Tricia Brooks | Heather Frey | Paula Lam
description
Transcript of Tricia Brooks | Heather Frey | Paula Lam
Tricia Brooks | Heather Frey | Paula Lam
target market
Zooey
demographico Age 21 – 30o Lives in a large city like San
Francisco or Los Angeleso $60,000 - $80,000 annual income
psychographico Values fashionable, yet comfortable,
high quality garmentso Delicate and feminineo Enjoys fashion, the arts, indie popo Interested in vintage fashion and
sustainable designo Admires beauty icons of the pasto Avid fashion and design blog
reader
competitors
branding
line development
fabrics
line sheet
cost sheet
cost sheet
cost sheet
cost sheets
cost sheet
specifications sheet
sales sample
sustainability
o Joliesse chooses to use recycled lace in many of our products.
o Laces that have aged with grace and beauty make our pieces special.
o Zooey, Joliesse’s target customer, is a vintage aficionado who will love its incorporation into our new garments.
assortment plan
Style Color 0 2 4 6 8 10 12 Total#J12012 Grace Dress Black/Cream 2 2 3 4 3 2 2
18Black/Black 3 3 4 5 4 3 3 25
#J22012 Ava Dress Blush 2 2 3 4 3 2 2 18Peach 2 2 3 4 3 2 2 18
#J32012 Sophia Dress Lavender 2 2 3 4 3 2 218Nude 3 3 4 5 4 3 3 25
#J52012 Marilyn Blouse Black/Cream 2 2 3 4 3 2 218Cream/Black 2 2 3 4 3 2 2 18
#J42012 Audrey Shorts Peach 2 2 3 4 3 2 218Nude 3 3 4 5 4 3 3 25
201 units = $14,093.27 wholesale $28,186.54 retail
retail floor plan
retail environment
retail fixtures
Robert H. Ham Fixtures
T-Stando Displays Grace & Sophia
dresses
Clothing Racko Displays Ava
dress
Four-Wayo Displays Marilyn blouse &
Audrey shorts
window display
sustainability
o Joliesse’s shopping bags, given free of charge to customers, are made of scrap lace left over from the production of our garments.
o Shopping bags can be repurposed as a ditty bag, to store lingerie in.
o Customers who return to shop in the store and re-use their shopping bag will receive 5% off their purchase total.