Tri State Today's Technology

6 Steps To Using Today’s Technology to Dominate Your

Market!

Presented By Allen F. Hainge, CRSFounder & President, The CyberStars™

[email protected]

http://Blog.CyberStars.net


Complete content for today’s Webinar +

supplementary material can be found at

http://tinyurl.com/5bhxdf


If It's OK With You…

No “techie talk”


No “This is a wow….this is so cool…you gotta try this…it’ll just blow your prospects away!” stuff

If It's OK With You…


www.AFHSeminars.com


Top Tech Tools For Today…

Virtual Tours Real Estate Blog Agency Logic Power Sites

RealProSystems Rainmaker e-Central

Personal Web Site

Notebook/Tablet PC

R.E. Specific Database

Smartphone Digital Camera

http://www.leecongdon.com/

http://www.durangovirtualtour.com/

http://blog.bryanbomba.com/

http://788neilson.com/

http://www.darelhandley.com/


It’s Time

To Take

The

Pledge


1


If you had a magic wand, what technology would you

really use to build your business?


Consider the benefits of having a qualified VA do it

for you!

We Have Two Choices…


Implementing Your VA Strategy….

Interview potential VAsWhat services do you

offer?What real estate

programs do you use?What are your fees?

Ask successful agents which VA they use

Research a number of VA sites on the Web

2


Implementing Your VA Strategy….

Hire The VA….This Week!

Ask to see the VA’s contract


Your Strategy: Finding A V.A.

TheVirtualLink.com

ConnectMe2It.com

=


1


Why Do You Need A Web Site?

Use Of Internet To Buy/Sell

2002 = 41%

2003 = 71%

2004 = 74%

2005 = 77%

2006 = 80%

2007 = 84%

Those Who Meet The Consumer’s Needs Make The Best Living!

Real Estate Is A Consumer Driven Industry.


• Cost = minimal or free

• Key =

Real estate organization site

• Cost = $200 - $1,000

• Key =

Real estate template site

• Cost = $2,500 - $5,000

• Key =

Individually designed agent site


6 Essential Elements Of A Successful Site• Pleasant Design, Easy To Navigate

• Totally Consumer Oriented

• An Effective Showcase For Each Listing

• At Least 8 “Contact Me For…” Links

• Extensive Area/Neighborhood Information

• Link To Your Blog


Listings: What Works?


ThumbnailPhotos On

Listing Inventory

Page

Each Listing Should Have

Multiple Photos And/Or A Virtual Tour

In-Depth Property

Descriptions Based On

“Dominant Buying

Motives”

School & Map Links For Every Listing

7 Tips For Effective Listing Treatment….


Neighborhood Information

Packet, Either Offer or

Download

Downloadable Flyer For Each Listing

Email Links By Every Listing



CyberStar™ Anthony Marguleas

Amalfi Estates, Pacific Palisades, CA

[email protected]

www.AgencyLogic.com

888-201-5160 x 204


http://www.akronarchitectural.com/


Promotion Using R.E. Magazines….


Implementing Your Web Site Strategy…

Decide on which type of site you want, based on budget & your desire to succeed

Research effective agent sites (www.AFHSeminars.com). Note site designers you like.

Make the decision that a good, deep, consumer-oriented Web site is important to your success.

3


Implementing Your Web Site Strategy…

Continually research other agent‟s sites (local & national) for ideas

Spend one hour, five days a week, working on your site

Purchase a site!


Using The Best of Both Worlds

Means Success!

Old ToolsNew Tools


9 Top Tech Tools For Today…

http://www.durangovirtualtour.com/

http://blog.bryanbomba.com/


Implementing Your Tech Tool Strategy…

Work that tool into your day-to-day operations

Devote time to the learning curve, if any

Choose one tech tool: purchase it

Decide that, properly chosen, learned & used, today‟s tech tools can help you accomplish your goals

4


How Can I Possibly Integrate All This Into My

Business?


Tool #8: What Can It Do For Me?


Dash GPS: Money-Making Strategy

Step #1: Buy a Dash GPS..or two

Step #2: Loan to buying prospects for their tour; let them take themselves on the tour

Step #3: Call Dash’s special number, “push” property addresses to the unit by giving address

Result? One sale + 13-15 hours saved!


Self-Interest Hype Or Money In Your Pocket?

CyberStar™ Sven Andersen

RE/MAX Leading Edge

The Andersen Team

Winchester, MA

www.TheAndersenTeam.com


Sven’s Use Of One Tech Tool…

Bought Dash, loaned to prospects

Pushed addresses to Dash before & during tour

Buyers looked at 26 homes, wanted to see inside of 8. Sven showed them the 8 homes: sold them 1

Estimates time showing cut from 13 to 4 hours!

Cost = $299.99 at www.Dash.net


Why This Works….


But Web 2.0 Is Just For Tipsy College Kids, Right?


Market Domination

Web 1.0

Web 2.0


Web 1.0• Web site

• Web site promotion

• Automatic followup


Web 2.0• Building communities

• Pod cast & blog

• YouTube (video marketing)

• Facebook, MySpace (social networking)


Do 60 Million People Know You’re There?


“YouTube has been good for me, and I can track more

than 15 home sales directly from YouTube and other

online videos since I started using it. The easiest videos

to track are "Talking Head" videos that have very specific

topics. My two BUYING A HOME videos have been my

biggest and best videos because people actually

mention „I saw your Home Buying Video‟ when they call

or e-mail us.‟”

CyberStar™ Sam Miller, CRSRE/MAX Stars Realty

Mt. Vernon, OH

www.SamMiller.com


Free Marketing Using You Tube…

Video tours of listings

Video tours for out-of-area buyers

Listing presentationBuyer counseling

session

BPO’s

Area/neighborhood tours

Social events

Videos for your local blog

Your Ideas?


Taking Advantage of Web 2.0

CyberStar™ James Nellis, CRS

RE/MAX Allegiance

Northern Virginia

YouTube Marketing Video

http://www.youtube.com/view_play_list?p=137283819F149694


Implementing Your YouTube Strategy…

Move on to other videos: short sales, choosing an agent, your listing presentation, senior information, etc.

Create your first YouTube video

Research videos on how to YouTube at ExpertVillage.com (free)

Practice (hint: pan slowly!)

Get a Flip Mino digital video camera & tripod

Spend time viewing real estate videos on YouTube


5


Recommended Tools…


Now That You Know What You

Can Do…Will You Do It?


“Procrastination is the art of keeping

up with yesterday.”Don Marquis


Recognition Without Action Is Inertia…


Thanks For Attending!

Allen F. Hainge, CRS


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