CHAPTER 7 MARKETING STRATEGY. Growth Strategies Marketing Choices Guerrilla Marketing Marketing Mix.
TRIGGER_Digital Marketing Agency_Presentation
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DIGITAL MARKETING THAT SELLS
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Hello!
We are TRIGGER, a digital marketing agency
focused on maximizing the return on your
online investment.
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In most agencies...
Creativity
Strategy
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At TRIGGER...
Work together
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Always with na eye on results
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In 2013...
3 billion people accessed the Internet
Source: http://www.internetlivestats.com/
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European online sales reached €350 billion,
surpassing North American market
Source: http://ecommercenews.eu/european-online-sales-in-2013/
In 2013...
@
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In 2013...
81% of consumers (USA) research online before making
big purchases
Source: http://ecommercenews.eu/european-online-sales-in-2013/
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Facebook passed 1.19 billion monthly active users
Source: Facebook Third Quarter 2013 Results
In 2013...
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45% of UK consumers followed brands on Fabekook
Fonte: ExactTarget study
In 2013...
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Mobile payments
through
smartphones and
tablets are expected
to exceed computer-
based payments...
Source: Juniper Research
And by the end of 2014...
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What has changed?
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The Internet and Web 2.0 completely transformed the
way consumers interact
with brands!
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Covers all stages of the
consumer decision journey
Precise target
segmentation
Highly
contextualized
advertising
Global
audience reach
Flexibility:
tests and real-time
optimization
Socially apt:
two-way
communication
Measurable
actions and results Better Return on
Investment (ROI)
Digital Marketing
BENEFITS
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Has your company adapted
to the new marketing?
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TRIGGER – Digital Marketing Agency
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CORE SKILLS
ANALYTICS
STRATEGY CREATIVITY
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DIGITAL MARKETING 360º
Raises
AWARENESS
Influences
CHOICE
Drives
PURCHASE
Conquers
LOYALTY
Builds
INTEREST
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MODELO DE TRABALHO
2. STRATEGY & PLANNING
1. DIAGNOSIS & ANALYSIS
3. DESIGN & DEVELOPMENT
4. IMPLEMENTATION & MONITORING
5. EVALUATION & REPORTS
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SERVICES
WEBSITES & ECOMMERCE
SEARCH MARKETING
SOCIAL MEDIA MARKETING
ONLINE ADVERTISING
MARKETING
MOBILE
MARKETING
AD
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WEBSITES AND ECOMMERCE
RESPONSIVE WEBSITES AND ECOMMERCE STORES
We make responsive websites and stores that adjust to all screen sizes
bringing down your costs with updates, improving user experience and
promoting sales. One site to rule them all!
COPYWRITING & CONTENT MARKETING
In a world of information overload, attention is scarce. Being relevant is a
golden rule of digital marketing. Count with TRIGGER copywriting skills to
get content that builds reputation and grabs your target.
WEB ANALYTICS
Who are your website visitors? How are they getting to your website?
Which links are they clicking? Which pages make them leave the site? Measuring everything will help you optimize!
AD
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SEARCH MARKETING
SEO – SEARCH ENGINE OPTIMIZATION
Is your company visible in Google’s searches for keywords related with
your business? Google’s first page get the most of clicks, if you’re not
there you’re probably missing clients – if that’s the case, you need SEO.
GOOGLE ADWORDS
Text ads to your products or services on top of Google’s search results
and activated by keywords of your choosing that are relevant to your business. Great cost-benefit ratio!
AD
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SOCIAL MEDIA MARKETING
SOCIAL MEDIA MANAGEMENT
Strategy, analytics, content production and… common sense. Professionally
managing of companies social presence requires a broad skills set. We can
provide it.
SOCIAL MEDIA ADVERTISING
Be where your customers are. Facebook, Linkedin, Twitter and other
social media networks provide great advertising opportunities to get in
touch with a broad audience or to a precisely segmented target.
SOCIAL MEDIA ANALYSIS
Getting to know more of your company’s friends and fans will help you
build a stronger community, work your branding with up to date feedback
and grab new business opportunities when they arrive.
AD
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DISPLAY ADVERTISING
DISPLAY ADS
Users used to ignore display, but things have changed. Trust us with the
creativity, technical abilities and marketing knowledge to get the best ROI
of the newly and vastly improved generation of banner ads.
RETARGETING/REMARKETING
Visitor X shows interest in one of your products or services but leaves
the website without purchasing or getting in touch. Get a second chance
following him with an ad to that product/service throughout the Internet.
AD
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EMAIL MARKETING
NEWSLETTERS DELIVER AND STRATEGY
Delivery frequency, design, copy, integration with other digital marketing
efforts, tests, real-time monitoring and optimization and evalutation
reports. Get the most of email marketing without spamming.
DATABASE MARKETING
A good database is an extraordinary marketing tool. We can help you
grow, update and segment your company’s database by client profile and
within the legislation framework.
AD
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MOBILE MARKETING
WEBSITES & MOBILE APPS
Besides responsive websites, we can also make you a specific mobile
website . Or a great app that adds real value to your target. We’ll help you
decide which one to choose and get the job done.
MOBILE ADVERTISING
Smartphones are always connected and people are constantly checking
them. And with geolocalization it is now possible to show an ad to a user that is just passing by your business.
AD
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TRIGGER – Recent Projects
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WEBDESIGN
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COPYWRITING
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COPYWRITING
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WEBDESIGN
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SEO
1º
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SEO
1º
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BRANDING
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SOCIAL MEDIA MANAGEMENT
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SOCIAL MEDIA MANAGEMENT
Duplicação do nº de Seguidores (10 dias)
Pico de Visitas
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SOCIAL MEDIA ADVERTISING
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GOOGLE ADWORDS
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TRIGGER Digital Marketing Agency
+351 964 829 418 [email protected]
http://www.trigger.pt
Thank you for
your attention!
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DIGITAL MARKETING THAT SELLS