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Tri Synergy Marketing SEO Presentation
7
Search Engine Optimisation Workshop By Natalie Gidney on behalf of Highbury College T: 023 0082 team@tri- synergy.co.uk Reaching for the future today www.trisynergymarketing.co.uk
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Tri Synergy Marketing SEO Presentation on behalf of Highbury College, Portsmouth - Networking event.
Transcript of Tri Synergy Marketing SEO Presentation
Search Engine Optimisation
WorkshopBy Natalie Gidney on behalf of
Highbury College
T: 023 9248 0082 [email protected]
Reaching for the future today
www.trisynergymarketing.co.uk
Overview of SEO Workshop
• What is SEO?
•How Search Engines work
• Workshop exercise – keyword research!
• 5 common SEO mistakes
• 10 top tips for your website’s SEO
What is Search Engine Optimisation?
“SEO is the active practice of optimising a website by improving internal and external aspects of your website in order to increase the traffic (number of visitors) the website receives from search engines”
The Basics
Number of search results for the search query
Known as Natural Search Results or Organic listings
Known as Sponsored links or PPC or CPC advertising
So where do I start?
Define what keywords you wish to use
Keyword - A term that you type into a search engine to begin an online search.
Keyword research - Free tools available https://adwords.google.co.uk/select/KeywordToolExternal
5 common SEO mistakes
1. Don’t ‘Keyword stuff’.
2. Pages no longer exist on your website?
3. Changed the address of an existing web page?
4. Link building – Be careful of ‘Link Farming’
5. Changing your SEO too soon.
If you would like to know how your website is performing on search engines for certain search terms
relevant to your business... Email me on [email protected] for a free
SEO report!
T: 023 9248 0082 [email protected]
Reaching for the future today
www.trisynergymarketing.co.uk
