I R O N T R I B E F I T N E S S3 0 0 2 7 T H S T R E E T S O U T HB I R M I N G H A M , A L 3 5 2 3 3I R O N T R I B E F I T N E S S . C O M

H O M E W O O DD O W N T O W NM O U N TA I N B R O O KH I G H WAY 2 8 0H O O V E RH I G H WAY 1 5 0

REGISTER ONLINE FOR THESE

UPCOMING EVENTSBUT HURRY BECAUSE THESE SPOTS

WILL DISAPPEAR QUICKLY!

January 8th - Goal Setting Workshop: ITF DowntownJanuary 10th - Goal Setting Workshop: ITF 280January 11th - Transformation Challenge MeasurementsJanuary 12th - Bourland WODJanuary 14th - Transformation Challenge BEGINSJanuary 19th - Weight Lifting Workshop: All locationsJanuary 26th - Closed for Coaches Development

February 2nd - Bonus ITF Class: All locations Bring a Friend Day: All locationsFebruary 9th - Open Gym: All locationsFebruary 16th - Closed for Coaches Development

March - Mach Madness Tournament

irontribefitness.com/home/schedule

TRANSFORMATIONCHALLENGE

I N T H I S E D I T I O N

J A N U A R Y 2 0 1 3 | I S S U E 2 3

We have such an amazing first quarter of events planned for you this year, and we can’t wait to work with you to improve your fitness levels and your lives. Kicking off our first quarter fun is going to be our Transformation Chal-lenge! Many of you will remember this event from last year. It’s an exciting way to supercharge your fitness moti-vation for the upcoming year. We also have the Tribe 5k (a 3.1 mile run/walk) coming up in February, followed by our annual March Madness Challenge. Our Tribe team always has so much fun planning these events and we can’t wait to see them come to reality.

Another major event we have coming up this first quarter is our Goal Setting Workshops - led by me! Whether you are a fitness pro or a beginner, this workshop is a great way to help you jumpstart your fitness journey for 2013, break through any plateaus you might have encountered, reeval-uate what you want out of your life, and help you inspire yourself by inspiring others.

We are also thrilled to open our new ITF Hoover and ITF 150 locations in January and February respectively. We will also be opening many other franchised locations through-out the southeast.

We are excited to continue expanding the Iron Tribe brand and we are so happy to have each and every one of you with us as a part of that process.

Happy New Years, everyone! I look forward to seeing you in the gym during this upcoming year!

HAPPY NEW YEAR TRIBE!

LE

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HEATHER KENDRICK Transformation Challenge Weight Loss Winner 2012

T R I B E V I B E T V.CO M

TUNE IN FOR WEEKLY UPDATES ON THE TRANSFORMATION CHALLENGE,

GYM EVENTS, PALEO TIPS, RECIPES AND MORE!TV

The next round of our bi-annual

Transformation Challenge is rapidly

approaching, and we want YOU to be a

part of the experience! This is our third

year offering this comprehensive, body-

transforming, life-changing 40-day challenge

to our members. Past participants will tell

you, it is an amazing time and opportunity.

The challenge has two different categories,

weight loss and performance. You choose

your category based on your personal health

and fitness goals, and we take it from there.

Over the solid 40 day challenge, we keep a

tally of points earned by participants. At the

end, the contestant in either category with the

highest amounts of points wins over $1,500

in cash and prizes! Plus, there are bonus

gifts given out to all members who participate

in the challenge. Our vendors work hard to

give out some amazing prizes and discounts

to everyone who chooses to take on the

challenge. Trust us, guys, you don’t want to

miss out on these!

As a contestant in the Weight Loss division,

you will start out the competition with a full

body physical, including height, weight,

body fat percentage, body measurements,

and a full blood analysis (done by medical

professionals, the cost of which is included in

the entrance fee of the challenge). Members

participating in the Performance challenge

can also opt to have their blood work done

for a small additional fee.

ARE YOU READY TO TAKE ON OUR TRANSFORMATION CHALLENGE?

C A L L 2 2 6 . 8 6 6 9 I R O N T R I B E F I T N E S S . C O M

CONTESTANTS IN THE WEIGHT LOSS DIVISION EARN POINTS BASED ON FIVE DIFFERENT CATEGORIES: 1. Amount of body fat lost

2. Number of inches lost

3. Total number of pounds lost

4. Workout Score (based on a pre-designed workout contestants will take part in on day one, and then repeat at the end of the challenge to track improvement).

5. Bonus points

THE PERFORMANCE DIVISION IS JUDGED WITH THE FOLLOWING CRITERIA: 1. Finding a 1 rep max of a weightlifting movement in allotted time

2. Max reps of said weightlifting movement

3. Short AMRAP

4. Surprise Metcon!

JUST FOR TAKING ON THE TRANSFORMATION CHALLENGE YOU WILL RECEIVE 1. An extra workout every week of the challenge (6 extra workouts just for participating)

2. If you join any of the Inner Fire Grill meal plans, we’ll upgrade you to the Unlimited Workout Package for the duration of the challenge

3. Numerous discounts, awesome specials, and many other bonus from our exclusive sponsors

4. Workout 30 times during the Transformational Challenge and you will be automatically entered into a drawing for a free Iron Tribe Membership!

This year, we are doing something new to help

members stay motivated during the full 40 days of the

challenge. For the first time ever, the Transformation

Challenge will be a partnered event! You and your

partner’s total score will be added together at the end

of the 40 days, and will make up your end of challenge

ranking. Having an accountability partner is one of the

best ways to keep you on track, motivated, and working

towards your health and fitness goals. It’s a lot harder

to skip a workout when you know you have a buddy

depending on you!

This challenge really can be life changing. If you give it

your all, you will not be disappointed with what you get

out of it! Last year’s winner lost a staggering 40 lbs in

only forty days! We often see an average decrease in

participants’ cholesterol level of 40 points. Seriously,

Tribe, can you think of a better way to kick off a new

year than to commit 40 days to bettering your body,

your health, and your overall self? (Oh, and by the way,

at the end of the challenge (February 22nd), we throw a

big “Cheat Party” to celebrate everyone’s success and

reward the challengers for a job well done!)

THE TRANSFORMATION CHALLENGE

STARTS JANUARY 14TH, 2013

SO REGISTER NOW!

DATES TO KNOWJanuary 8th - Goal Setting @ ITF Downtown 7pm

January 10th - Goal Setting @ ITF 280 7pm

January 10th - LAST DAY TO REGISTER!

January 11th - Measurements & Blood Work

@ All Locations

January 14th - START OF CHALLENGE

January 23rd - Day 10

February 1st - Middle Weigh-In (scale only)

Not required - but for a prize!

February 1st - Max Tests for PG ONLY

February 12th - Day 30

February 22nd - END OF CHALLENGE

Measurements & Blood Work @ All Locations

February 22nd - Cheat Night

PARTNERS Can “cross” gyms Can be male/female MUST be registered in the same category (Weight Loss Division, Performance Gain Division)

COSTWeight Loss - $75Includes: measurements, Body Fat %, weight, blood work, and WOD

Performance Gain - $50Tests skills and WOD time

Performance Gain + Blood Work - $65 Blood work does not factor in the scoring for Performance Gain, but some people just like to get the results.

COREY KINLEY Transformation Challenge Weight Loss Winner 2012

PARKE SMITH Transformation Challenge Performance Winner 2012

REGISTER NOW! DEADLINE IS JANUARY 10TH