Triggers for cycling: learning from users Klaartje Arntzen Joost Beenker Lynn Voogt ECOMM 2015,...
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Transcript of Triggers for cycling: learning from users Klaartje Arntzen Joost Beenker Lynn Voogt ECOMM 2015,...
![Page 1: Triggers for cycling: learning from users Klaartje Arntzen Joost Beenker Lynn Voogt ECOMM 2015, 21-05-2015.](https://reader035.fdocuments.us/reader035/viewer/2022062321/56649e7d5503460f94b7fd33/html5/thumbnails/1.jpg)
Triggers for cycling: learning from users
Klaartje ArntzenJoost BeenkerLynn Voogt
ECOMM 2015, 21-05-2015
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Slim en vlot van deur tot deur 2
Beter BenuttenAim: better accessibility and circulation
Stimulate cycling , mainly among commuterse.g. financial incentives on buying pedelecs and/or cycling, information about cycling, and feedback on behavior
Co-production: 5 regions + their cycling projects, Ministry of Infrastructure and the Environment, Dijksterhuis & van Baaren
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Slim en vlot van deur tot deur 3
About the research project
• What moves them?
• How can they be ambassadors to encourage new people to cycle more?
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Slim en vlot van deur tot deur 4
About the research project
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Slim en vlot van deur tot deur 5
About the participants
• 1783 participants
– Average age = 49,6– Almere – Brabant – Maastricht– Utrecht– Rotterdam
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CASE - Maastricht• Burn Fat Not Fuel
• Modal shift from car to e-bike / bike:Reward = €0,10 / km
• Feedback
• 500 participating employees
• Tracking with GPS box mounted on bike
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Slim en vlot van deur tot deur 7
Open ended questions
“Awesome!”“Excellent”
“Fantastic”
“Relaxing”
“Very healthy”
“Nice!”
“Motivating”
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Slim en vlot van deur tot deur 8
Open ended questions:reasons to quit
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In reality: Maastricht
![Page 10: Triggers for cycling: learning from users Klaartje Arntzen Joost Beenker Lynn Voogt ECOMM 2015, 21-05-2015.](https://reader035.fdocuments.us/reader035/viewer/2022062321/56649e7d5503460f94b7fd33/html5/thumbnails/10.jpg)
How to create ambassadors
1. Clear information
2. User friendly website
3. Easy application
4. Receiving reward fast (subjectively)
5. Getting good help when needed
6. User friendly app
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How to help ambassadorsThey rather recommend to coworkers, not to family
Taking the time to personally talk to
coworkers is too much. Sending an
invitation is no problem.
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How to help ambassadors
SIGN UP MORE INFO
Dear <insert name colleage>,
I’ve been biking to work for <x> months no since I entered the program <insert name>. I love it because:
- <name 3 reasons why you love it>--
I think you would love it too. You can sign up below, or get more info if your want. If you have any questions, contact me., since I am the experienced expert ;-)
Will we be cycling together soon?
Greetings, <insert your own name>
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TEAM UP
INVITE COLLEAGUE
S
PERSONAL EMAIL INVITATION
In reality: Maastricht
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Concluding: important ‘ingredients’ for successful cycling programs
Other
Rewards & feedback
Working technical stuff
Clear information
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Valuable policy data: Maastricht
Bicycle movements and routes
Delays
Travel time isochrone
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