+iin$ Co, Ne De+i,

2005;

@; De+e! B!t an& Sta+in$4 Te 9e% to ##+% "ain Mana$e'ent, Tata M"$!a -

Hi++, *+iin$ Co, Ne De+i, 200@;

5; Han&fie+& Roe!t B an& Ni"o+ Enet 4 S##+% Cain Re&ei$n, *ea!on

E&"ation, *ata!$a!$, De+i, 2003;

Te +it of "ae an& #e"ifi" !efe!en"e in"+&in$ !e"ent a!ti"+e an& !eea!" t&ie i++ enotifie& % te fa"+t% at te "o''en"e'ent of te "o!e;

E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

Assi(n)en&s, C$se!e&&s, P'esen&$&ins, e&" 10

100

10


11/37

C 50+ Cnsu)e' Be$.iu'

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.es*

Te "o!e i'#a!t no+e&$e an& 'ae fa'i+ia! it te "ont!ition of a!io&i"i#+ine in n&e!tan&in$ eaio! of te "on'e!; It e+# in &ei$nin$ 'a!etin$t!ate$ie > n&e!tan&in$ #!e #!"ae > #ot #!"ae eaio! of "on'e!;


Uni& I* In&'%u"&in

S"o#e > Re+ean"e of "on'e! eaio!

B%in$ De"iion *!o"e

Bai" Mo&e+ of "on'e! eaio!

*!o+e' Re"o$nition, Info!'ation ea!", A+te!natie Ea+ation

/t+et Se+e"tion > *!"ae

Uni& II* In%i.i%u$! De&e')in$n&s - Bu#in( Be$.iu' :

Con'e! *e!ona+it%

Attit&e an& it "o'#onent

8o!'ation an& 'o&ifi"ation of attit&e

Mo&e+ of attit&e

Uni& III* E@&e'n$! De&e')in$n&s - Bu#in( Be$.iu' :

8a'i+% Inf+en"e on %in$

Refe!en"e .!o#

So"ia+ C+ae

C+t!a+ inf+en"e on %in$ eaio!

Uni& I9* M%e!s - Cnsu)e' Be$.iu' :

Ni"oia Mo&e+

Hoa!& Set Mo&e+ En$e+ 9o++at B+a"e++ Mo&e+

Uni& 9* Ps& Pu'"$se Be$.iu' +

Con'e! Satifa"tion

Con'e! &ionan"e

Re&"in$ &ionan"e

11


12/37

Te@& B=s*

1; S"iff'an . an& 9an 4 Con'e! Beaio!, tE&ition, *!enti"e Ha++ ofIn&ia, Ne De+i;

2; Ae+ Hen!%4 Con'e! Beaio!, Bi?tant!a, Ne De+i, 2005;

Re-e'en"es*

1; Hain D I4 Con'e! Beaio!, 5tE&ition, Tata M".!a Hi++, 2005;

2; .#ta S 4 Con'e! Beaio!, S+tan Can& > Son, 2002;

3; a&on Dai&4 Con'e! Beaio!, @tE&ition, Tata M".!a Hi++, 200F;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

12


13/37

EM 5101 S$!es $n% Dis&'i4u&in M$n$(e)en&

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.e*Te ai' i to i'#a!t i++ an& no+e&$e !ei!e& to 'ana$e a+e fo!"e an&&it!ition fn"tion in o!&e! to ae a "o'#etitie e&$e;


Uni& I* S$!es M$n$(e)en& :

Con"e#t, oe"tie

Teo!ie of e++in$

AIDAS, Beaio!a+ eation teo!%

*e!ona+ e++in$ 4 *!o"e

Ne &i'enion of #e!ona+ e++in$

I'#o!tan"e;

Uni& II* S$!es 2'"e M$n$(e)en& :

Nat!e, Bai" t%#e of o!$ani?ation

Sa+e o ana+%i, !e"!itin$ an& e+e"tin$ a+e #e!onne+

T!ainin$ of a+e #e!onne+

Motiation > "o'#enation of a+e fo!"e

Dee+o#in$ a "o'#enation #+an;

Uni& III* S$!es P!$nnin( :

Eti'atin$ te 'a!et #otentia+

Cont!o++in$ a+e effo!t in$ a+e te!!ito!ie

Sa+e B&$et an& 6ota

Ea+atin$, Sa+e #e!on= #e!fo!'an"e

Uni& I9* Dis&'i4u&in P!$nnin( 6 Cn&'! :

8n"tion of inte!'e&ia!ie

Se+e"tion > 'otiation of inte!'e&ia!ie

Dit!ition ana+%i Cont!o+ > 'ana$e'ent

Canne+ &%na'i"

Ve!ti"a+ Ma!etin$ S%te'

Ho!i?onta+ Ma!etin$ S%te'

M+ti Canne+ Ma!etin$ S%te'

Canne+ "onf+i"t

13


14/37

Uni& 9* Dis&'i4u&in S#s&e) 6 L(is&i"s :

*%i"a+ Dit!ition S%te'

Va!io 'o&e > tei! "a!a"te!iti"

o$iti"

SCM (S##+% Cain Mana$e'ent)

Inte$!ation of a+e > &it!ition

Su((es&e% Re$%in(s*

Te@& B=s*

1; Sti++ R R an& Cn&iff E .oonani4 Sa+e Mana$e'ent, 5tE&ition, *HI;

2; Stanton S#i!o4 Mana$e'ent of Sa+e 8o!"e, Tata M".!a Hi++, 1;

Re-e'en"e B=s*

1; .#ta S 4 Sa+e > Dit!ition Mana$e'ent, E:"e+ Boo;

2; 9a#oo! Ra'nee4 8n&a'enta+ of Sa+e Mana$e'ent, M" Mi++ian In&ia t&, 2005;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

1@


15/37

EM 510 Re&$i!in( M$n$(e)en&

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.e*Te oe"tie of te "o!e i to fa'i+ia!i?e te t&ent it e% 'ana$e!ia+

an& #o+i"% ie ino+e& in te &ei$n, i'#+e'entation an& ae'ent of te !etai+ 'i:;


Uni& I* Te


16/37

Te@& B=s

1; e!% Mi"ae+ M, eit? B an& *an&it Aa%4 Retai+in$ Mana$e'ent, FtE&ition,Tata M".!a Hi++, 200;

2; Be!'an B an& Ean R4 Retai+ Mana$e'ent, 10

t

E&ition, *!enti"e Ha++ In&ia,200F;

3; Ne'an An&!e an& C++en *ete!4 Retai+in$ Eni!on'ent > /#e!ation, Cen$a$e

ea!nin$, 2002;

E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

1F


17/37

EM 510? A%.e'&isin( M$n$(e)en&

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.e* Te oe"tie of ti "o!e i to #!oi&e an n&e!tan&in$ of te ai"#!in"i#+e of a&e!tiin$ 'ana$e'ent an& it !o+e in te "o''ni"ation t!ate$ie;


Uni& I* A%.e'&isin( :

Meanin$, i'#o!tan"e

Inte$!ate& 'a!etin$ "o''ni"ation,

Ro+e of a&e!tiin$ in "o''ni"ation 'i:,

So"ia+ > eti"a+ ie !e+ate& to a&e!tiin$;

Uni& II* A%.e'&isin( P!$nnin( 6 De"isin M$=in( +

Sitation ana+%i

Ma!etin$ *!o$!a''e

A&e!tiin$ *+an

I'#+e'entation;

Uni& III* Se&&in( A%.e'&isin( O4e"&i.es 5

8n"tion of /e"tie

Sa+e /#e!ationa+ /e"tie

Beaio! D%na'i"DA.MAR A##!oa"

Uni& I9* Me%i$ T$"&i"s 10

Me&ia "+a &e"iion

Me&ia Vei"+e De"iion,

Me&ia /#tion De"iion

S"e&+in$ > Ti'in$ De"iion

C!eatie A##!oa"e, A!t of "o#%!itin$

Tetin$ te Co#%

*!o&"tion > I'#+e'entation

Uni& 9* A%.e'&isin( A(en"ies 5

Definition, Ro+e of A$en"%

T%#e of A&e!tiin$ A$en"ie

C!ite!ia fo! Se+e"tion of A$en"%

A$en"% Co'#enation

1G


18/37

Su((es&e% Re$%in(s*

Te@& B=s

1; Bat!a M%e! an& Aae!4 A&e!tiin$ Mana$e'ent, 5 tE&ition, *HI;

2; .eo!$e E Be+" an& Mia"e+ A Be+"4 A&e!tiin$ > *!o'otion, Tata M".!a Hi++,200G;

Re-e'en"e B=s*

1; B!nett e++ Mo!ia!t%4 A&e!tiin$ *!in"i#+e an& *!a"ti"e, Fte&ition, *HI;

2; Cnaa+a S A an& Seti 9 C4 8on&ation of A&e!tiin$, 5 t e&ition, Hi'a+a%a*+iin$ Hoe;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

1


19/37

EM 5104 Strategic Social Media Marketing

Credit: 3 Lecture:30

Enable students to understand how to use the internet as an effective marketing channel, Enablesstudents to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.

Course Learning Outcome

1. Get a clear understanding of the value and importance of Digital Marketing and why itis a vital component of a marketing strategy plan.

2. Create and effectively manage social media, display, search marketing, onlineadvertising and marketing campaigns.

3. nderstand how digital marketing can help grow a business, domestically, andinternationally.

4. Create and develop effective and targeted email marketing campaigns that aligns withbusiness goals.

5. !dentify various online applications and resources that can help build effective andprofitable web sites.

. Measure and analyse the visitor traffic to a website to continuously develop andimprove digital marketing.

Course Contents !o o" lectures

#nit:1 $rinci%les and &ri'ers o" !e( Marketing En'ironment: 4

!ntroduction of "ocial Media Marketing Digital Media !ndustry

#eaching $udience %hrough Digital Channels & %raditional and Digital Marketing

!ntroduction to 'nline Marketing Environment

#nit:)) Social Consumers:

"ocial media marketing segments.

Digital consumers- (urchase )ehaviour of Consumers in Digital Marketing *ormat.

'nline Customer E+pectations

'nline )C and 'nline )) )uying (rocess

ebsite Content & *orms of "earch Engines. orking of "earch Engines

Engine (ositioning & Display $dvertising & %rends.

#nit:))) $roduct *ttri+utes and ,e+ Marketing )m%lications: 4

$ugmented (roduct Concept

Dimensions of )randing 'nline & Customiing the 'ffering

'nline (ricing "trategies and %actics & (rice and Customer /alue

%ime-based 'nline (ricing & (ersonalied (ricing, )undle (ricing

1


20/37

#nit:)- internetEna+led /etailing in &igital S%ace

%urning E+perience Goods into "earch Goods

(ersonaliation through Mass Customiation & Choice $ssistance

(ersonalied Messaging & "elling through 'nline !ntermediaries

Direct to Customer !nteraction.

'nline Channel Design for )C and )) Marketing

#nit:- )ntegrating Online Communication into )MC $rocess

'nline $dvertising-Email Marketing & /iral Marketing & $ffiliate Marketing

(articipatory Communication 0etworks.

"ocial Media Communities & Consumer Engagement

Co-Created Content Management- !nteractive Digital 0etworks

Customer-1ed Marketing Campaigns- 1egal and Ethical aspects related to Digital Marketing.

#nit:-) Marketing /ealities: 4

%he *our pillars of social media strategy

2eys to idea implementation Developing social media marketing metrics

3uantifying success- Data mining and social media

/e"erences:

4. "mith ( # Chaffey Dave, -E-Marketing E+cellence5,

. )utterworth 6einemann, -%he 6eart of E-)usiness

7. "trauss 8udy, -E-Marketing, (rentice 6all, !ndia

9. %uten : "olomon- "ocial Media Marketing.

;. 8ose /an Dick, -%he Culture of Connectivity

E'aluation Criteria inal Eam 0Mid erm 20*ssignments 10

*ttendance 6 Class $artici%ation 10

100

20


21/37

E2 5101 M$n$(e)en& - 2in$n"i$! Ins&i&u&ins

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.es4

8a'i+ia!i?in$ t&ent it te !e$+atin$ f!a'eo! fo! an in In&ia

Ei##in$ t&ent it te too+ e& in inte!#!etin$ an& ea+ation#e!fo!'an"e, #!o&"tiit% an& effi"ien"% of te anin$ o!$ani?ation

Ei##in$ t&ent it te in &e#t no+e&$e of finan"ia+ 'ana$e'ent in te

anin$ o!$ani?ation

8a'i+ia!i?in$ t&ent it te Non-Banin$ 8inan"ia+ Intittion


Uni& I* 2in$n"i$! In&e')e%i$&in* +

Ro+e of 8inan"ia+ Inte!'e&ia!ie in Sain$ Moi+i?ation

T%#e of 8inan"ia+ Inte!'e&iation 8inan"ia+ Inte!'e&ia!ie in In&ian 8inan"ia+ S%te'

Uni& II* In&'%u"&in & In%i$n B$n=in( S#s&e) 5

Hito!% of In&ian Banin$

*ae of In&ian Banin$

I'#a"t of Nationa+i?ation on In&ian Banin$ S%te'

I'#a"t of ie!a+i?ation on In&ian Banin$ S%te'

Ca++en$e afte! Nationa+i?ation an& ie!a+i?ation

Ri in te In&ian Banin$ S%te', Baa+ II > III

Retai+ Banin$, Ho'e Banin$, 7nie!a+ Banin$

Re(u!$&'# 2'$)e'= RBI S&'u"&u'e

Ro+e of RBI in In&ian 8inan"ia+ S%te'

Banin$ Re$+ation an& S#e!iion

Moneta!% *o+i"%

Uni& III* An$!#sis - B$n=in( S&'u"&u'e $n% Pe'-')$n"e Me$su'e)en& 5

Banin$ Se"to! Refo!'

Ban Ba+an"e Seet An Ana+%i

Ca#ita+ *+annin$ an& Ca#ita+ A&ea"% of Ban

iai+itie Mana$e'ent

Cot of 8n& an& T!anfe! *!i"in$

Uni& I9* In.es&)en& - P'&-!i - B$n=s

5

21


22/37

Inet'ent Mana$e'ent

Co'#onent of Ban Inet'ent *o+i"%

Va+ation of Inet'ent *o!tfo+io

Non 8n& Bae& Se!i"e4

Non 8n& Bae& Se!i"e of Ban

*a%'ent an& C+ea!in$ /#e!ation

Uni& 9* C$/i&$! A%e7u$"# Re7ui'e)en&s :

Ca#ita+ A&ea"% of Ban

Ca#ita+ A&ea"% No!'

Ca#ita+ 8n& Ri A&te& Aet an& /ff-Ba+an"e Seet Ite'

Maintenan"e of CRAR;

De.e!/)en& 2in$n"i$! Ins&i&u&ins

Ro+e of D8I in te 8inan"ia+ S%te' /#e!ation of Mao! 8+ in In&ia I8CI,IDBI, ICICI Re$+ato!% 8!a'eo! of 8+;

Uni& 9I* P'in"i/!es - Insu'$n"e* 5

Meanin$ an& Nat!e of In!an"e Te!'ino+o$% C+aifi"ation of In!an"e

E+e'ent of In!an"e Cont!a"t;

Insu'$n"e P'%u"&s* Va!io in& of In!an"e T%#e of ine In!an"e

T%#e of .ene!a+ In!an"e *a!a'ete! of Se+e"tin$ a *o+i"%;

Insu'$n"e C)/$nies * T%#e of In!an"e In!an"e Co'#anie in In&ia

IC o!in$ an& /#e!ation .IC o!in$ an& /#e!ation

Insu'$n"e Se"&' Re-')s

Nee& fo! In!an"e Refo!' in In&ia Refo!' A!on& te o!+&

Re"o''en&ation of Ma+ot!a Co''ittee In!an"e Re$+ato!% an&

Dee+o#'ent Ato!it% A'en&'ent in te In!an"e A"t, 13;

Su((es&e% Re$%in(s*

1; Ba%e Mi"ae+ R an& anen Denni 4 Mone%, Banin$ > 8inan"ia+ Ma!et, 1t

E&ition, AITBS *+ie! an& Dit!ito!, 1F;

2; Rao * Moan an& ain T 94 Mana$e'ent of Banin$ > 8inan"ia+ Intittion,

Dee# > Dee# *+i"ation *t; t&;, 2002;

3; Sea! 9 C an& Sea! aa'%4 Banin$ Teo!% > *!a"ti"e, 1tE&ition,Via *+iin$ Hoe *t; t&, 2003;

@; Bane!ee A'a+e an& Sin$ S 94 Banin$ > 8inan"ia+ Se"to! Refo!' in In&ia,Dee# > Dee# *+i"ation *t; t&, 2001;

5; Va!ne% * N4 In&ian 8inan"ia+ S%te' > Co''e!"ia+ Banin$, 2n&E&ition,22


23/37

S+tan Can& > Son, 2003;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

23


24/37

E2 510 Se"u'i An$!#sis 6 P'&-!i M$n$(e)en&

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.es4 Te "o!e i &ei$ne& to a"iee te fo++oin$ oe"tie4

To a"aint te t&ent it te o!in$ of e"!it% 'a!et an&

#!in"i#+e of e"!it% ana+%i;

To &ee+o# te i++ !ei!e& fo! #o!tfo+io 'ana$e'ent o a to ena+e

t&ent to &$e te "o'#etitie #oition of fi!' in "a#ita+ 'a!et an& !eie

!e+ate& ine &e"iion;

Cn&en&s N -

Le"&u'es

Uni& I* In.es&)en& En.i'n)en& :

8inan"ia+ Ma!et > /e!ie

In&ian Ca#ita+ Ma!et4 /!$ani?ation an& 8n"tion T%#e of Se"!itie

Ma!et In&i"ato!

Re$+ation of "a#ita+ 'a!et in In&ia

Uni& II* Re&u'n Ris= 6 T$@es :

Con"e#t an& 'ea!e'ent of !et!n

Con"e#t an& 'ea!e'ent of !i

J eti'ation #!o"e&!e

inet'ent an& ta:e

Uni& III* Se"u'i An$!#sis :

Va+ation of fi:e& in"o'e e"!itie4 T%#e of on&, 'ain feat!e an& on&

a+ation 'o&e+;

Eit% a+ation4 8n&a'enta+ ana+%i, Dii&en& "a#ita+i?ation 'o&e+;

Te"ni"a+ Ana+%i, Effi"ient Ma!et H%#otei

Va+ation of ft!e an& o#tion "ont!a"t

Uni& I9* P'&-!i M$n$(e)en& :

Mo&e!n *o!tfo+io Teo!%

Ca#ita+ Aet *!i"in$ Mo&e+ (CA*M)

A!it!a$e *!i"in$ Teo!% (A*T)

A"tie *o!tfo+io Mana$e'ent

*o!tfo+io *e!fo!'an"e an& Ea+ation

*o!tfo+io In!an"e

2@


25/37

Uni& 9* Mu&u$! 2un%s :

T%#e an& nat!e of 'ta+ fn&

8n& "ot

Dei$nin$ Mta+ 8n& S"e'e

Eti"a+ fn&

Mta+ 8n& !atin$;

Su((es&e% Re$%in(s

1; 8i"e! Dona+& E an& o!&an Rona+& 4 Se"!it% Ana+%i > *o!tfo+io

Mana$e'ent, FtE&ition, *!enti"e-Ha++ of In&ia, 2003;

2; Sa!#e i++ia' 8, A+e:an&e! .o!&on an& Bai+e% affe!% V4 Inet'ent, 5t

E&ition, *!enti"e-Ha++ of In&ia, 1;

3; 9ein S4 Se"!it% Ana+%i > *o!tfo+io Mana$e'ent, Eate!n E"ono'% E&ition,

*!enti"e-Ha++ of In&ia, 200F;

@; Ba++a V 94 Inet'ent Mana$e'ent, 12tE&ition, S; Can& > Co'#an% t&,2005;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

25


26/37

E2 510? > 2in$n"i$! P!$nnin( $n% 8n&a'enta+ Bai" in"o'e ta:

ain$ te"nie< Ca#ita+ $ain ta:< Insu'$n"e P!$nnin(*>H'an ife Va+e< ife

In!an"e< Hea+t In!an"e< Reti!e'ent *+annin$< *enion #+an< Annitie "e'eNee&< oe"tie< 'eto& of #!o#e!t% &i#oition< in$ i++ an&

t!t< ett+in$ te etate;

Uni& II*

In.es&)en& $n% In.es&)en& P'%u"&s* B$si"s - In.es&)en& M$n$(e)en&*>

Cate$o!i?ation Inet'ent t%+e an& fa"to! &ete!'inin$ te'< 8i:e& In"o'e *!o&"t 8o!'

Di"i#+ine > .!iean"e Mana$e'ent4 8o!' > an&+in$ of Mi"on&"t

Co++e"tie Ba!$ainin$4 I'#o!tan"e, 8o!', *!o"e

Mana$e'ent of Conf+i"t

Uni& III* Le(is!$&i.e 2'$)e'= +

Con"i+iation

A!it!ation > A&&i"ation

Uni& I9* L$4u' L$s 10

In&t!ia+ Di#te A"t, 1@G

T!a&e 7nion A"t, 12F,

8a"to!ie A"t, 1@

E'#+o%ee= State In!an"e A"t, 1@

Su((es&e% Re$%in(s*

1 Mona##a A!n4 In&t!ia+ Re+ation, Tata M".!a Hi++, 1F;

9a#oo! N D4 Han&oo of In&t!ia+ a, S+tan Can& > Son, 2002;

? Sa!'a *4 Si'#+ifie& A##!oa" to ao! a, Ba!at, 2n&E&ition, 200;

30


31/37



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

31


32/37

EHR 510 M$n$(in( G'u/ D#n$)i"s

C'e%i&s* ? Le"&u'es* ?0

B$"=('un%* Te et tea' a!e "!eate& en te nie ta+ent of ea" in&ii&a+ a!e

!o$t to$ete! fo! te &ei!e& ot"o'e; Tea' a!e not a+a% 'o!e #!o&"tie tanin&ii&a+ o!in$ e#a!ate+%; Te et tea' a!e #a!a&o:i"a++% !e+ate& to te !i$t a% to

an&+e in&ii&a+; To ae a $!eat tea', ea" 'e'e! of te tea' nee& to ae a e+f-aa!ene of tei! on et "ont!ition to te tea' an& an a!an"e tat ote! no tattei! #!i'a!% "ont!ition a!e !e+ate& to tee ta+ent; In ti a%, ea" 'e'e! i attentie

to i o! e! et "ont!ition to an& fo! te tea'; It i a+o t!e tat tea' 'e'e! &o not

+ao! n&e! ina##!o#!iate e:#e"tation &e!ie& f!o' te +ea&e!, tea''ate, o! e+f;

.!eat tea' +ea&e! i++ a etion " a4 Kat a!e te ta+ent of ea" of te 'e'e!

of '% tea' at e:#e!ien"e, i++, an& no+e&$e "o+& I #!oi&e '% tea' 'e'e! to

e+# te' &ee+o# tei! te'e of ta+ent into t!en$t A!e '% tea'= #e!fo!'an"e#!o+e' "ae& % a +a" of i++ an& no+e&$e, i" "an e &ee+o#e& t!o$

t!ainin$ an& e:#e!ien"e A!e te #e!fo!'an"e #!o+e' "ae& % a +a" of ta+ent, in i"

"ae t!ainin$ i++ ae a 'ini'a+ i'#a"t I '% tea' 'iin$ an% ta+ent tat "o+& 'ae it'o!e a+an"e& ieie, en te% fo++o te t!en$t-ae& a##!oa", tea' 'e'e!

i++ ta!t to a te'e+e etion " a4 KHo &oe ti !o+e &!a ot '% $!eatet

ta+ent at "an I &o to f!te! &ee+o# '% ta+ent into t!en$t Ho "an o!in$ f!o''% a!ea of $!eatet t!en$t i'#a"t '% #e!fo!'an"e an& te #e!fo!'an"e of o! tea'

o on '% tea' a a ta+ent tat o+& 'ae te' a $!eat "o'#+i'enta!% #a!tne! fo! 'eL

In te +i$t of e'e!$in$ "o'#+e:itie of 'o&e!n-&a% o!$ani?ation, !ef+e"te& aoe te"o!e o+& en&eao! to !in$ t&ent fa"e-to-fa"e it te !ea+itie of a!io

&i'enion of /!$ani?ationa+ Beaio! in"+&in$ .!o# D%na'i", Tea' Bi+&in$,

Co''ni"ation an& #oe! a!in$4 -

O4e"&i.es*

To &ee+o# an n&e!tan&in$ of ie ino+e& in inte!#e!ona+ &%na'i";

To a"aint t&ent it ai" n&e!tan&in$ of "onf+i"t an& "onf+i"t

'ana$e'ent te"nie;

To &ee+o# an n&e!tan&in$ of !o+e of "o''ni"ation in inte!#e!ona+ #!o"ee;

To "!eate an n&e!tan&in$ of e% ie in eta+iin$ #e!ona+ !e#onii+it%,

a""ontai+it% an& #!o&"tie inte!#e!ona+ !e+ationi#;


Uni& I* In&'%u"&in +

Con"e#t ie > fa"to! affe"tin$ inte!#e!ona+ !e+ationi#;

In&ii&a+ > .!o# Re+ation

D%fn"tion of $!o# > tea';

.!o# D%na'i"

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Uni& II* In&e'/e'sn$! C))uni"$&in :

Effe"tie +itenin$

Inte!#e!ona+ aa!ene > fee&a"

Inte!#e!ona+ "o''ni"ation

Inte!#e!ona+ T!t

Uni& III* G'u/ Cesi.eness 10

Ro+e of 'e'e! in-$!o#;

.!o# *!o"ee

.!o# "oeiene

Inte!#e!ona+ i++

Uni& I9* G'u/ C!i)$&e 6 S=i!!s 10

Inte!#e!ona+ i++

.!o# "+i'ate .!o# &e"iion 'ain$

.!o# %ne!$% > tea' i+&in$

Su((es&e% Re$%in(s*

1; Net!o' on 4 /!$ani?ationa+ Beaio!4 H'an Beaio! at o!, Tata

M".!a Hi++, 12tE&ition, 200F;

2; tan 8!e&4 /!$ani?ationa+ Beaio!, 10tE&ition, 2000;

3; Ha!t S A4 Inte!#e!ona+ D%na'i" t!n $!o# into tea'=, E+e"t!oni" Ne, 1G;

@; *a!ee, Rao an& *etonee D M4 Beaio!a+ *!o"ee in /!$ani?ation, /:fo!& >IBH, 11;

5; Die&i R S4 H'an Re+ation > /!$ani?ationa+ Beaio!, Ma"Mi++an, 1G;

An i++t!atie +it of "ae to e &i"e& &!in$ te "o!e i anne:e&; it of !e"ent

a!ti"+e an& !eea!" t&ie i++ a+o e a!e& % te fa"+t% at a##!o#!iate ta$e;

E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

33


34/37

EHR 510? T'$inin( 6 De.e!/)en&

C'e%i&s* ? Le"&u'es* ?0

O4e"&i.es*

To a##!e"iate te nee& fo! a&o#tin$ an inte$!ate& a##!oa" to t!ainin$ an&

&ee+o#'ent in #!it of o!$ani?ationa+ oe"tie;

To ot+ine te te# ino+e& in &ei$nin$ #!o$!a''e;

To n&e!tan& te i&e a!iet% of 'eto& an& te"nie e& % o!$ani?ation;

To &ee+o# aa!ene aot te i'#o!tan"e an& te"nie of ea+ation of te

effe"tiene of t!ainin$ an& &ee+o#'ent #!o"e an& #!o$!a''e;


Uni& I* In&'%u"&in :

Con"e#t of T!ainin$ > Dee+o#'ent

Mo&e+ of t!ainin$

ea!nin$ > T!ainin$

Uni& II* T'$inin( Nee% An$!#sis 10

*!o"e > a##!oa"e of T!ainin$ nee& ana+%i

Ie affe"tin$ T!ainin$ nee& ana+%i

T!ainin$ nee& ana+%i > T!ainin$ #!o"e &ei$n

Uni& III* T'$inin( Desi(n 6 E.$!u$&in 10

7n&e!tan&in$ > &ee+o#in$ te oe"tie of t!ainin$;

8a"i+itation of t!ainin$4 T!ainee, t!ainin$ &ei$n > o!$ani?ation inte!ention;

T!ainin$ 'eto&

I'#+e'entation > ea+ation of t!ainin$ #!o$!a''e

Uni& I9* M$n$(e)en& De.e!/)en& +

A##!oa"e to Mana$e'ent Dee+o#'ent

T%#e of Mana$e'ent Dee+o#'ent *!o$!a''eSu((es&e% Re$%in(s*

1; Ta"e! 4 Effe"tie T!ainin$4 S%te', St!ate$ie, an& *!a"ti"e, *ea!onE&"ation, Se"on& E&ition, 1;

2; Sin$ * N4 T!ainin$ fo! Mana$e'ent, S"an&!a *+i"ation, M'ai, 2001;

3; Ro+f %nton * an& 7&ai *a!ee4 T!ainin$ fo! /!$ani?ationa+ T!anfo!'ation, Vitaa!

*+i"ation, 2n&E&ition, 10;3@


35/37

@; Venataa'% .4 T!ainin$ an& Dee+o#'ent in *+i" Ente!#!ie in In&ia, 1t

E&ition, In&ian *+ie!> &it!ito!;

5; Batia S 94 T!ainin$ > Dee+o#'ent, Dee# > Dee#, 2005;



E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

35


36/37

EHR 510+ Le$%in( Te$)s $n% O'($nis$&ins

C'e%i&s* ? Le"&u'es* ?0


Uni&>1 Te n$&u'e - Le$%e'si/ :

Definition of ea&e!i#< /e!ie of Reea!" on ea&e!i# A##!oa"e (T!ait,

Beaio!, *oe!-Inf+en"e, Sitationa+ an& Inte$!atie)< ee+ of Ana+%i in

ea&e!i# Teo!%< (Int!ain&ii&a+< &%a&i", $!o# an& o!$ani?ationa+ #!o"ee);

Uni&> Pe's/e"&i.es n Le$%e'si/ Be$.iu' :

S!e% Reea!" on Ta an& Re+ation Beaio!4 /io State an& Mi"i$an

ea&e!i# St&ie< B+ae an& Moton= Hi$-Hi$= ea&e! Mo&e+< ea&e!i#t%+e fo! Mana$in$ te o! an& E'#+o%ee Re+ation< *%!a'i& Mo&e+ of

ea&e!i#;

Uni&>? Bui!%in( $n% Le$%in( Hi( Pe'-')$n"e Te$)s :

Co'#eten"ie fo! Effe"tie Tea' Bi+&e! an& ea&e!< Ea+atin$ Tea' *e!fo!'an"e

an& *!o&"tiit%< Tea' De"iion-'ain$< Co''ni"ation an& Co++e"tieInte++i$en"e in Tea'< Tea' C!eatiit% an& Innoation< Tea'in$ a"!o C+t!e an&

Ditan"e< Tea' ea&e!i# St%+e< E'otiona+ Inte++i$en"e an& Coa"in$;

Uni&>+ Le$%e'si/ $n% Te$)'= in G!4$! Cn&e@& :

.+oa+ ea&e!i# Si++ an& Ca!a"te!iti"< ea&e!i# eti" in Diffe!ent C+t!a+

Settin$< Co!e Ca!a"te!iti" of .+oa+Inte!nationa+M+ti-"+t!a+ Tea'< C!o-

C+t!a+ Conf+i"t an& Ne$otiation< ea&in$ 8t!e .+oa+ /!$ani?ation;

Uni&>5 Le$%in( O'($ni3$&ins in $ 9UCA


37/37

E.$!u$&in C'i&e'i$ 2in$! E@$) :0

Mi% Te') 0

Assi(n)en&s 10

A&&en%$n"e 6 C!$ss P$'&i"i/$&in 10

100

Trimester V

Documents

Transcript of Trimester V